VERLO MATTRESS
Verlo Mattress franchises allow operators to open retail stores selling custom mattresses, box springs, and accessories, with options for Retail Assembly Stores that assemble products on-site or Retail Only Stores selling pre-assembled items. The business model involves retailing these products primarily to consumers for home use, with some allowances for commercial sales to businesses. Franchisees benefit from the Verlo brand's focus on custom comfort and assembly services.
Disclaimer: This information was extracted using AI from public Franchise Disclosure Documents and should be independently verified. This is not financial or legal advice. Always review official FDD filings before making investment decisions.
Overview
Financial Requirements
5% royalty + $500/mo national marketing fund (up to 2.5%) + $500/mo technology access fee (up to 1%)
Franchise Stats
Financial Performance
Item 19 Financial Performance
Data Based On: Historical financial data for 13 Verlo Mattress franchisees who operate 21 Stores that were open on or before January 1, 2022 and open continuously through and including December 31, 2023, underwent no transfers, own and operate at least one Factory Assembly Store, and for whom financial information was received.
* Average Net Sales and Median Net Sales are taken directly from the document. Revenue Top Quartile is the average of the top 3 franchisees (approximately 25% of 13 franchisees) by Net Sales. Revenue Bottom Quartile is the average of the bottom 3 franchisees (approximately 25% of 13 franchisees) by Net Sales. Average Net Profit is calculated as Average Gross Profit ($1,078,261.05) minus the sum of average selected costs (Advertising $169,672.74, Labor $240,875.29, Royalties & Fees $87,961.03, Rent $123,757.99 = total $622,267.05). Best guess profit low is calculated as Low Gross Profit ($401,107.84) minus the sum of average selected costs ($622,267.05). Best guess profit high is calculated as High Gross Profit ($2,080,210.57) minus the sum of average selected costs ($622,267.05).
Extracted Item 19 Section
How VERLO MATTRESS Compares to Other Specialty Retail Franchises
Key Insights
- Higher investment than 85% of Specialty Retail franchises
| Franchise | Investment Range | Franchise Fee | Royalty | Locations |
|---|---|---|---|---|
VERLO MATTRESS Current | $465K - $784K | $50K | 5.0% | 29 |
| MERLE NORMAN COSMETICS | $48K - $260K | N/A | N/A | 797 |
| CORNWELL | $80K - $324K | N/A | N/A | 793 |
| BATTERIES PLUS | $263K - $497K | $45K | 5.0% | 604 |
| PET SUPPLIES PLUS | $537K - $2.0M | $50K | 3.0% | 502 |
| WILD BIRDS UNLIMITED | $227K - $379K | $40K | 4.0% | 340 |
Specialty Retail Average 46 franchises | $285K - $708K | $38K | 5.0% | - |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 46 Specialty Retail franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
SBA Loan History
Historical SBA 7(a) loan data for VERLO MATTRESS franchisees (2022 - 2025)
Loans by Year
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
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Due Diligence
Litigation (Item 3)
No litigation involving franchisees reported in the FDD.
Bankruptcy (Item 4)
No bankruptcy history reported in the FDD.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
How much does it cost to open a VERLO MATTRESS franchise?
The total initial investment to open a VERLO MATTRESS franchise ranges from $464,685 to $784,240. This includes a franchise fee of $50,000. Ongoing royalty fees are 5.0% of gross sales.
How much revenue does a VERLO MATTRESS franchise make?
According to the 2024 FDD, the average gross revenue for a VERLO MATTRESS franchise is $1,608,140.19. The median revenue is $1,385,178.54.
How much profit can you make with a VERLO MATTRESS franchise?
Based on the financial performance data in the FDD, estimated profit for a VERLO MATTRESS franchise ranges from $-221,159.21 to $1,457,943.52 per year. Actual results vary based on location, management, and market conditions.
How many VERLO MATTRESS franchise locations are there?
As of the 2024 FDD, VERLO MATTRESS has 29 franchise locations. The company has been franchising since 1989.
Can you get an SBA loan for a VERLO MATTRESS franchise?
Yes, SBA loans are available for VERLO MATTRESS franchises. Historical data shows 12 SBA 7(a) loans have been approved for VERLO MATTRESS franchisees, with an average loan amount of $511,917. The historical default rate is 0.0%.
Is VERLO MATTRESS a good franchise to buy?
VERLO MATTRESS shows several positive indicators: transparent financial performance data (Item 19), low SBA loan default rate. However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.
Interested in VERLO MATTRESS?
Talk to a franchise advisor to get personalized guidance and learn if VERLO MATTRESS is the right fit for you.
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