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We extract fees, Item 19 financials, franchisee contacts, SBA default rates, litigation, and outlet data from every FDD — so you can compare brands in minutes, not months. Used by multi-unit operators, consultants, and franchise development teams.

Snooze Mattress Co.

Snooze Mattress Co.

Snooze Mattress Co. operates retail stores specializing in selling a wide variety of mattresses (including proprietary brands), bedding accessories, pillows, box springs, frames, limited bedroom furniture, and related merchandise. The business model focuses on educating customers to pair them with the right products for better sleep, offering superior customer service, warranty programs, dream mapping services using advanced technology, and delivery. Target customers are individuals seeking to purchase or replace mattresses suited to their body type, with stores typically located in lifestyle centers, shopping malls, or free-standing structures.

45locations
$302K–$860K
RetailPueblo, COwww.SnoozeMattressCompany.comDisclaimer

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Franchise Costs

Franchise Fee
$49,900
Initial Investment
$302,200 – $859,600
Royalty Rate
N/A
Brand Fund
N/A

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$1,351,934.72
Average Gross Profit
$613,833.06

Data Based On: Data for one affiliate-owned outlet for FY 2024 (January 1, 2024 through December 31, 2024).

* Average gross profit calculated as Total Finalized Sales ($1,351,934.72) minus Total Cost of Goods Sold ($738,101.66) for the single affiliate-owned outlet. Other profit metrics (net income, net profit, EBITDA) and profit range estimates are not provided and cannot be reliably calculated from the available information.

Extracted Item 19 Section

Avg. Revenue: $1,351,935

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Snooze Mattress Co. Franchise Analysis

Snooze Mattress Co. exploded onto the franchising radar with expansion velocity that turns heads in specialty retail. Item 19 lays bare revenue snapshots from existing units, and a modest cluster of SBA loans underscores how owners are funding their slice of the sleep market. Yet amid low terminations, does this trajectory signal a bedrock opportunity or just early hype begging for scrutiny?

The system's track record screams acceleration: from 27 locations in 2023 to 43 in 2024—a blistering 59% jump—pushing total franchise units to 45 alongside 2 corporate stores. FDD projections call for 30 new units, bolstered by just 1 termination and 5 transfers, painting a picture of stability rare for a brand with a 2025 FDD. This isn't stagnant growth; it's a franchise stacking wins in lifestyle centers and malls, where customer education on sleep tech drives repeat business. For investors eyeing retail, this momentum suggests scalable demand for mattresses and bedding, especially as terminations hover near zero.

Financials pack punch per Item 7: initial investment spans $302,200-$859,600, with a $49,900 franchise fee kicking it off. Item 19 shines with average gross revenue at $1,351,935 across units— a hefty figure implying strong top-line potential in a $20B+ mattress market. Nine SBA loans averaging $317,422 reflect accessible financing, likely covering buildouts in high-traffic spots. No glaring red flags like rampant closures emerge, but the wide invest range demands scrutiny of local real estate costs; high revenues could yield solid ROI if AUVs hold, making Snooze a contender for sleep-deprived portfolios chasing 20-30% returns.

Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How Snooze Mattress Co. Compares

Key Insights

  • Higher than average SBA loan default rate in Specialty Retail
FranchiseInvestmentFeeRoyaltyLocations
Snooze Mattress Co.
Current
$302K – $860K$50KN/A45
MERLE NORMAN COSMETICS$48K – $260KN/AN/A797
CORNWELL$80K – $324KN/AN/A793
BATTERIES PLUS$285K – $537K$50K5.0%601
PET SUPPLIES PLUS$537K – $2.0M$50K3.0%502
WILD BIRDS UNLIMITED$227K – $379K$40K4.0%340
Specialty Retail Average
47 franchises
$284K – $703K$39K5.0%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 47 Specialty Retail franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2024)

Outlets by state across the United States

Top States
1TX
10
2CO
5
3NE
4
4UT
4
5AL
3
6MO
3
7SD
3
8SC
2
9MD
1
10MI
1
11MN
1
12IE
1
13MT
1
14NC
1
15NM
1

+7 more states

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SBA Loan History


Historical SBA 7(a) loan data for Snooze Mattress Co. franchisees (20222025)

Total Loans
9
Average Loan
$317,422
Total Volume
$2.9M
Default Rate
0.0%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

9 SBA loans on record

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Franchisee Contacts

52 franchisee contacts on file from official FDD filings.

52 Contacts Available

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Due Diligence


Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
1
Non-Renewals
0
Reacquired
0
Ceased Ops
5
Transfers
5
Sold to Franchisees
0
Projected New
30

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Frequently Asked Questions

The total initial investment to open a Snooze Mattress Co. franchise ranges from $302,200 to $859,600. This includes a franchise fee of $49,900.