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WAHLBURGERS RESTAURANTS

WAHLBURGERS RESTAURANTS

Wahlburgers franchises operate contemporary casual burger-oriented restaurants featuring high-quality gourmet hamburgers, ancillary branded merchandise such as clothing and souvenirs, and décor emphasizing the celebrity Wahlberg family connection. They offer full-service formats (3,000-4,000 sq ft with full bar, subject to licensing) and fast-casual formats (1,800-2,200 sq ft), following a proprietary system of recipes, Trade Dress, operating procedures, and training. The business model involves franchising these restaurants to developers and single-unit operators in the competitive gourmet burger market, targeting customers seeking a fun, festive, family-spirited dining experience.

21locations
$1530K–$2785K
Since 2014
Food & BeverageLas Vegas, NVWahlburgers Holding Company LLCwww.wahlburgers.comDisclaimer

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Franchise Costs

Franchise Fee
$50,000
Initial Investment
$1,530,000 – $2,785,000
Royalty Rate
6.00%
Brand Fund
1.00%

6% royalty + 1% brand fund

Financial Performance


Item 19 Financial Performance

This franchise did not provide Item 19 financial performance data.

Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.

Extracted Item 19 Section

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WAHLBURGERS RESTAURANTS Franchise Analysis

The Wahlberg brothers' burger empire promised a star-powered path to fast-casual fame, but recent FDD data paints a starkly different picture of system maturity. Item 20 reveals sharp shifts in franchise counts, while termination stats hint at operational strains not immediately obvious from the branded merch and family vibe. Can a celebrity halo sustain a brand facing such contraction, or is the real story buried in the numbers? Unlock to find out.

Financial commitments hit hard for Wahlburgers: Item 7 estimates total investment at $1,530,000-$2,785,000, covering builds from 1,800-4,000 sq ft formats with full bars where licensed. Upfront franchise fee is $50,000, standard for the category, followed by 6% royalty plus 1% brand fund—aligning with gourmet burger peers but pressured by high capex in a competitive field. No Item 19 disclosure means no vetted revenue or profit benchmarks, forcing reliance on market comps where similar concepts average $1M-$1.5M AUVs; without this, estimating ROI stays speculative and risky for developers or single-unit buyers.

System health raises alarms: franchise locations dwindled to 21 from a 2023 peak of 97 total units (including 4 corporate), a brutal -88% contraction per Item 20, with just 2 terminations noted but low projected openings at 2 new units. Franchising since 2014 from Las Vegas HQ, the model targets fun, upscale burgers yet faces gourmet market saturation. For investors, this signals high execution risk—pouring $2M+ into a shrinking network lacks momentum, especially sans financial performance data; compare to stable rivals expanding 10-20% annually.

Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How WAHLBURGERS RESTAURANTS Compares

Key Insights

  • Higher investment than 99% of Fast Casual franchises
FranchiseInvestmentFeeRoyaltyLocations
WAHLBURGERS RESTAURANTS
Current
$1.5M – $2.8M$50K6.0%21
Tropical Smoothie Cafe$276K – $771K$35K6.0%1,650
TROPICAL SMOOTHIE CAFÉ$300K – $721K$35K6.0%1,371
FIREHOUSE SUBS RESTAURANTS (UNIT)$405K – $1.6M$20K6.0%1,249
Zaxby's$1.4M – $3.8M$35K6.0%826
Qdoba$548K – $1.3M$40K5.0%652
Fast Casual Average
107 franchises
$529K – $1.2M$39K5.6%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 107 Fast Casual franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2024)

Outlets by state across the United States

Top States
1OH
3
2NV
2
3NM
1
4PA
1
5CA
1
6TN
1
7CT
1
8MA
1
9NJ
1
10MN
0
11MO
0
12NE
0
13SD
0
14AL
0
15WI
0

+8 more states

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Franchisee Contacts

22 franchisee contacts on file from official FDD filings.

22 Contacts Available

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Due Diligence


Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
2
Non-Renewals
0
Reacquired
0
Ceased Ops
84
Transfers
0
Sold to Franchisees
0
Projected New
2

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Frequently Asked Questions

The total initial investment to open a WAHLBURGERS RESTAURANTS franchise ranges from $1,530,000 to $2,785,000. This includes a franchise fee of $50,000. Ongoing royalty fees are 6.0% of gross sales.