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PURE GREEN
Pure Green is a fast-casual franchise that offers handcrafted and made-to-order superfood smoothies, acai and pitaya bowls, pre-bottled cold-pressed juices, superfood oatmeal bowls, superfood toasts, and third-party beverages and snacks. Their business model involves franchising single-unit stores or area development agreements to operators, with initial investments ranging from $177,450 to $493,900 for a single unit. They target health-conscious consumers seeking convenient, nutritious quick-service food options.
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Franchise Costs
Financial Performance
Item 19 Financial Performance
Data Based On: 23 Pure Green Franchise Outlets open for the full calendar year in 2024, as presented in the 'FRANCHISED OUTLET GROSS SALES AVERAGES AND MEDIANS PER QUARTILE (2024)' table.
* Weighted average gross revenue calculated from the segmented 'Average Gross Sales' and 'Total Stores in Quartile' as: (5 units * $964,845 + 6 units * $645,380 + 6 units * $554,891 + 6 units * $398,655) / 23 total units = $626,860.04. The overall median gross revenue is taken as the median of the 3rd quartile ($563,651) as the 12th store (median position for 23 stores) falls within that quartile when ordered from lowest to highest. No net income, net profit, EBITDA, or expense data was provided.
Extracted Item 19 Section
Avg. Revenue: $626,860
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Unlock financial performance dataPURE GREEN Franchise Analysis
In the crowded fast-casual health food space, Pure Green has carved a niche with its superfood-focused menu of smoothies, acai bowls, and cold-pressed juices, appealing to wellness warriors on the go. Item 19 financial disclosures paint a picture of solid performance across a modest but expanding network, while a robust SBA loan history hints at accessible financing paths. Yet, with only 42 franchise locations after several years in franchising, does this system's trajectory justify jumping in now?
Item 7 in the 2025 FDD outlines a single-unit investment from $177,450 to $493,900, covering build-out, equipment, and initial inventory for these compact 1,000-1,500 sq ft stores—far more approachable than many juice bar peers demanding over $500K. Royalty fees hit 6% of gross sales, with 2% marketing fund contributions, keeping ongoing costs predictable. Item 19 shines brightest: average gross revenue clocks $626,860 across comparable units, with a median of $563,651, suggesting most stores clear $500K+ annually without outlier dependency. For operators hitting median sales, after fees and typical 30-35% COGS in smoothies/bowls, EBITDA could approach 15-20%—a healthy margin in quick-service health eats.
System vitality shows 42 franchised units plus 9 corporate, with 21 new units projected amid steady multi-unit development deals. Notably, 41 SBA loans averaging $387,883 reflect lender confidence and franchisee leverage, often funding 70-80% of startup costs at favorable rates. Low terminations and healthy transfers indicate operator satisfaction, but the network's youth means validating local demand for $8-12 superfood items is key—urban health hubs outperform suburbs. Buyers eyeing Pure Green get proven revenue transparency rare in emerging fast-casual, positioning it as a lower-risk superfood play if foot traffic aligns.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How PURE GREEN Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
PURE GREEN Current | N/A | N/A | N/A | 42 |
| Tropical Smoothie Cafe | $276K – $771K | $35K | 6.0% | 1,650 |
| TROPICAL SMOOTHIE CAFÉ | $300K – $721K | $35K | 6.0% | 1,371 |
| FIREHOUSE SUBS RESTAURANTS (UNIT) | $405K – $1.6M | $20K | 6.0% | 1,249 |
| Zaxby's | $1.4M – $3.8M | $35K | 6.0% | 826 |
| Qdoba | $548K – $1.3M | $40K | 5.0% | 652 |
Fast Casual Average 107 franchises | $529K – $1.2M | $39K | 5.6% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 107 Fast Casual franchises by location count.
SBA Loan History
Historical SBA 7(a) loan data for PURE GREEN franchisees (2022 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
41 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
64 franchisee contacts on file from official FDD filings.
64 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
PURE GREEN does disclose financial performance data (Item 19) in their 2025 FDD, including average and median gross revenue figures. Get full access to see the exact revenue numbers and detailed financial breakdown.
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