How much revenue does a VERLO MATTRESS franchise make?

According to the 2024 FDD, the average gross revenue for a VERLO MATTRESS franchise is $1,608,140.19. The median revenue is $1,385,178.54.

How much profit can you make with a VERLO MATTRESS franchise?

Based on the financial performance data in the FDD, estimated profit for a VERLO MATTRESS franchise ranges from $-221,159.21 to $1,457,943.52 per year. Actual results vary based on location, management, and market conditions.

How many VERLO MATTRESS franchise locations are there?

As of the 2024 FDD, VERLO MATTRESS has 29 franchise locations. The company has been franchising since 1989.

Can you get an SBA loan for a VERLO MATTRESS franchise?

Yes, SBA loans are available for VERLO MATTRESS franchises. Historical data shows 12 SBA 7(a) loans have been approved for VERLO MATTRESS franchisees, with an average loan amount of $511,917. The historical default rate is 0.0%.

Is VERLO MATTRESS a good franchise to buy?

VERLO MATTRESS shows several positive indicators: transparent financial performance data (Item 19), low SBA loan default rate. However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.

VERLO MATTRESS

Verlo Mattress franchises allow operators to open retail stores selling custom mattresses, box springs, and accessories, with options for Retail Assembly Stores that assemble products on-site or Retail Only Stores selling pre-assembled items. The business model involves retailing these products primarily to consumers for home use, with some allowances for commercial sales to businesses. Franchisees benefit from the Verlo brand's focus on custom comfort and assembly services.

Locations

$465K–$784K

Investment

Since 1989

Franchising

RetailMilwaukee, WIFWR Holdings, LLCwww.verlo.comDisclaimer

Franchise Costs

Franchise Fee

$50,000

Item 5 of FDD

Initial Investment Range

$464,685 – $784,240

Low: $464,685High: $784,240

Item 7 of FDD

Royalty Rate

5.00%

of gross sales

Brand Fund

2.50%

Item 6 of FDD

Fixed Monthly Fees

$500 – $500

Item 6 of FDD

5% royalty + $500/mo national marketing fund (up to 2.5%) + $500/mo technology access fee (up to 1%)

Financial Performance

Item 19 Financial Performance

Average Gross Revenue

Median Gross Revenue

Top Quartile Revenue

Bottom Quartile Revenue

Average Net Profit

Average Gross Profit

Data Based On: Historical financial data for 13 Verlo Mattress franchisees who operate 21 Stores that were open on or before January 1, 2022 and open continuously through and including December 31, 2023, underwent no transfers, own and operate at least one Factory Assembly Store, and for whom financial information was received.

* Average Net Sales and Median Net Sales are taken directly from the document. Revenue Top Quartile is the average of the top 3 franchisees (approximately 25% of 13 franchisees) by Net Sales. Revenue Bottom Quartile is the average of the bottom 3 franchisees (approximately 25% of 13 franchisees) by Net Sales. Average Net Profit is calculated as Average Gross Profit ($1,078,261.05) minus the sum of average selected costs (Advertising $169,672.74, Labor $240,875.29, Royalties & Fees $87,961.03, Rent $123,757.99 = total $622,267.05). Best guess profit low is calculated as Low Gross Profit ($401,107.84) minus the sum of average selected costs ($622,267.05). Best guess profit high is calculated as High Gross Profit ($2,080,210.57) minus the sum of average selected costs ($622,267.05).

Extracted Item 19 Section

How VERLO MATTRESS Compares

Key Insights

Higher investment than 85% of Specialty Retail franchises

Franchise	Investment	Fee	Royalty	Locations
VERLO MATTRESS Current	$465K – $784K	$50K	5.0%	29
MERLE NORMAN COSMETICS	$48K – $260K	N/A	N/A	797
CORNWELL	$80K – $324K	N/A	N/A	793
BATTERIES PLUS	$263K – $497K	$45K	5.0%	604
PET SUPPLIES PLUS	$537K – $2.0M	$50K	3.0%	502
WILD BIRDS UNLIMITED	$227K – $379K	$40K	4.0%	340
Specialty Retail Average 46 franchises	$285K – $708K	$38K	5.0%	–

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 46 Specialty Retail franchises by location count.

Locations & Growth

Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2023)

Outlets by state across the United States

Top States

1WI

2IL

3MO

4IA

5TX

6FL

7GA

8CO

9NC

SBA Loan History

Historical SBA 7(a) loan data for VERLO MATTRESS franchisees (2022 – 2025)

Total Loans

Average Loan

$511,917

Total Volume

$6.1M

Default Rate

0.0%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

Franchisee Contacts

39 franchisee contacts on file from official FDD filings.

Name	Address	Phone	Email	SBA Loan
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active
John Smith ABC Franchise LLC	123 Main St Anytown, CA 90210	(555) 123-4567	john@example.com	$350,000 2023 · Active

39 Contacts Available

Unlock all VERLO MATTRESS franchisee contacts with verified contact information

Due Diligence

Litigation (Item 3)

Franchisee Cases0

No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo

No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations

Non-Renewals

Reacquired

Ceased Ops

Transfers

Sold to Franchisees

Projected New

Frequently Asked Questions

The total initial investment to open a VERLO MATTRESS franchise ranges from $464,685 to $784,240. This includes a franchise fee of $50,000. Ongoing royalty fees are 5.0% of gross sales.