Trua Senior Living Locators
Trua Senior Living Locators is a franchise that provides senior living placement services to senior citizens and their families, including one-on-one consultations, comprehensive assessments, personalized tours, and related resources to help select compatible senior living accommodations. The business model involves licensing a proprietary system with specific marks, supplies, and procedures for operation within designated territories, often from a home-based office. It targets seniors needing assistance with relocation and their family members seeking personalized senior care solutions.
Franchise Costs
8% royalty + 2% brand fund + $250/mo technology + $125/mo accounting software
Financial Performance
Item 19 Financial Performance
Data Based On: Financial data is based on one Company Owned Outlet located in Fort Mitchell, Kentucky, which opened in December 2019, covering the 2024 Calendar Year.
* All financial performance data is derived from 'Table 1: Company Owned Outlet - Gross Sales and Disclosed Expenses Data for 2024 Calendar Year' for a single Company Owned Outlet. The document explicitly states, 'We do not have any Operational Franchise Outlets,' justifying the use of company-owned data. - **Average Gross Revenue**: Extracted directly as 'Gross Sales' = $610,347. - **Average Gross Profit**: Extracted directly as 'Direct Gross Profit' = $426,465. - **Average Net Profit**: Extracted directly as 'Direct Gross Profit Less Disclosed Expenses and Franchise Related Expenses' = $319,943. This figure accounts for Gross Sales minus Direct Labor Cost, Disclosed Expenses (which include Taxes and Licensing), and Franchise Related Expenses. However, as per definition (c) of Direct Gross Profit, this figure does not include deductions for certain other expenses such as managerial labor and expenses, administrative labor and expenses, interest, depreciation, and amortization. No ranges or typical figures for these excluded expenses were provided, so a best-guess profit range (best_guess_profit_low/high) could not be reliably estimated. Median gross revenue, revenue quartiles, average net income, average EBITDA, and EBITDA margin percentage are not provided or calculable from the given data.
Extracted Item 19 Section
How Trua Senior Living Locators Compares
Key Insights
- Lower investment than 77% of Senior Care franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Trua Senior Living Locators Current | $74K – $117K | $50K | 8.0% | 1 |
| SYNERGY HOME CARE | $78K – $159K | $53K | 5.0% | 550 |
| SENIOR HELPERS | $149K – $221K | $55K | 5.0% | 355 |
| ALWAYS BEST CARE SENIOR SERVICES | $90K – $146K | $50K | 6.0% | 275 |
| COMFORCARE HOME CARE | $73K – $164K | $59K | 5.0% | 248 |
| FIRSTLIGHT HOME CARE | $127K – $219K | $50K | 5.0% | 238 |
Senior Care Average 43 franchises | $158K – $336K | $62K | 5.7% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 43 Senior Care franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
Franchisee Contacts
2 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
2 Contacts Available
Unlock all Trua Senior Living Locators franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a Trua Senior Living Locators franchise ranges from $74,000 to $116,900. This includes a franchise fee of $50,000. Ongoing royalty fees are 8.0% of gross sales.
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