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POKEMOTO
POKEMOTO® is a fast-casual franchise that offers the right to develop, own, and operate branded shops featuring customizable poke bowls, salads, wraps with a variety of toppings, complementary products, smoothies, and beverages, providing dine-in, take-out, and third-party delivery services. The business model involves franchisees paying an initial investment of $184,500 to $378,400, including fees to the franchisor, and adhering to specified operational standards, recipes, and branding. It targets consumers in the highly competitive food service industry seeking fresh, healthy Hawaiian-inspired poke and similar options, competing with local and national chains.
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Franchise Costs
6% royalty + 1% brand development + $75-$300/mo technology fee
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance dataPOKEMOTO Franchise Analysis
Pokemoto's rapid ascent in the fast-casual poke market has franchise seekers intrigued by its Hawaiian-inspired bowls amid booming demand for healthy eats. Yet, the absence of Item 19 earnings data leaves a critical gap in the story, while SBA lending activity and explosive unit growth paint a picture of real momentum. Can this young brand's trajectory overcome the opacity around franchisee profitability?
Item 7 in the 2024 FDD lays out the financial entry: total investment ranges from $184,500 to $378,400, covering the $30,000 franchise fee, build-out, equipment, and initial inventory for a 1,000-2,000 sq ft shop. Ongoing fees hit 6% royalty plus 1% brand fund, plus $75-$300 monthly tech surcharge—standard for food concepts but stacking up in a competitive poke arena against Chipotle-style rivals. With only 25 franchised units since 2018 (plus 8 corporate), the system's scale is modest, but growth rocketed 92% from 13 to 25 locations between 2022-2023, signaling strong multi-unit interest; FDD projects 18 new units soon, per Item 20.
No Item 19 disclosure means no official AUVs or profit figures, a red flag for investors chasing validated returns—many poke peers like Pokeworks share this data to build trust. SBA records show 13 loans averaging $181,546, suggesting accessible financing but hinting lenders see viability in the model despite youth. Terminations and transfers are low (Item 20), bolstering health, yet without earnings transparency, ROI hinges on your ops in high-traffic spots; this high-growth bet suits risk-tolerant operators banking on poke's trendiness over proven cash flow.
Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How POKEMOTO Compares
Key Insights
- Lower investment than 92% of Fast Casual franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
POKEMOTO Current | $185K – $378K | $30K | 6.0% | 25 |
| Tropical Smoothie Cafe | $276K – $771K | $35K | 6.0% | 1,650 |
| TROPICAL SMOOTHIE CAFÉ | $300K – $721K | $35K | 6.0% | 1,371 |
| FIREHOUSE SUBS RESTAURANTS (UNIT) | $405K – $1.6M | $20K | 6.0% | 1,249 |
| Zaxby's | $1.4M – $3.8M | $35K | 6.0% | 826 |
| Qdoba | $548K – $1.3M | $40K | 5.0% | 652 |
Fast Casual Average 107 franchises | $529K – $1.2M | $39K | 5.6% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 107 Fast Casual franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for POKEMOTO franchisees (2022 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
13 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
25 franchisee contacts on file from official FDD filings.
25 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a POKEMOTO franchise ranges from $184,500 to $378,400. This includes a franchise fee of $30,000. Ongoing royalty fees are 6.0% of gross sales.
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