PizzaExpress
PizzaExpress US Limited offers unit franchises and area development agreements for operating PizzaExpress restaurants featuring high-quality pizza, calzones, Italian-style foods, salads, side dishes, and alcoholic/non-alcoholic beverages in full-service (2,000-3,500 sq ft) or small-box (1,000-2,000 sq ft) formats. The business model involves franchise fees, development fees for multi-unit agreements (minimum 20 stores), and ongoing operations under the PizzaExpress system. Target market is broad, including local residents, college students, travelers, and the general public in competitive restaurant landscapes.
Disclaimer: This information was extracted using AI from public Franchise Disclosure Documents and should be independently verified. This is not financial or legal advice. Always review official FDD filings before making investment decisions.
Overview
Financial Requirements
4% royalty + 1% brand development fee + $75/mo technology fee
Franchise Stats
Financial Performance
Item 19 Financial Performance
Data Based On: 42 affiliate-owned PizzaExpress Restaurants that were open and operating for the entire 2023 calendar year in inner London, England, specifically within Zones 1-3 of the London Transport stores ("London Restaurants").
* Gross Margin calculation verified: Average Net Sales (US$2,158,882) - Average Food Costs (US$352,945) - Average Labor Costs (US$679,402) = US$1,126,535. Data is for 'affiliate-owned' units as the document explicitly states 'As of December 31, 2023, we did not have any franchised PizzaExpress Restaurants located in London, England, and we did not have any PizzaExpress Restaurants located in the United States.' Therefore, this data is used in the absence of franchised unit data, as per instructions. No information for net income, net profit, or EBITDA, nor sufficient data to estimate a net profit range, was provided.
Extracted Item 19 Section
How PizzaExpress Compares to Other Casual Dining Franchises
| Franchise | Investment Range | Franchise Fee | Royalty | Locations |
|---|---|---|---|---|
PizzaExpress Current | $931K - $2.0M | $19K | 4.0% | 0 |
| IHOP & INTERNATIONAL HOUSE OF PANCAKES | $1.8M - $4.5M | $69K | N/A | 1,703 |
| BUFFALO WILD WINGS | $2.5M - $4.9M | $25K | 5.0% | 538 |
| GOLDEN CORRAL STEAKS, BUFFET & BAKERY | $2.1M - $8.5M | $50K | 4.0% | 352 |
| GOLDEN CORRAL | $2.2M - $8.7M | $50K | 4.0% | 348 |
| ORIGINAL PANCAKE HOUSE (THE) | $483K - $1.7M | $60K | 2.0% | 146 |
Casual Dining Average 43 franchises | $1.6M - $3.6M | $44K | 4.6% | - |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 43 Casual Dining franchises by location count.
Franchisee Contacts
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Due Diligence
Litigation (Item 3)
No litigation involving franchisees reported in the FDD.
Bankruptcy (Item 4)
Affiliate PizzaExpress (Restaurants) Limited entered Company Voluntary Arrangement (CVA) in 2020.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
How much does it cost to open a PizzaExpress franchise?
The total initial investment to open a PizzaExpress franchise ranges from $930,847 to $1,955,672. This includes a franchise fee of $19,451. Ongoing royalty fees are 4.0% of gross sales.
How much revenue does a PizzaExpress franchise make?
According to the 2024 FDD, the average gross revenue for a PizzaExpress franchise is $2,158,882. The median revenue is $2,094,023.
Is PizzaExpress a good franchise to buy?
PizzaExpress shows several positive indicators: transparent financial performance data (Item 19). However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.
Interested in PizzaExpress?
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