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THE DOG WIZARD
The Dog Wizard franchise offers businesses focused on dog training services, including obedience, behavior modification, and specialty training, conducted primarily at clients' homes, parks, or local facilities, with administrative operations from home. Franchisees use the franchisor's proprietary techniques, trademarks, and operations manual as part of the system. The business model requires an initial investment of $116,400-$195,750 and targets dog owners across all demographics and income levels in the competitive pet services market.
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Franchise Costs
8% royalty + 2% ad fund + $617-$817/mo fixed fees
Financial Performance
Item 19 Financial Performance
Data Based On: 56 Franchisee Businesses that operated during the full 2025 calendar year.
* The overall average gross revenue and median gross revenue are taken directly from the 'Total' row of the table. The average gross revenue was also verified by calculating the weighted average of the segment averages, which yielded the same result. Revenue for the top quartile is represented by the average gross revenue of the 'Over 450,000' territory population segment (24 businesses). Revenue for the bottom quartile is represented by the average gross revenue of the 'Up to 225,000' territory population segment (8 businesses).
Extracted Item 19 Section
Avg. Revenue: $283,698
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Unlock financial performance dataHow THE DOG WIZARD Compares
Key Insights
- Higher than average SBA loan default rate in Pet Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
THE DOG WIZARD Current | $112K – $424K | $65K | 8.0% | 98 |
| PSP | $520K – $1.8M | $50K | 3.0% | 498 |
| DOG TRAINING ELITE | $174K – $203K | $110K | 8.0% | 395 |
| WOOF GANG BAKERY | $191K – $560K | $50K | 7.0% | 288 |
| POOP 911 | $4K – $26K | N/A | 25.0% | 254 |
| CAMP BOW WOW | $944K – $1.2M | $50K | 7.0% | 223 |
Pet Services Average 46 franchises | $351K – $690K | $49K | 7.6% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 46 Pet Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+13 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for THE DOG WIZARD franchisees (2023 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
10 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
15 franchisee contacts on file from official FDD filings.
15 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a THE DOG WIZARD franchise ranges from $112,400 to $423,850. This includes a franchise fee of $65,000. Ongoing royalty fees are 8.0% of gross sales.
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