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HOTWORX
HOTWORX franchises operate 24-hour boutique-style fitness studios offering hot exercise services, functional training areas, and retail fitness products under the HOTWORX brand. The business model emphasizes a small footprint of approximately 2000 square feet with automated 24/7 member access, enabling minimal overhead and labor costs. It targets the general public in the competitive health, wellness, and fitness market, competing with yoga studios, gyms, and similar outlets.
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Franchise Costs
Fixed $695/mo royalty (not percentage-based) + no brand ad fund + $847-$927/mo fixed fees for technology ($150), POS software ($129), virtual instructor ($120-$200 based on 6-10 saunas), Diet Trax ($65), SAIL CRM ($125), DYNAMIX ($99), SOCi ($35), Marq ($15), Training TRAX ($89), and Scan 24/7 ($20).
Financial Performance
Item 19 Financial Performance
Data Based On: 700 franchised outlets opened between 2017 and 2024, fully operational for all 12 months in 2025.
* EBITDA margin percentage calculated as average_ebitda / average_gross_revenue (107306 / 379298 = 0.2829). Profit range (best_guess_profit_low and best_guess_profit_high) derived directly from the text below Table 19.2 stating 'The range of these profits was $495 to $554,589'.
Extracted Item 19 Section
Avg. Revenue: $379,298
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Unlock financial performance dataHOTWORX Franchise Analysis
What if a 24/7 fitness studio could slash labor costs to near zero while tapping into the wellness boom? HOTWORX's FDD reveals Item 19 earnings data and a fixed-fee model that stands out from percentage royalties, alongside SBA loan stats painting an unusually stable picture. But in a market crowded with gyms and yoga spots, does this small-footprint powerhouse deliver the returns to justify the investment?
Item 7 outlines the initial investment from $288,890 to $830,380, with a modest $19,950 franchise fee. Ongoing fees skip traditional ad funds and percentage royalties—instead, a fixed $695 monthly royalty plus $847-$927 in tech fees for POS, CRM, virtual instructors, and access systems keeps costs predictable but adds up to about 2-3% of average sales. Item 19 shines with average gross revenue of $379,298 and median $354,221 across studios, yet flags a 0% EBITDA margin, hinting at tight profitability after fixed costs; estimated profits swing wildly from $495 to $554,589, likely separating top performers from break-evens.
System health looks robust: 797 locations (up 12% from 712 in 2024), 15 corporate-owned, 108 projected openings, and 40 transfers signal steady expansion without mass churn. SBA data bolsters confidence—476 loans averaging $349,777 with a mere 0.2% default rate crushes industry norms, suggesting franchisees secure financing and sustain operations. One settled franchisee dispute over costs and misrepresentations warrants caution, but overall metrics position HOTWORX as a low-labor fitness play worth modeling for cash-flow potential in under-2,000 sq ft spaces.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How HOTWORX Compares
Key Insights
- #3 largest franchise system in Fitness Studios
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
HOTWORX Current | $289K – $830K | $20K | N/A | 797 |
| Planet Fitness | $1.5M – $5.2M | $20K | 7.0% | 2,298 |
| ANYTIME FITNESS | $539K – $905K | $43K | N/A | 2,271 |
| F45 Training | $362K – $858K | $60K | 7.0% | 706 |
| Pure Barre | $314K – $629K | $60K | 7.0% | 617 |
| Snap Fitness Club | $431K – $1.1M | $40K | N/A | 484 |
Fitness Studios Average 56 franchises | $424K – $1.0M | $48K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 56 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+29 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for HOTWORX franchisees (2017 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
476 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
46 franchisee contacts on file from official FDD filings.
46 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Franchisee dispute involving claims of unconscionability, fraud, misrepresentation of investment costs, and violations of state franchise laws; settled with termination and refund of initial franchise fee.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a HOTWORX franchise ranges from $288,890 to $830,380. This includes a franchise fee of $19,950.
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