Rusty Taco

Rusty Taco

Rusty Taco franchises allow operators to develop and run restaurants serving freshly prepared food inspired by Mexican and Texas flavors, including tacos and other items, paired with alcoholic and non-alcoholic beverages in a casual neighborhood gathering place atmosphere. The business model centers on franchising the Rusty Taco brand, trademarks, and proprietary operating system, with options for single-unit franchises or multi-unit area development agreements committing to 2-5 locations. It targets the general public in the highly competitive fast-casual Tex-Mex and Mexican restaurant market.

25
Locations
$529K–$1130K
Investment
Since 2015
Franchising
Download FDD
Food & BeveragePlano, TXRusty Taco Parent LLCwww.rustytaco.comDisclaimer

Franchise Costs


Franchise Fee
$30,000
Item 5 of FDD
Initial Investment Range
$529,400 $1,129,950
Low: $529,400High: $1,129,950
Item 7 of FDD
Royalty Rate
5.00%
of gross sales
Brand Fund
2.00%
Item 6 of FDD
Fixed Monthly Fees
$250 – $2,000
Item 6 of FDD

5% royalty + 2% brand fund + $250-$1,000/mo technology fee + up to $1,000/mo learning management system fee

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$939,635
Median Gross Revenue
$923,876
Top Quartile Revenue
$1,330,917
Bottom Quartile Revenue
$577,816

Data Based On: 23 traditional franchised Rusty Taco Restaurants open for full fiscal year 2025.

* The overall average gross revenue ($939,635) was confirmed to be the weighted average of the Top Third (8 units x $1,330,917), Middle Third (7 units x $905,965), and Bottom Third (8 units x $577,816) segments, divided by 23 total units. No expense or profit margin data was provided to estimate profit ranges.

Extracted Item 19 Section

Avg. Revenue: $939,635

Unlock financial performance data with full access to 1,700+ franchise reports

$299$19934% off

🌷 Spring Sale · One-time purchase · No subscription

Rusty Taco Franchise Analysis


Fast-casual Tex-Mex thrives amid America's taco obsession, yet Rusty Taco's footprint just contracted sharply, raising eyebrows in a category where scale usually spells success. Item 19 delivers revenue snapshots for its modest 25-unit network, while a lone SBA loan hints at funding hurdles. Can this Plano-based brand, franchising since 2015, reverse course with just 4 projected openings—or is the -19% dip a red flag for investors eyeing neighborhood taco spots?

Item 7 lays out the financial entry: $30,000 franchise fee plus $529,400-$1,129,950 total investment, covering buildout, equipment, and initial inventory for these casual eateries blending Mexican-Texas flavors with beer. Ongoing fees bite at 5% royalty, 2% brand fund, plus $250-$1,000 monthly tech surcharge and up to $1,000 for learning management—potentially eroding thin fast-casual margins. Item 19 shines brightly here, disclosing average gross revenue of $939,635 and median $923,876 across franchised units, suggesting solid top-line potential if costs stay disciplined; a hypothetical 20% profit margin (after fees) could yield ~$188K EBITDA, but that's unverified without expenses.

System health metrics in Items 20/21 paint a cautionary picture: franchise locations plunged from 31 in 2024 to 25 in 2025 (-19% growth), with 1 corporate outlet and meager 4 projected new units signaling stalled momentum in a competitive field. Only 1 SBA loan on record at $949,000 average underscores limited lender buy-in. For investors, high revenues tempt, but contraction and fee creep demand scrutiny—strong sales won't save a shrinking network without aggressive expansion.

Analysis based on the 2026 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How Rusty Taco Compares

FranchiseInvestmentFeeRoyaltyLocations
Rusty Taco
Current
$529K – $1.1M$30K5.0%25
Tropical Smoothie Cafe$300K – $721K$35K6.0%1,371
TROPICAL SMOOTHIE CAFÉ$300K – $721K$35K6.0%1,371
FIREHOUSE SUBS RESTAURANTS (UNIT)$405K – $1.6M$20K6.0%1,249
Zaxby's$1.4M – $3.8M$35K6.0%826
Qdoba$548K – $1.3M$40K5.0%652
Fast Casual Average
107 franchises
$529K – $1.2M$39K5.6%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 107 Fast Casual franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2025)

Outlets by state across the United States

Top States
1TX
7
2NE
4
3AZ
3
4OH
3
5VA
2
6ID
2
7MN
2
8IL
1
9GA
1
10NV
0
11IA
0
12UT
0
13CO
0
14KS
0
15NM
0

Unlock location growth data with full access to 1,700+ franchise reports

$299$19934% off

🌷 Spring Sale · One-time purchase · No subscription

SBA Loan History


Historical SBA 7(a) loan data for Rusty Taco franchisees (20212021)

Total Loans
1
Average Loan
$949,000
Total Volume
$0.9M
Default Rate
0.0%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

1 SBA loans on record

Unlock SBA loan history with full access to 1,700+ franchise reports

$299$19934% off

🌷 Spring Sale · One-time purchase · No subscription

Franchisee Contacts


26 franchisee contacts on file from official FDD filings.

26 Contacts Available

Unlock all Rusty Taco franchisee contacts with verified contact information

$299$19934% off

🌷 Spring Sale · One-time purchase · No subscription

Due Diligence


Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
0
Non-Renewals
0
Reacquired
0
Ceased Ops
7
Transfers
0
Sold to Franchisees
0
Projected New
4

Unlock due diligence reports with full access to 1,700+ franchise reports

$299$19934% off

🌷 Spring Sale · One-time purchase · No subscription

Frequently Asked Questions


The total initial investment to open a Rusty Taco franchise ranges from $529,400 to $1,129,950. This includes a franchise fee of $30,000. Ongoing royalty fees are 5.0% of gross sales.

Download Rusty Taco FDD

Complete Franchise Disclosure Document — 2026 filing.

or

Best Value — Save with Full Access

  • Access the full database of 1,700+ franchise FDDs
  • Franchisee names, phone numbers & locations
  • Revenue data, fees, investment breakdowns
  • SBA loan history & default rates
  • Litigation, bankruptcy & due diligence data
  • Pay once, access everything forever