THE NOW
The Now franchise enables owners to operate massage therapy boutiques that provide licensed massage sessions (seated or lie-down), herbal therapy, crystal healing, and other authorized wellness services, along with related retail products. The business follows a proprietary system with standards for operations, design, and a primary membership model for recurring clientele. It targets the general public seeking convenient, high-end massage and holistic wellness experiences.
Disclaimer: This information was extracted using AI from public Franchise Disclosure Documents and should be independently verified. This is not financial or legal advice. Always review official FDD filings before making investment decisions.
Overview
Financial Requirements
6% royalty (or min. $2,500/mo) + 2% brand fund + $955-$1,200/mo technology fee + $925-$1,250/mo marketing agency fee
Franchise Stats
Financial Performance
Item 19 Financial Performance
Data Based On: 56 franchised locations for the period from July 1, 2024 through June 30, 2025, as presented in Table 1.
* All figures for averages and medians directly extracted from 'Total' rows of Table 1 for 56 franchised locations. The best_guess_profit_low and best_guess_profit_high are taken from the 'Low' and 'High' columns of the 'Total' row under 'Net Profit' in Table 1. Net Profit calculation was verified as Gross Profit minus Wages minus Other Operating Expenses for consistency, matching the provided average net profit.
Extracted Item 19 Section
How THE NOW Compares to Other Beauty & Spa Services Franchises
Key Insights
- Higher than average SBA loan default rate in Beauty & Spa Services
| Franchise | Investment Range | Franchise Fee | Royalty | Locations |
|---|---|---|---|---|
THE NOW Current | $486K - $849K | $60K | 6.0% | 75 |
| SPORTS CLIPS (SINGLE UNIT) | $289K - $475K | $30K | 6.0% | 1,754 |
| SUPERCUTS | $186K - $323K | $40K | 6.0% | 1,701 |
| DaVi Nails and Em Lash Studio | $61K - $144K | $65K | N/A | 400 |
| PALM BEACH TAN | $648K - $1.1M | $30K | 6.0% | 397 |
| DAVI NAILS | $57K - $125K | $65K | 0.0% | 387 |
Beauty & Spa Services Average 45 franchises | $397K - $729K | $49K | 6.1% | - |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 45 Beauty & Spa Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+4 more states
SBA Loan History
Historical SBA 7(a) loan data for THE NOW franchisees (2020 - 2025)
Loans by Year
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
Unlock Franchisee Contact Database
98 franchisee contacts on file. Upgrade to see names, locations, phone numbers, and matched SBA loan data.
Upgrade to Pro$199/year · Cancel anytime
Due Diligence
Litigation (Item 3)
No litigation involving franchisees reported in the FDD.
Bankruptcy (Item 4)
No bankruptcy history reported in the FDD.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
How much does it cost to open a THE NOW franchise?
The total initial investment to open a THE NOW franchise ranges from $486,459 to $848,709. This includes a franchise fee of $60,000. Ongoing royalty fees are 6.0% of gross sales.
How much revenue does a THE NOW franchise make?
According to the 2025 FDD, the average gross revenue for a THE NOW franchise is $1,367,376. The median revenue is $1,366,900.
How much profit can you make with a THE NOW franchise?
Based on the financial performance data in the FDD, estimated profit for a THE NOW franchise ranges from $-246,526 to $496,088 per year. Actual results vary based on location, management, and market conditions.
How many THE NOW franchise locations are there?
As of the 2025 FDD, THE NOW has 75 franchise locations. The company has been franchising since 2019.
Can you get an SBA loan for a THE NOW franchise?
Yes, SBA loans are available for THE NOW franchises. Historical data shows 47 SBA 7(a) loans have been approved for THE NOW franchisees, with an average loan amount of $528,738. The historical default rate is 0.0%.
Is THE NOW a good franchise to buy?
THE NOW shows several positive indicators: transparent financial performance data (Item 19), low SBA loan default rate. However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.
Interested in THE NOW?
Talk to a franchise advisor to get personalized guidance and learn if THE NOW is the right fit for you.
Talk to an Advisor