THE NOW
The Now franchise enables owners to operate massage therapy boutiques that provide licensed massage sessions (seated or lie-down), herbal therapy, crystal healing, and other authorized wellness services, along with related retail products. The business follows a proprietary system with standards for operations, design, and a primary membership model for recurring clientele. It targets the general public seeking convenient, high-end massage and holistic wellness experiences.
Franchise Costs
6% royalty (or min. $2,500/mo) + 2% brand fund + $955-$1,200/mo technology fee + $925-$1,250/mo marketing agency fee
Financial Performance
Item 19 Financial Performance
Data Based On: 56 franchised locations for the period from July 1, 2024 through June 30, 2025, as presented in Table 1.
* All figures for averages and medians directly extracted from 'Total' rows of Table 1 for 56 franchised locations. The best_guess_profit_low and best_guess_profit_high are taken from the 'Low' and 'High' columns of the 'Total' row under 'Net Profit' in Table 1. Net Profit calculation was verified as Gross Profit minus Wages minus Other Operating Expenses for consistency, matching the provided average net profit.
Extracted Item 19 Section
How THE NOW Compares
Key Insights
- Higher than average SBA loan default rate in Beauty & Spa Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
THE NOW Current | $486K – $849K | $60K | 6.0% | 75 |
| SPORTS CLIPS (SINGLE UNIT) | $289K – $475K | $30K | 6.0% | 1,754 |
| SUPERCUTS | $186K – $323K | $40K | 6.0% | 1,701 |
| DaVi Nails and Em Lash Studio | $61K – $144K | $65K | N/A | 400 |
| PALM BEACH TAN | $648K – $1.1M | $30K | 6.0% | 397 |
| DAVI NAILS | $57K – $125K | $65K | 0.0% | 387 |
Beauty & Spa Services Average 49 franchises | $411K – $755K | $48K | 6.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 49 Beauty & Spa Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+4 more states
SBA Loan History
Historical SBA 7(a) loan data for THE NOW franchisees (2020 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
98 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
98 Contacts Available
Unlock all THE NOW franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a THE NOW franchise ranges from $486,459 to $848,709. This includes a franchise fee of $60,000. Ongoing royalty fees are 6.0% of gross sales.
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