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WILD BIRDS UNLIMITED
Wild Birds Unlimited franchises retail stores that sell bird feeders, bird seed, and nature-related gifts, providing customers with advice, top-quality products, and a pleasant shopping experience to enhance their enjoyment of wild birds and nature. The business model involves operating under the WILD BIRDS UNLIMITED system with standardized products, layout, and decor, targeting backyard bird feeding hobbyists, bird watchers, and purchasers of nature-themed gifts. Stores typically range from 1,200 to 1,700 square feet and compete in a mature market with garden stores and similar retailers.
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Franchise Costs
4% royalty + 1% ad fund + $350/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: Financial performance data is compiled from U.S. Franchisees' monthly sales reports and annual financial statements ('P&L Statements'). The data is with respect to franchised stores, which range in age from 1 to over 45 years of operation and represent a variety of geographic and demographic circumstances.
Extracted Item 19 Section
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Unlock financial performance dataHow WILD BIRDS UNLIMITED Compares
Key Insights
- Top 10 largest franchise system in Specialty Retail
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
WILD BIRDS UNLIMITED Current | $232K – $376K | $40K | 4.0% | 344 |
| CORNWELL | $80K – $324K | N/A | N/A | 793 |
| MERLE NORMAN COSMETICS | $48K – $263K | N/A | N/A | 757 |
| BATTERIES PLUS | $285K – $537K | $50K | 5.0% | 601 |
| PET SUPPLIES PLUS | $537K – $2.0M | $50K | 3.0% | 502 |
| MUSIC-GO-ROUND | $346K – $460K | $25K | 5.0% | 309 |
Specialty Retail Average 47 franchises | $287K – $705K | $39K | 5.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 47 Specialty Retail franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+29 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for WILD BIRDS UNLIMITED franchisees (2010 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
91 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
323 franchisee contacts on file from official FDD filings.
323 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a WILD BIRDS UNLIMITED franchise ranges from $231,635 to $376,392. This includes a franchise fee of $40,000. Ongoing royalty fees are 4.0% of gross sales.
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