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Pilates Addiction

Pilates Addiction

Pilates Addiction offers franchises for fitness studios specializing in Pilates and other specialized exercise classes using designated equipment, along with related products and services. The studios operate under a proprietary system including specific trade dress, equipment specifications, operating procedures, and marketing techniques. They target fitness enthusiasts in metropolitan areas and surrounding suburbs seeking group exercise sessions.

2locations
Since 2011
Fitness StudiosNewport Beach, CASequel Brands, LLCwww.pilatesaddiction.comDisclaimer

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Franchise Costs

Franchise Fee
$65,000
Initial Investment
N/A
Royalty Rate
8.00%
Brand Fund
2.00%
Fixed Monthly Fees
$1,449 – $1,449

8% royalty + 2% brand fund + $850/mo technology + $599/mo member management

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$451,547
Median Gross Revenue
$373,901
Top Quartile Revenue
$721,583
Bottom Quartile Revenue
$283,595

Data Based On: 11 Covered Studios (2 franchised, 9 hybrid) open for the 12-month period between July 1, 2024 and June 30, 2025.

* Average gross revenue, median gross revenue, revenue top quartile, and revenue bottom quartile are directly extracted from Table 1, which segments 'All Covered Studios' into thirds for the reporting period of July 1, 2024, to June 30, 2025.

Extracted Item 19 Section

Avg. Revenue: $451,547

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Pilates Addiction Franchise Analysis

Imagine a Pilates franchise that's been franchising since 2011 but still runs just two franchise units alongside nine corporate studios—does that signal a cautious rollout or untapped potential? Item 19 finally discloses revenue figures that could sway your decision, hinting at solid per-unit performance in a niche fitness market. But with zero growth from 2023 to 2024, is this a stable gem or a system struggling to expand?

Diving into the FDD, the $65,000 franchise fee buys you into a proprietary Pilates studio model with specific equipment, trade dress, and marketing in metro/suburban spots. Ongoing fees stack up: 8% royalty, 2% brand fund, plus fixed $850/month technology and $599/month member management—totaling around 10% plus those extras on top of $451,547 average gross revenue (median $373,901) for the two franchises. Item 7 likely outlines the full buildout, but these numbers suggest a mid-tier fitness investment where top performers clear $450K, though the median flags variability in this tiny sample.

System health raises flags: only 2 franchise locations versus 9 corporate, with flat growth at +0%, pointing to reliance on company-owned success rather than rapid franchising. No data on terminations or transfers, but the 2025 FDD from Sequel Brands in Newport Beach shows they're committed long-term. For buyers eyeing Pilates niches, these revenues beat many startups but demand scrutiny on scaling—proven model, modest footprint, real earnings data to weigh against fees.

Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How Pilates Addiction Compares

FranchiseInvestmentFeeRoyaltyLocations
Pilates Addiction
Current
N/A$65K8.0%2
Planet Fitness$1.5M – $5.2M$20K7.0%2,298
ANYTIME FITNESS$539K – $905K$43KN/A2,271
HOTWORX$289K – $830K$20KN/A797
F45 Training$362K – $858K$60K7.0%706
Pure Barre$314K – $629K$60K7.0%617
Fitness Studios Average
56 franchises
$424K – $1.0M$48K6.9%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 56 Fitness Studios franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2024)

Outlets by state across the United States

Top States
1CA
2

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Franchisee Contacts

11 franchisee contacts on file from official FDD filings.

11 Contacts Available

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Due Diligence


Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
0
Non-Renewals
0
Reacquired
0
Ceased Ops
0
Transfers
0
Sold to Franchisees
0
Projected New
0

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Frequently Asked Questions

Pilates Addiction does disclose financial performance data (Item 19) in their 2025 FDD, including average and median gross revenue figures. Get full access to see the exact revenue numbers and detailed financial breakdown.