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Resting Rainbow
Resting Rainbow franchises provide pet funerary, memorial, euthanization, and cremation services, along with other related pet services, operated through cremation centers (RR Centers) or storefront locations (RR Storefronts). The business model involves franchisees using the Resting Rainbow brand, trademarks, and proprietary system standards to deliver these services to pet owners seeking compassionate end-of-life care for their pets. They target pet owners in need of professional pet memorial and cremation services, with options for single units or multi-unit development agreements.
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Franchise Costs
7% royalty + 2% brand fund + $3,000/mo local marketing + $750/mo technology + $500/mo call center
Financial Performance
Item 19 Financial Performance
Data Based On: Financial performance data for one Company-Owned Outlet fully operational for the 2022, 2023, and 2024 fiscal years.
* Calculated average values for Gross Revenue, Gross Profit, EBITDA, and EBITDA Margin by averaging the reported values for the Company-Owned Outlet for the years 2022, 2023, and 2024 from Table 1 on page 3. The provided EBITDA (if franchised) already includes 'Franchise Adjustments' for royalty, brand fund, and technology fees.
Extracted Item 19 Section
Avg. Revenue: $658,523
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Unlock financial performance dataResting Rainbow Franchise Analysis
Pet owners increasingly seek dignified end-of-life options for their beloved animals, and Resting Rainbow taps into this emotional niche with cremation and memorial services. Item 19 provides revenue insights from early operations, alongside a fresh franchising model since 2023. Yet a bankruptcy history raises flags—can this young brand deliver stable returns in a sensitive market?
Item 7 details the initial investment ranging $284,850-$629,100, covering franchise fee of $54,500, equipment for cremation centers or storefronts, build-out, and initial inventory. Ongoing fees hit hard: 7% royalty on gross sales, 2% brand fund, plus fixed $3,000/month local marketing, $750/month technology, and $500/month call center—totaling over $50K annually before royalties. Item 19 shines with average gross revenue of $658,523 across disclosed units, but EBITDA margin sits at 0%, signaling tight profitability after expenses in this high-empathy, regulated space.
System maturity lags with just 1 franchise location and 2 corporates, franchising only since 2023, though they project 20 new units soon. No contraction data yet, but the bankruptcy disclosure demands scrutiny on financial resilience. For multi-unit developers, this low-location count offers territory potential in pet-loving areas, but zero margins underscore the need for volume to offset fees—ideal for operators with service experience, risk-tolerant on a startup brand.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Resting Rainbow Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Resting Rainbow Current | $285K – $629K | $55K | 7.0% | 1 |
| PSP | $520K – $1.8M | $50K | 3.0% | 498 |
| DOG TRAINING ELITE | $174K – $203K | $110K | 8.0% | 395 |
| POOP 911 | $4K – $26K | N/A | 25.0% | 254 |
| WOOF GANG BAKERY | $184K – $507K | $50K | 7.0% | 236 |
| CAMP BOW WOW | $944K – $1.2M | $50K | 7.0% | 223 |
Pet Services Average 46 franchises | $346K – $692K | $52K | 7.6% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 46 Pet Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataFranchisee Contacts
2 franchisee contacts on file from official FDD filings.
2 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
CEO Joseph Castranova filed Chapter 7 on February 2, 2023, discharged May 2023.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Resting Rainbow franchise ranges from $284,850 to $629,100. This includes a franchise fee of $54,500. Ongoing royalty fees are 7.0% of gross sales.
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