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STEEL COATED FLOORS
Steel Coated Floors franchises mobile-services businesses that provide proprietary epoxy flooring products and services, primarily for residential garages but also for industrial and commercial garages and floors, backed by a lifetime guarantee. Franchisees operate from an approved location within their territory using the franchisor's Franchise System, Operations Manual, and proprietary marks like STEEL COATED FLOORS. The target market includes residential and commercial property owners, builders, homeowners’ associations, and property managers in a competitive flooring industry.
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Franchise Costs
7% royalty + 1% brand fund + 4% administrative + $595/mo technology + $100/mo Autosist
Financial Performance
Item 19 Financial Performance
Data Based On: Two (2) System locations (one franchised, one company-owned affiliate) operated on a full-time basis over 2023 and 2024 calendar years. Data extracted specifically for the single franchised location.
* Average gross revenue, average gross profit, and average net income are calculated by averaging the respective values from the 'Franchised Location' column for the 2023 and 2024 calendar years. The 'Net Ordinary Income' is used for 'average_net_income' as per Note 7's definition. 2023 Franchised Location: Total Income: $1,007,018; Gross Profit: $805,612; Net Ordinary Income: $446,591. 2024 Franchised Location: Total Income: $1,176,144; Gross Profit: $913,982; Net Ordinary Income: $371,993. Average Gross Revenue = ($1,007,018 + $1,176,144) / 2 = $1,091,581. Average Gross Profit = ($805,612 + $913,982) / 2 = $859,797. Average Net Income = ($446,591 + $371,993) / 2 = $409,292. Note 4 describes the actual royalty and brand fund contribution for this specific franchisee under their previous agreement, which results in a Total Expense of $577,274 and Net Income of $336,708. However, the annual financial tables provide specific annual figures for Total Expense and Net Ordinary Income, which are used for calculating the averages as they represent the reported performance for those years.
Extracted Item 19 Section
Avg. Revenue: $1,091,581
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Unlock financial performance dataSTEEL COATED FLOORS Franchise Analysis
Epoxy flooring for garages isn't the flashiest home improvement play, but Steel Coated Floors brings a lifetime guarantee that could lock in repeat business. With Item 19 laying out revenue for its slim network and growth holding steady at current levels, the numbers hint at untapped potential in a niche ripe for mobile services. What separates a solid performer from a stalled concept in this young system?
Item 7 pegs initial investment at $122,785-$174,285, reasonable for a mobile operation needing trucks and materials but higher than bare-bones service peers due to $59,000 franchise fee. Fees stack up aggressively: 7% royalty, 1% brand fund, plus 4% administrative, $595/month tech, and $100/month Autosist—totaling over 12% ongoing if volumes hit norms. Yet Item 19 shines with $1,091,581 average gross revenue across units, implying strong 30-40% margins post-expenses if scaled right, especially targeting garages in residential and commercial spaces.
System maturity lags: franchising since 2024 under Phoenix Franchise Brands, stuck at 8 franchise +1 corporate locations from 2023-2024 (+0% growth), projecting just 1 new unit. No SBA default data yet given newness, but flat expansion signals caution—lacking the momentum of category leaders. For hands-on operators eyeing $500K+ net potential, the revenue punch justifies scrutiny, but verify local demand and fee creep before committing in this unproven 2025 FDD.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How STEEL COATED FLOORS Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
STEEL COATED FLOORS Current | $123K – $174K | $59K | 7.0% | 8 |
| BUDGET BLINDS | $101K – $211K | $20K | 3.5% | 1,366 |
| Koala Insulation | $195K – $242K | $50K | 6.5% | 333 |
| Five Star Bath Solutions | $162K – $334K | $60K | 6.0% | 306 |
| CERTA PROPAINTERS | $171K – $321K | $65K | N/A | 303 |
| FCI | $184K – $249K | $55K | 5.0% | 288 |
Home Improvement Average 64 franchises | $139K – $246K | $51K | 6.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 64 Home Improvement franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataFranchisee Contacts
11 franchisee contacts on file from official FDD filings.
11 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a STEEL COATED FLOORS franchise ranges from $122,785 to $174,285. This includes a franchise fee of $59,000. Ongoing royalty fees are 7.0% of gross sales.
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