Rusty Taco
Rusty Taco franchises allow operators to develop and run restaurants serving freshly prepared food inspired by Mexican and Texas flavors, including tacos and other items, paired with alcoholic and non-alcoholic beverages in a casual neighborhood gathering place atmosphere. The business model centers on franchising the Rusty Taco brand, trademarks, and proprietary operating system, with options for single-unit franchises or multi-unit area development agreements committing to 2-5 locations. It targets the general public in the highly competitive fast-casual Tex-Mex and Mexican restaurant market.
Franchise Costs
5% royalty + 2% brand fund + $250-$1,000/mo technology fee + up to $1,000/mo learning management system fee
Financial Performance
Item 19 Financial Performance
Data Based On: 23 traditional franchised Rusty Taco Restaurants open for full fiscal year 2025.
* The overall average gross revenue ($939,635) was confirmed to be the weighted average of the Top Third (8 units x $1,330,917), Middle Third (7 units x $905,965), and Bottom Third (8 units x $577,816) segments, divided by 23 total units. No expense or profit margin data was provided to estimate profit ranges.
Extracted Item 19 Section
Avg. Revenue: $939,635
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Rusty Taco Franchise Analysis
Fast-casual Tex-Mex thrives amid America's taco obsession, yet Rusty Taco's footprint just contracted sharply, raising eyebrows in a category where scale usually spells success. Item 19 delivers revenue snapshots for its modest 25-unit network, while a lone SBA loan hints at funding hurdles. Can this Plano-based brand, franchising since 2015, reverse course with just 4 projected openings—or is the -19% dip a red flag for investors eyeing neighborhood taco spots?
Item 7 lays out the financial entry: $30,000 franchise fee plus $529,400-$1,129,950 total investment, covering buildout, equipment, and initial inventory for these casual eateries blending Mexican-Texas flavors with beer. Ongoing fees bite at 5% royalty, 2% brand fund, plus $250-$1,000 monthly tech surcharge and up to $1,000 for learning management—potentially eroding thin fast-casual margins. Item 19 shines brightly here, disclosing average gross revenue of $939,635 and median $923,876 across franchised units, suggesting solid top-line potential if costs stay disciplined; a hypothetical 20% profit margin (after fees) could yield ~$188K EBITDA, but that's unverified without expenses.
System health metrics in Items 20/21 paint a cautionary picture: franchise locations plunged from 31 in 2024 to 25 in 2025 (-19% growth), with 1 corporate outlet and meager 4 projected new units signaling stalled momentum in a competitive field. Only 1 SBA loan on record at $949,000 average underscores limited lender buy-in. For investors, high revenues tempt, but contraction and fee creep demand scrutiny—strong sales won't save a shrinking network without aggressive expansion.
Analysis based on the 2026 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Rusty Taco Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Rusty Taco Current | $529K – $1.1M | $30K | 5.0% | 25 |
| Tropical Smoothie Cafe | $300K – $721K | $35K | 6.0% | 1,371 |
| TROPICAL SMOOTHIE CAFÉ | $300K – $721K | $35K | 6.0% | 1,371 |
| FIREHOUSE SUBS RESTAURANTS (UNIT) | $405K – $1.6M | $20K | 6.0% | 1,249 |
| Zaxby's | $1.4M – $3.8M | $35K | 6.0% | 826 |
| Qdoba | $548K – $1.3M | $40K | 5.0% | 652 |
Fast Casual Average 107 franchises | $529K – $1.2M | $39K | 5.6% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 107 Fast Casual franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
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SBA Loan History
Historical SBA 7(a) loan data for Rusty Taco franchisees (2021 – 2021)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
1 SBA loans on record
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Franchisee Contacts
26 franchisee contacts on file from official FDD filings.
26 Contacts Available
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Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Frequently Asked Questions
The total initial investment to open a Rusty Taco franchise ranges from $529,400 to $1,129,950. This includes a franchise fee of $30,000. Ongoing royalty fees are 5.0% of gross sales.
Download Rusty Taco FDD
Complete Franchise Disclosure Document — 2026 filing.
Best Value — Save with Full Access
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- Revenue data, fees, investment breakdowns
- SBA loan history & default rates
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Download Rusty Taco FDD
Complete Franchise Disclosure Document — 2026 filing.
Best Value — Save with Full Access
- Access the full database of 1,700+ franchise FDDs
- Franchisee names, phone numbers & locations
- Revenue data, fees, investment breakdowns
- SBA loan history & default rates
- Litigation, bankruptcy & due diligence data
- Pay once, access everything forever
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