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We extract fees, Item 19 financials, franchisee contacts, SBA default rates, litigation, and outlet data from every FDD — so you can compare brands in minutes, not months. Used by multi-unit operators, consultants, and franchise development teams.

Sea Love

Sea Love

Sea Love franchises operate boutique shops offering interactive scent blending experiences and retail sales of candles, home fragrances, apparel, accessories, and related products from high-traffic retail locations. The business model includes single-unit franchises or multi-unit development agreements for 3-10 boutiques within designated territories, with franchisor control over e-commerce and private label wholesale sales. It targets consumers seeking personalized, experiential shopping for home decor and fragrance items.

14locations
$130K–$320K
Since 2022
RetailBiddeford, MEwww.sealove.comDisclaimer

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Franchise Costs

Franchise Fee
$59,500
Initial Investment
$129,750 – $320,000
Royalty Rate
6.00%
Brand Fund
2.00%
Fixed Monthly Fees
$525 – $1,000

6% royalty + 2% ad fund + up to $1,000/mo technology fee

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$333,096
Median Gross Revenue
$328,555
Top Quartile Revenue
$412,099
Bottom Quartile Revenue
$254,094

Data Based On: 10 Operational Franchise Outlets for the 2025 Calendar Year, excluding one that failed to provide financial records for Scent Blending Experiences and Transactions data.

* Average Gross Revenue, Median Gross Revenue, Revenue Top Quartile, and Revenue Bottom Quartile are for 2025 Operational Franchise Outlets as reported in Tables 5 and 6. The Average Gross Sales for the Top Half (5 units) is used for revenue_top_quartile, and the Average Gross Sales for the Bottom Half (5 units) is used for revenue_bottom_quartile. Direct Gross Profit was not calculated as 'Direct Labor Cost' was not provided for franchised units in the tables, which is required per definition (h) for Direct Gross Profit. Best guess profit range (low and high) was estimated by calculating a 'simulated net profit margin' from the Company Owned Outlet's 2025 financial data (Table 1), which includes all specified disclosed and franchise-related expenses. This margin was then applied to the lowest ($124,957) and highest ($471,568) reported gross sales of the 2025 Operational Franchise Outlets. Simulated Net Profit Margin = (Company Owned Outlet Simulated Net Profit for 2025 / Company Owned Outlet Gross Sales for 2025) = ($104,974 / $440,549) = 0.23827996431724963. Best guess profit low = $124,957 * 0.23827996431724963 = $29,774.75. Best guess profit high = $471,568 * 0.23827996431724963 = $112,365.21.

Extracted Item 19 Section

Avg. Revenue: $333,096

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How Sea Love Compares

FranchiseInvestmentFeeRoyaltyLocations
Sea Love
Current
$130K – $320K$60K6.0%14
MERLE NORMAN COSMETICS$48K – $260KN/AN/A797
CORNWELL$80K – $324KN/AN/A793
BATTERIES PLUS$285K – $537K$50K5.0%601
PET SUPPLIES PLUS$537K – $2.0M$50K3.0%502
WILD BIRDS UNLIMITED$227K – $379K$40K4.0%340
Specialty Retail Average
47 franchises
$285K – $704K$39K5.0%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 47 Specialty Retail franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2025)

Outlets by state across the United States

Top States
1FL
2
2IL
2
3GA
2
4ME
1
5NH
1
6OH
1
7RI
1
8SC
1
9CA
1
10VA
1
11IA
1
12KY
1

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SBA Loan History


Historical SBA 7(a) loan data for Sea Love franchisees (20242025)

Total Loans
4
Average Loan
$175,475
Total Volume
$0.7M
Default Rate
0.0%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

4 SBA loans on record

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Franchisee Contacts

16 franchisee contacts on file from official FDD filings.

16 Contacts Available

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Due Diligence


Litigation (Item 3)

Franchisee Cases1

One case where the franchisor and individuals were named as third-party defendants in a lawsuit related to a franchisee's loan default, alleging insufficient support and oversight.

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
0
Non-Renewals
0
Reacquired
0
Ceased Ops
0
Transfers
2
Sold to Franchisees
0
Projected New
7

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Frequently Asked Questions

The total initial investment to open a Sea Love franchise ranges from $129,750 to $320,000. This includes a franchise fee of $59,500. Ongoing royalty fees are 6.0% of gross sales.