WETZEL'S PRETZELS
Wetzel’s Pretzels franchises bakeries, concession trucks/trailers, and remote mobile units specializing in hand-rolled, fresh-baked soft pretzels, along with hot dogs and beverages. The business operates in high-traffic locations like shopping malls, power centers, strip centers, and streetside spots, relying on foot and vehicular traffic generated by anchor retailers and other businesses. Target customers are shoppers, pedestrians, and quick-service snack seekers in busy retail environments.
Franchise Costs
7% royalty + 1% ad fund + $300/mo technology fee
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
How WETZEL'S PRETZELS Compares
Key Insights
- Lower investment than 84% of Fast Food franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
WETZEL'S PRETZELS Current | $183K – $712K | $40K | 7.0% | 389 |
| MCDONALD'S | $1.5M – $2.6M | $45K | N/A | 12,772 |
| AFC | $45K – $151K | $6K | 9.5% | 3,572 |
| SONIC DRIVE-IN | $1.7M – $3.1M | $15K | 5.0% | 3,441 |
| JIMMY JOHN'S | $366K – $728K | $35K | 6.0% | 2,647 |
| ARBY'S | $645K – $2.5M | $38K | 4.0% | 2,316 |
Fast Food Average 126 franchises | $594K – $1.5M | $35K | 6.1% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 126 Fast Food franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+15 more states
SBA Loan History
Historical SBA 7(a) loan data for WETZEL'S PRETZELS franchisees (2010 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
416 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
416 Contacts Available
Unlock all WETZEL'S PRETZELS franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Primarily misrepresentation, fraud, and state franchise law violations by franchisees; breach of contract, termination, post-termination obligations, and unpaid royalties/fees disputes.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a WETZEL'S PRETZELS franchise ranges from $183,000 to $712,450. This includes a franchise fee of $40,000. Ongoing royalty fees are 7.0% of gross sales.
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