HOTWORX
HOTWORX franchises operate 24-hour boutique-style fitness studios offering hot exercise services, functional training areas, and retail fitness products under the HOTWORX brand. The business model emphasizes a small footprint of approximately 2000 square feet with automated 24/7 member access, enabling minimal overhead and labor costs. It targets the general public in the competitive health, wellness, and fitness market, competing with yoga studios, gyms, and similar outlets.
Franchise Costs
Fixed $695/mo royalty (not percentage-based) + no brand ad fund + $847-$927/mo fixed fees for technology ($150), POS software ($129), virtual instructor ($120-$200 based on 6-10 saunas), Diet Trax ($65), SAIL CRM ($125), DYNAMIX ($99), SOCi ($35), Marq ($15), Training TRAX ($89), and Scan 24/7 ($20).
How HOTWORX Compares
Key Insights
- Top 10 largest franchise system in Fitness Studios
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
HOTWORX Current | $289K – $830K | $20K | N/A | 797 |
| Planet Fitness | $1.5M – $5.2M | $20K | 7.0% | 2,298 |
| ANYTIME FITNESS | $539K – $905K | $43K | N/A | 2,271 |
| F45 Training | $349K – $786K | $60K | 7.0% | 751 |
| Pure Barre | $314K – $629K | $60K | 7.0% | 617 |
| Snap Fitness Club | $431K – $1.1M | $40K | N/A | 484 |
Fitness Studios Average 55 franchises | $426K – $1.0M | $47K | 7.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 55 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+29 more states
SBA Loan History
Historical SBA 7(a) loan data for HOTWORX franchisees (2017 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
46 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
46 Contacts Available
Unlock all HOTWORX franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Franchisee dispute involving claims of unconscionability, fraud, misrepresentation of investment costs, and violations of state franchise laws; settled with termination and refund of initial franchise fee.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a HOTWORX franchise ranges from $288,890 to $830,380. This includes a franchise fee of $19,950.
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