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WAHLBURGERS RESTAURANTS
Wahlburgers franchises operate contemporary casual burger-oriented restaurants featuring high-quality gourmet hamburgers, ancillary branded merchandise such as clothing and souvenirs, and décor emphasizing the celebrity Wahlberg family connection. They offer full-service formats (3,000-4,000 sq ft with full bar, subject to licensing) and fast-casual formats (1,800-2,200 sq ft), following a proprietary system of recipes, Trade Dress, operating procedures, and training. The business model involves franchising these restaurants to developers and single-unit operators in the competitive gourmet burger market, targeting customers seeking a fun, festive, family-spirited dining experience.
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Franchise Costs
6% royalty + 1% brand fund
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance dataWAHLBURGERS RESTAURANTS Franchise Analysis
The Wahlberg brothers' burger empire promised a star-powered path to fast-casual fame, but recent FDD data paints a starkly different picture of system maturity. Item 20 reveals sharp shifts in franchise counts, while termination stats hint at operational strains not immediately obvious from the branded merch and family vibe. Can a celebrity halo sustain a brand facing such contraction, or is the real story buried in the numbers? Unlock to find out.
Financial commitments hit hard for Wahlburgers: Item 7 estimates total investment at $1,530,000-$2,785,000, covering builds from 1,800-4,000 sq ft formats with full bars where licensed. Upfront franchise fee is $50,000, standard for the category, followed by 6% royalty plus 1% brand fund—aligning with gourmet burger peers but pressured by high capex in a competitive field. No Item 19 disclosure means no vetted revenue or profit benchmarks, forcing reliance on market comps where similar concepts average $1M-$1.5M AUVs; without this, estimating ROI stays speculative and risky for developers or single-unit buyers.
System health raises alarms: franchise locations dwindled to 21 from a 2023 peak of 97 total units (including 4 corporate), a brutal -88% contraction per Item 20, with just 2 terminations noted but low projected openings at 2 new units. Franchising since 2014 from Las Vegas HQ, the model targets fun, upscale burgers yet faces gourmet market saturation. For investors, this signals high execution risk—pouring $2M+ into a shrinking network lacks momentum, especially sans financial performance data; compare to stable rivals expanding 10-20% annually.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How WAHLBURGERS RESTAURANTS Compares
Key Insights
- Higher investment than 99% of Fast Casual franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
WAHLBURGERS RESTAURANTS Current | $1.5M – $2.8M | $50K | 6.0% | 21 |
| Tropical Smoothie Cafe | $276K – $771K | $35K | 6.0% | 1,650 |
| TROPICAL SMOOTHIE CAFÉ | $300K – $721K | $35K | 6.0% | 1,371 |
| FIREHOUSE SUBS RESTAURANTS (UNIT) | $405K – $1.6M | $20K | 6.0% | 1,249 |
| Zaxby's | $1.4M – $3.8M | $35K | 6.0% | 826 |
| Qdoba | $548K – $1.3M | $40K | 5.0% | 652 |
Fast Casual Average 107 franchises | $529K – $1.2M | $39K | 5.6% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 107 Fast Casual franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+8 more states
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Unlock location growth dataFranchisee Contacts
22 franchisee contacts on file from official FDD filings.
22 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a WAHLBURGERS RESTAURANTS franchise ranges from $1,530,000 to $2,785,000. This includes a franchise fee of $50,000. Ongoing royalty fees are 6.0% of gross sales.
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