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ROCKET FIZZ
Rocket Fizz franchises operate retail stores (Rocket Fizz Shops) that sell unique old-fashioned sodas, cutting-edge new-to-market beverages, energy drinks, hard-to-find candy brands, other confections, and novelty items to the general public. The business model centers on franchising these approximately 1,800 square foot shops, located in high-traffic pedestrian areas, shopping malls, lifestyle centers, or densely populated urban/suburban locations. They target everyday consumers seeking nostalgic, unique, and specialty candy and beverage products in a competitive market.
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Franchise Costs
5% royalty (greater of 5% or $900/mo) + no current ad fund + $130-$265/mo fixed fees (POS support, gift card, stickers, social media)
Financial Performance
Item 19 Financial Performance
Data Based On: 94 franchised Rocket Fizz Shops that were open for business at least one year on December 31, 2025 (as described in Table A and Note 2).
* Average Gross Revenue is taken from the 'TOTAL Average Gross Revenue' row in Table A, which covers 94 franchised Rocket Fizz Shops for the year ending December 31, 2025. This value is consistent with the weighted average calculated from the sum of 'Combined Gross Revenue' for each quartile divided by the 'No. of Rocket Fizz Shops' for each quartile. Median Gross Revenue is taken from the 'TOTAL Median Gross Revenue' row. Revenue for top and bottom quartiles are taken from the 'Average Gross Revenue' for Quartile A and Quartile D, respectively. Profit metrics (gross profit, net income, net profit, EBITDA) are explicitly stated as not disclosed in Note 2.
Extracted Item 19 Section
Avg. Revenue: $488,165
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Unlock financial performance dataROCKET FIZZ Franchise Analysis
Picture a retail haven packed with vintage sodas, exotic candies, and quirky novelties that turn casual browsers into loyal fans. Rocket Fizz has carved a niche since 2010, drawing everyday shoppers to high-traffic spots like malls and urban hubs. Yet behind the fun facade, Item 19 revenue disclosures and SBA loan patterns hint at a performance story franchise buyers need to decode—what separates thriving stores from the pack?
Item 7 in the 2026 FDD lays out a startup range of $130,400 to $288,000, with a $25,000 franchise fee covering the roughly 1,800 sq ft shop setup. Ongoing costs include a 5% royalty—whichever is greater between 5% of sales or $900 monthly—plus $130 to $265 monthly fixed fees for POS, gift cards, stickers, and social media support, but no advertising fund yet. Item 19 shines with average gross revenue of $488,165 and median of $410,687 across the 103 units, suggesting solid top-line potential in specialty retail where nostalgia sells, though medians indicate variability that demands location savvy to hit highs.
System maturity shows franchising from Reno, NV since 2010, with 103 locations, just 2 transfers, and 5 projected new units signaling cautious expansion. SBA data reveals 19 loans averaging $153,153 but a 10.5% default rate, higher than many peers, pointing to funding accessibility offset by risks tied to retail volatility. For buyers eyeing $400K+ medians, probe unit-level Item 19 breakdowns and site selection success to gauge if Rocket Fizz's unique appeal translates to your market's steady cash flow.
Analysis based on the 2026 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How ROCKET FIZZ Compares
Key Insights
- Lower than average SBA loan default rate in Specialty Retail
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
ROCKET FIZZ Current | $130K – $288K | $25K | 5.0% | 103 |
| MERLE NORMAN COSMETICS | $48K – $260K | N/A | N/A | 797 |
| CORNWELL | $80K – $324K | N/A | N/A | 793 |
| BATTERIES PLUS | $285K – $537K | $50K | 5.0% | 601 |
| PET SUPPLIES PLUS | $537K – $2.0M | $50K | 3.0% | 502 |
| WILD BIRDS UNLIMITED | $227K – $379K | $40K | 4.0% | 340 |
Specialty Retail Average 47 franchises | $285K – $704K | $39K | 5.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 47 Specialty Retail franchises by location count.
SBA Loan History
Historical SBA 7(a) loan data for ROCKET FIZZ franchisees (2014 – 2023)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
19 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
104 franchisee contacts on file from official FDD filings.
104 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a ROCKET FIZZ franchise ranges from $130,400 to $288,000. This includes a franchise fee of $25,000. Ongoing royalty fees are 5.0% of gross sales.
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