Natural Life Wellness Begins Here

Item 7 lays out the financial entry: initial investment spans $205,300 to $353,600, including a $40,000 franchise fee, build-out for retail spaces selling lifestyle wellness goods, inventory from an affiliate supplier, and e-commerce support. Ongoing fees hit 5% of gross sales (minimum $200 weekly), 2% brand fund, plus $190 monthly POS and $40 weekly tech fees—potentially squeezing thin margins in a $221,839 average gross revenue system (median $217,608 per Item 19, based on 2023 data from all 13 franchised units). No net profit figures are shared, but at these grosses, after 7% total ongoing fees (assuming average sales), owners might eye $100K-$150K EBITDA ballpark before owner salary, depending on local execution in the 35-64 health-conscious demographic.

System health shines in growth: from 5 franchised locations in 2022 to 13 in 2023 (+160%), with 6 corporate stores and 7 projected new units signaling franchisor confidence from Tallahassee HQ. Yet the tiny footprint (19 total outlets) and 2019 franchising start raise flags on Item 20 stability—no contraction data disclosed, but rapid scaling in a federally watched category (hemp/CBD legal, kratom/kava variable by state) demands caution. For investors, this FDD reveals a high-growth bet with $220K-ish top lines versus $250K+ mid-investment; viable for experienced retailers in permissive markets, but unproven scale could mean volatility over stability.