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Soccer Post
Soccer Post franchises operate retail stores offering nationally advertised name-brand soccer equipment, footwear, apparel, accessories, and related products and services, including private label items from the franchisor or affiliates and limited offerings for other sports. Franchisees may also provide services such as field rental, soccer camps, training programs, and apparel printing/customization when authorized. The business targets the general public, particularly soccer enthusiasts, in a competitive sports retail market that includes physical stores, online sales, and seasonal demand.
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Franchise Costs
5% royalty (with escalating annual minimums starting at $25,000 after year 1) + up to 3% System Brand Development Fund (none currently) + $50/week technology fee (none currently)
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance dataSoccer Post Franchise Analysis
In the passionate world of soccer retail, Soccer Post stands out with its focus on premium gear and add-on services like camps and customization. Yet, behind the brand's 30+ year history lies a mix of steady expansion and untapped potential in a market squeezed by e-commerce giants. SBA records and FDD disclosures hint at franchisee financing realities—but do they signal stability or hidden risks worth uncovering?
Item 7 details an initial investment of $201,100 to $396,500, covering build-out for a specialty store in a competitive sports retail niche. The $29,500 franchise fee leads into a 5% royalty with escalating minimums starting at $25,000 after year one, plus potential 3% brand fund (currently inactive) and $50 weekly tech fee (also paused). Without Item 19 earnings disclosure, you're blind to average revenues or profits—a red flag in retail where seasonal soccer demand and online rivals like Dick's Sporting Goods can swing results. SBA data shows just 5 loans averaging $165,760, suggesting limited franchisee borrowing and possibly cautious lender interest.
System size remains modest at 29 franchised units versus 31 corporate-owned, with growth from 24 to 29 locations (+21% in 2024) and 4 new units projected. Franchising since 1991 hasn't exploded, pointing to niche appeal rather than mass scalability—great for soccer hotbeds but risky elsewhere. Transfers or terminations aren't flagged heavily, but the lack of financial transparency means evaluating this hinges on your market research and tolerance for variable retail margins in a digitizing industry.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Soccer Post Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Soccer Post Current | $201K – $397K | $30K | 5.0% | 29 |
| MERLE NORMAN COSMETICS | $48K – $260K | N/A | N/A | 797 |
| CORNWELL | $80K – $324K | N/A | N/A | 793 |
| BATTERIES PLUS | $285K – $537K | $50K | 5.0% | 601 |
| PET SUPPLIES PLUS | $537K – $2.0M | $50K | 3.0% | 502 |
| WILD BIRDS UNLIMITED | $227K – $379K | $40K | 4.0% | 340 |
Specialty Retail Average 47 franchises | $284K – $703K | $39K | 5.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 47 Specialty Retail franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+5 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Soccer Post franchisees (2015 – 2023)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
5 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
30 franchisee contacts on file from official FDD filings.
30 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Soccer Post franchise ranges from $201,100 to $396,500. This includes a franchise fee of $29,500. Ongoing royalty fees are 5.0% of gross sales.
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