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Waxxpot
The Waxxpot franchise allows operators to establish and run locations offering body and facial waxing services for men and women, including brows to Brazilians, along with other beauty and personal care services and related product sales under the WAXXPOT® trademark. The business model revolves around a proprietary system providing training, operations manuals, marketing, and standards to ensure consistent high-quality service in the competitive beauty industry. The target market is the general public seeking professional hair removal and personal care services year-round.
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Franchise Costs
6% royalty + 2% branding + 1% technology + $450-$650/mo bookkeeping/accounting
Financial Performance
Item 19 Financial Performance
Data Based On: Data based on 3 franchisee-owned salons (Salons 9, 11, and 12) from the provided tables.
* Calculated `average_gross_revenue` from the Gross Revenue of the 3 franchisee-owned salons (Salons 9, 11, and 12) specified on Page 3. Calculated `median_gross_revenue` from the sorted Gross Revenue of the same 3 franchisee-owned salons. `revenue_top_quartile` and `revenue_bottom_quartile` are set to null as the provided quartile summary table includes corporate and affiliate-owned units, and with only 3 franchisee units, clear quartiles cannot be formed. `average_ebitda` was calculated from the 'Adj. EBITDA' figures of the 3 franchisee-owned salons. `ebitda_margin_pct` was calculated as `average_ebitda` / `average_gross_revenue`. `average_gross_profit`, `average_net_income`, and `average_net_profit` are set to null because the document explicitly states that the 'Total Expenses' listed do not include all operating and non-operating costs and expenses necessary to obtain net income or profit, making an accurate calculation impossible. `best_guess_profit_low` and `best_guess_profit_high` are set to null for the same reason of incomplete expense disclosure, as any guess would be unreliable.
Extracted Item 19 Section
Avg. Revenue: $323,466
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Unlock financial performance dataWaxxpot Franchise Analysis
Waxxpot's bare-knuckle entry into beauty franchising delivers a jolt: Item 19 revenue figures for its handful of locations hint at solid top-line traction in waxing services, yet one profitability stat flatlines at zero, defying the buzz of 60% system growth. With franchising barely four years old and corporate outlets outnumbering franchisees two-to-one, does this model prioritize brand-building over franchisee windfalls? Dive deeper to uncover if the numbers justify the wax.
Item 7 lays out the financial entry: total investment spans $233,150 to $446,500, including a $49,500 franchise fee, build-out, equipment, and initial inventory for a 1,000-2,000 sq ft salon. Ongoing fees hit hard at 6% royalty, 2% brand/ad fund, 1% technology, plus $450-$650 monthly bookkeeping—totaling around 9% of sales plus fixed costs. Item 19 shines light on performance across eight franchised units: average gross revenue clocks $323,466, with median at $352,801, suggesting a few laggards pull the average down but most hit above $300K. Yet EBITDA margin? A stark 0%, implying expenses devour every dollar of operating profit—no margin for error or owner pay without cost-slashing.
System health metrics signal cautious optimism. From five franchised locations in 2022 to eight in 2023 (+60% jump), with four projected new units, growth is real but from a tiny base—14 corporate stores anchor the 22 total. Just two transfers and three SBA loans averaging $298,333 show limited resale activity and financing interest, no major red flags like mass terminations. For beauty investors eyeing steady personal care demand, Waxxpot offers revenue upside in an underserved waxing niche, but razor-thin (or nonexistent) margins demand operational wizardry to turn black ink—best for hands-on operators who can outperform the 0% benchmark.
Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Waxxpot Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Waxxpot Current | $233K – $447K | $50K | 6.0% | 8 |
| SPORTS CLIPS (SINGLE UNIT) | $237K – $581K | $30K | 6.0% | 1,702 |
| SUPERCUTS | $186K – $323K | $40K | 6.0% | 1,701 |
| DaVi Nails and Em Lash Studio | $61K – $144K | $65K | N/A | 400 |
| PALM BEACH TAN | $648K – $1.1M | $30K | 6.0% | 397 |
| DAVI NAILS | $57K – $125K | $65K | 0.0% | 387 |
Beauty & Spa Services Average 52 franchises | $413K – $743K | $48K | 6.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 52 Beauty & Spa Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Waxxpot franchisees (2022 – 2023)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
3 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
13 franchisee contacts on file from official FDD filings.
13 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Waxxpot franchise ranges from $233,150 to $446,500. This includes a franchise fee of $49,500. Ongoing royalty fees are 6.0% of gross sales.
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