PJ'S COFFEE OF NEW ORLEANS

Data Based On: 117 franchised PJ's Units open for a full 12 months or greater and reported net sales for the entire one-year period ending December 31, 2024.

* Average Gross Revenue and Median Gross Revenue are based on the 'Average Net Sales' and 'Median Net Sales' for all 117 franchised PJ's Units for the calendar year 2024, as presented in the 'Average Net Sales by Year - All PJ's Units' table on page 6. Net Sales is defined as Gross Sales minus Discounts. Revenue Top Quartile is the weighted average of the 'Average Net Sales' for the 'Top 25%' categories across Traditional Drive-thru, Traditional No Drive-thru, and Non-traditional No Drive-thru units for 2024. Calculated as: (20 units * $1,008,567 + 7 units * $749,207 + 3 units * $935,044) / (20 + 7 + 3) = $940,697.37. Revenue Bottom Quartile is the weighted average of the 'Average Net Sales' for the 'Bot 25%' categories across Traditional Drive-thru, Traditional No Drive-thru, and Non-traditional No Drive-thru units for 2024. Calculated as: (20 units * $331,366 + 7 units * $292,530 + 3 units * $202,286) / (20 + 7 + 3) = $309,396.27. Average Net Income, Average Net Profit, Average EBITDA, and EBITDA Margin PCT are null as specific figures for these metrics were not provided for the 117 franchised units. Data for 7 affiliate-owned units was not used per instructions. Best Guess Profit Low and High are estimated based on: - Average Net Sales: $589,674. - Estimated Average Gross Sales (GS) from Average Net Sales (NS) and Average Discount (4.4% of GS for 117 units, Note 2, page 3): GS = NS / (1 - 0.044) = $616,813.81. - Estimated Average Cost of Goods Sold (COGS) (34.0% of GS for franchisees, Note 4, page 3): COGS = 0.34 * GS = $209,716.70. - Estimated Average Gross Profit = NS - COGS = $379,957.30. - Estimated Operating Expenses (excluding COGS) assumed to be 45-50% of Net Sales, based on the percentage observed for the 7 affiliate-owned units (48.2% of Net Sales, calculated from page 2-3). - Best Guess Profit Low = Gross Profit - (50% of Net Sales) = $379,957.30 - (0.50 * $589,674) = $85,120.31. - Best Guess Profit High = Gross Profit - (45% of Net Sales) = $379,957.30 - (0.45 * $589,674) = $114,604.01.