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Snooze Mattress Co.
Snooze Mattress Co. operates retail stores specializing in selling a wide variety of mattresses (including proprietary brands), bedding accessories, pillows, box springs, frames, limited bedroom furniture, and related merchandise. The business model focuses on educating customers to pair them with the right products for better sleep, offering superior customer service, warranty programs, dream mapping services using advanced technology, and delivery. Target customers are individuals seeking to purchase or replace mattresses suited to their body type, with stores typically located in lifestyle centers, shopping malls, or free-standing structures.
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Franchise Costs
Financial Performance
Item 19 Financial Performance
Data Based On: Data for one affiliate-owned outlet for FY 2024 (January 1, 2024 through December 31, 2024).
* Average gross profit calculated as Total Finalized Sales ($1,351,934.72) minus Total Cost of Goods Sold ($738,101.66) for the single affiliate-owned outlet. Other profit metrics (net income, net profit, EBITDA) and profit range estimates are not provided and cannot be reliably calculated from the available information.
Extracted Item 19 Section
Avg. Revenue: $1,351,935
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Unlock financial performance dataSnooze Mattress Co. Franchise Analysis
Snooze Mattress Co. exploded onto the franchising radar with expansion velocity that turns heads in specialty retail. Item 19 lays bare revenue snapshots from existing units, and a modest cluster of SBA loans underscores how owners are funding their slice of the sleep market. Yet amid low terminations, does this trajectory signal a bedrock opportunity or just early hype begging for scrutiny?
The system's track record screams acceleration: from 27 locations in 2023 to 43 in 2024—a blistering 59% jump—pushing total franchise units to 45 alongside 2 corporate stores. FDD projections call for 30 new units, bolstered by just 1 termination and 5 transfers, painting a picture of stability rare for a brand with a 2025 FDD. This isn't stagnant growth; it's a franchise stacking wins in lifestyle centers and malls, where customer education on sleep tech drives repeat business. For investors eyeing retail, this momentum suggests scalable demand for mattresses and bedding, especially as terminations hover near zero.
Financials pack punch per Item 7: initial investment spans $302,200-$859,600, with a $49,900 franchise fee kicking it off. Item 19 shines with average gross revenue at $1,351,935 across units— a hefty figure implying strong top-line potential in a $20B+ mattress market. Nine SBA loans averaging $317,422 reflect accessible financing, likely covering buildouts in high-traffic spots. No glaring red flags like rampant closures emerge, but the wide invest range demands scrutiny of local real estate costs; high revenues could yield solid ROI if AUVs hold, making Snooze a contender for sleep-deprived portfolios chasing 20-30% returns.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Snooze Mattress Co. Compares
Key Insights
- Higher than average SBA loan default rate in Specialty Retail
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Snooze Mattress Co. Current | $302K – $860K | $50K | N/A | 45 |
| MERLE NORMAN COSMETICS | $48K – $260K | N/A | N/A | 797 |
| CORNWELL | $80K – $324K | N/A | N/A | 793 |
| BATTERIES PLUS | $285K – $537K | $50K | 5.0% | 601 |
| PET SUPPLIES PLUS | $537K – $2.0M | $50K | 3.0% | 502 |
| WILD BIRDS UNLIMITED | $227K – $379K | $40K | 4.0% | 340 |
Specialty Retail Average 47 franchises | $284K – $703K | $39K | 5.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 47 Specialty Retail franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+7 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Snooze Mattress Co. franchisees (2022 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
9 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
52 franchisee contacts on file from official FDD filings.
52 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Snooze Mattress Co. franchise ranges from $302,200 to $859,600. This includes a franchise fee of $49,900.
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