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We extract fees, Item 19 financials, franchisee contacts, SBA default rates, litigation, and outlet data from every FDD — so you can compare brands in minutes, not months. Used by multi-unit operators, consultants, and franchise development teams.

Soccer Post

Soccer Post

Soccer Post franchises operate retail stores offering nationally advertised name-brand soccer equipment, footwear, apparel, accessories, and related products and services, including private label items from the franchisor or affiliates and limited offerings for other sports. Franchisees may also provide services such as field rental, soccer camps, training programs, and apparel printing/customization when authorized. The business targets the general public, particularly soccer enthusiasts, in a competitive sports retail market that includes physical stores, online sales, and seasonal demand.

29locations
$201K–$397K
Since 1991
RetailEatontown, NJSoccer Post Intermediate LLCwww.soccerpost.comDisclaimer

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Franchise Costs

Franchise Fee
$29,500
Initial Investment
$201,100 – $396,500
Royalty Rate
5.00%
Brand Fund
3.00%

5% royalty (with escalating annual minimums starting at $25,000 after year 1) + up to 3% System Brand Development Fund (none currently) + $50/week technology fee (none currently)

Financial Performance


Item 19 Financial Performance

This franchise did not provide Item 19 financial performance data.

Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.

Extracted Item 19 Section

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Soccer Post Franchise Analysis

In the passionate world of soccer retail, Soccer Post stands out with its focus on premium gear and add-on services like camps and customization. Yet, behind the brand's 30+ year history lies a mix of steady expansion and untapped potential in a market squeezed by e-commerce giants. SBA records and FDD disclosures hint at franchisee financing realities—but do they signal stability or hidden risks worth uncovering?

Item 7 details an initial investment of $201,100 to $396,500, covering build-out for a specialty store in a competitive sports retail niche. The $29,500 franchise fee leads into a 5% royalty with escalating minimums starting at $25,000 after year one, plus potential 3% brand fund (currently inactive) and $50 weekly tech fee (also paused). Without Item 19 earnings disclosure, you're blind to average revenues or profits—a red flag in retail where seasonal soccer demand and online rivals like Dick's Sporting Goods can swing results. SBA data shows just 5 loans averaging $165,760, suggesting limited franchisee borrowing and possibly cautious lender interest.

System size remains modest at 29 franchised units versus 31 corporate-owned, with growth from 24 to 29 locations (+21% in 2024) and 4 new units projected. Franchising since 1991 hasn't exploded, pointing to niche appeal rather than mass scalability—great for soccer hotbeds but risky elsewhere. Transfers or terminations aren't flagged heavily, but the lack of financial transparency means evaluating this hinges on your market research and tolerance for variable retail margins in a digitizing industry.

Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How Soccer Post Compares

FranchiseInvestmentFeeRoyaltyLocations
Soccer Post
Current
$201K – $397K$30K5.0%29
MERLE NORMAN COSMETICS$48K – $260KN/AN/A797
CORNWELL$80K – $324KN/AN/A793
BATTERIES PLUS$285K – $537K$50K5.0%601
PET SUPPLIES PLUS$537K – $2.0M$50K3.0%502
WILD BIRDS UNLIMITED$227K – $379K$40K4.0%340
Specialty Retail Average
47 franchises
$284K – $703K$39K5.0%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 47 Specialty Retail franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2024)

Outlets by state across the United States

Top States
1CA
4
2VA
3
3NJ
3
4WA
2
5NC
2
6PA
2
7GA
1
8ME
1
9MN
1
10VT
1
11AZ
1
12NY
1
13OH
1
14OR
1
15AL
1

+5 more states

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SBA Loan History


Historical SBA 7(a) loan data for Soccer Post franchisees (20152023)

Total Loans
5
Average Loan
$165,760
Total Volume
$0.8M
Default Rate
0.0%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

5 SBA loans on record

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Franchisee Contacts

30 franchisee contacts on file from official FDD filings.

30 Contacts Available

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Due Diligence


Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
0
Non-Renewals
0
Reacquired
1
Ceased Ops
1
Transfers
0
Sold to Franchisees
0
Projected New
4

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Frequently Asked Questions

The total initial investment to open a Soccer Post franchise ranges from $201,100 to $396,500. This includes a franchise fee of $29,500. Ongoing royalty fees are 5.0% of gross sales.