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WAG N WASH
Wag N Wash franchises enable the operation of small-format retail stores offering self-service pet bathing, professional pet grooming, and retail sales of select pet supplies, accessories, bakery items, and food under the Wag N Wash brand and proprietary system. The business model includes standardized operations, supplier networks, store design, merchandising, and marketing to ensure quality and consistency. It targets pet-owning consumers seeking convenient pet care services and products.
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Franchise Costs
Tiered royalty (2% mos 1-12, 3% 13-24, 4% after) + NAF ($1,000/mo first 12 mos; ~1.2% after) + $1,300-$1,450/mo fixed (tech $800, POS $265, grooming software $132, courier $100-250)
Financial Performance
Item 19 Financial Performance
Data Based On: Data based on 11 reporting franchised stores operating for the full measurement period January 1, 2024 to December 28, 2024. Additional POS sales data is provided for a sample of 14 stores.
* Best guess profit calculated as Average Annual Gross Margin $ ($833,466) minus Average Annual Rent Expense ($133,529) and Average Annual Labor Expense ($476,117) for the 11 Reporting Franchised Stores. No other operating expenses were provided to establish a range.
Extracted Item 19 Section
Avg. Revenue: $1,301,435
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Unlock financial performance dataWAG N WASH Franchise Analysis
Pet parents are flocking to convenient one-stop shops for washing, grooming, and supplies, positioning Wag N Wash as a nimble player in this fur-ever expanding market. With Item 19 laying bare revenue and profit snapshots from real stores, alongside a cluster of SBA loans painting a picture of funding realities, the numbers hint at high potential laced with risks. Can this small-format model's 28% unit surge overcome a bumpy litigation trail and bankruptcy echoes to deliver steady returns?
Item 7 pegs initial investment at $520,520-$1,357,600, with a $49,900 franchise fee, targeting urban pet owners via self-serve tubs and pro groomers plus retail. Fees ramp up: royalties tier from 2% (months 1-12) to 3% (13-24) to 4% ongoing; ad fund 1%; NAF hits $1,000/month initially then ~1.2%, plus fixed $1,300-$1,450/month for tech/POS/software/courier. Item 19 shines: average gross sales $1,301,435, median $1,433,343 across units, with estimated owner profit pegged at $223,820—implying solid 17% margins if expenses hold. At 23 franchised and 6 corporate locations since 2006, growth jumped 28% from 18 to 23 units (2023-2024), but just 1 transfer signals caution on resale liquidity.
SBA stats reveal 10 loans averaging $389,700 yet a steep 30% default rate, underscoring financing hurdles amid economic pet-spend volatility. Litigation centers on renewal battles, contract breaches, and non-compete fights with ex-franchisees, while bankruptcy history flags past corporate strain under PSP Group/Pet Supplies Plus. For buyers eyeing $1.3M+ topline in a recession-resistant niche, the profit estimate tempts, but high defaults and legal friction demand scrutinizing recent FDD trends—strong growth rewards operators who nail ops in tight spaces, yet system maturity lags bigger pet chains.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How WAG N WASH Compares
Key Insights
- Higher investment than 83% of Pet Services franchises
- Lower than average SBA loan default rate in Pet Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
WAG N WASH Current | $521K – $1.4M | $50K | 2.0% | 23 |
| PSP | $520K – $1.8M | $50K | 3.0% | 498 |
| DOG TRAINING ELITE | $174K – $203K | $110K | 8.0% | 395 |
| POOP 911 | $4K – $26K | N/A | 25.0% | 254 |
| WOOF GANG BAKERY | $184K – $507K | $50K | 7.0% | 236 |
| CAMP BOW WOW | $944K – $1.2M | $50K | 7.0% | 223 |
Pet Services Average 46 franchises | $346K – $692K | $52K | 7.6% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 46 Pet Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for WAG N WASH franchisees (2017 – 2024)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
10 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
24 franchisee contacts on file from official FDD filings.
24 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Primarily disputes over franchise agreement renewal, breach of contract, non-compete violations, and related counterclaims involving former franchisees and their owners.
Bankruptcy (Item 4)
Parent Franchise Group, Inc. and affiliates including WNW Franchising, LLC filed Chapter 11 on November 3, 2024.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a WAG N WASH franchise ranges from $520,520 to $1,357,600. This includes a franchise fee of $49,900. Ongoing royalty fees are 2.0% of gross sales.
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