How much revenue does a PizzaExpress franchise make?

According to the 2024 FDD, the average gross revenue for a PizzaExpress franchise is $2,158,882. The median revenue is $2,094,023.

Is PizzaExpress a good franchise to buy?

PizzaExpress shows several positive indicators: transparent financial performance data (Item 19). However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.

PizzaExpress

PizzaExpress US Limited offers unit franchises and area development agreements for operating PizzaExpress restaurants featuring high-quality pizza, calzones, Italian-style foods, salads, side dishes, and alcoholic/non-alcoholic beverages in full-service (2,000-3,500 sq ft) or small-box (1,000-2,000 sq ft) formats. The business model involves franchise fees, development fees for multi-unit agreements (minimum 20 stores), and ongoing operations under the PizzaExpress system. Target market is broad, including local residents, college students, travelers, and the general public in competitive restaurant landscapes.

$931K–$1956K

Investment

Since 2024

Franchising

Food & BeverageWheel Topco Limited (majority owned by Cyrus Capital Partners and Bain Capital)pizzaexpress.comDisclaimer

Franchise Costs

Franchise Fee

$19,451

Item 5 of FDD

Initial Investment Range

$930,847 – $1,955,672

Low: $930,847High: $1,955,672

Item 7 of FDD

Royalty Rate

4.00%

of gross sales

Brand Fund

1.00%

Item 6 of FDD

Fixed Monthly Fees

$75 – $75

Item 6 of FDD

4% royalty + 1% brand development fee + $75/mo technology fee

Financial Performance

Item 19 Financial Performance

Average Gross Revenue

Median Gross Revenue

Average Gross Profit

Data Based On: 42 affiliate-owned PizzaExpress Restaurants that were open and operating for the entire 2023 calendar year in inner London, England, specifically within Zones 1-3 of the London Transport stores ("London Restaurants").

* Gross Margin calculation verified: Average Net Sales (US$2,158,882) - Average Food Costs (US$352,945) - Average Labor Costs (US$679,402) = US$1,126,535. Data is for 'affiliate-owned' units as the document explicitly states 'As of December 31, 2023, we did not have any franchised PizzaExpress Restaurants located in London, England, and we did not have any PizzaExpress Restaurants located in the United States.' Therefore, this data is used in the absence of franchised unit data, as per instructions. No information for net income, net profit, or EBITDA, nor sufficient data to estimate a net profit range, was provided.

Extracted Item 19 Section

How PizzaExpress Compares

Franchise	Investment	Fee	Royalty	Locations
PizzaExpress Current	$931K – $2.0M	$19K	4.0%	0
IHOP & INTERNATIONAL HOUSE OF PANCAKES	$1.8M – $4.5M	$69K	N/A	1,703
BUFFALO WILD WINGS	$2.5M – $4.9M	$25K	5.0%	538
GOLDEN CORRAL STEAKS, BUFFET & BAKERY	$2.1M – $8.5M	$50K	4.0%	352
GOLDEN CORRAL	$2.2M – $8.7M	$50K	4.0%	348
ORIGINAL PANCAKE HOUSE (THE)	$483K – $1.7M	$60K	2.0%	146
Casual Dining Average 44 franchises	$1.5M – $3.5M	$43K	4.6%	–

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 44 Casual Dining franchises by location count.

Franchisee Contacts

1 franchisee contacts on file from official FDD filings.

Name	Address	Phone	Email	SBA Loan
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active

1 Contacts Available

Unlock all PizzaExpress franchisee contacts with verified contact information

Due Diligence

Litigation (Item 3)

Franchisee Cases0

No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryYes

Affiliate PizzaExpress (Restaurants) Limited entered Company Voluntary Arrangement (CVA) in 2020.

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations

Non-Renewals

Reacquired

Ceased Ops

Transfers

Sold to Franchisees

Projected New

N/A

Frequently Asked Questions

The total initial investment to open a PizzaExpress franchise ranges from $930,847 to $1,955,672. This includes a franchise fee of $19,451. Ongoing royalty fees are 4.0% of gross sales.