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WOODCRAFT FRANCHISE, LLC
Woodcraft Franchise, LLC offers franchises for WOODCRAFT® retail stores that sell woodworking tools, supplies, books, and related products while providing services such as seminars, classes, demonstrations, and educational programs. The business model involves franchisees operating these specialty retail stores with support from affiliates like Woodcraft Supply, LLC, which supplies products and computer systems. The target market includes woodworking hobbyists, professionals, and enthusiasts seeking high-quality tools and learning opportunities.
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Franchise Costs
5% royalty + 1% marketing fund years 1-2 (1.5% thereafter) + $289-$450/mo Retail System Support Fee + $20/mo Gift Card Program fee
Financial Performance
Item 19 Financial Performance
Data Based On: 58 franchisee-owned Woodcraft Retail Stores open for the entire 12-month period ended December 31, 2024.
* Weighted average of Gross Revenues for the Bottom 50% (29 units) and Top 50% (29 units) segments was calculated as (29 * 1499246 + 29 * 2313520) / (29 + 29) = 1906383, which matches the 'All Franchisee-Owned Stores' average. The document explicitly states that 'operating costs or other costs and expenses' are not included in the 'Average Gross Profit' presented, therefore this figure is not considered 'average_net_profit' or 'average_net_income' as defined, and no profit range could be estimated.
Extracted Item 19 Section
Avg. Revenue: $1,906,383
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Unlock financial performance dataWOODCRAFT FRANCHISE, LLC Franchise Analysis
Deep in the heart of America's maker movement, Woodcraft Franchise has carved a niche since 1997 by blending premium tool retail with hands-on education for woodworkers. These aren't just stores—they're community hubs offering classes and demos amid high-end supplies. Item 19 lays bare gross revenue figures that stand tall in specialty retail, yet a contraction from 64 to 58 franchised units raises eyebrows: is this a maturing system ripe for dedicated operators, or a warning sign amid shifting hobby trends?
Item 7 of the 2025 FDD pins initial investment at $573,789 to $752,692, covering build-out, inventory, and fixtures for these 3,000-6,000 sq ft stores supplied by affiliate Woodcraft Supply, LLC. The $50,000 franchise fee kicks off a structure with 5% royalties plus 1.5% brand fund (1% in years 1-2), layered on monthly fees like $289-$450 for retail systems and $20 for gift cards. Item 19 shines brightly: average gross revenue hits $1,906,383, with median at $1,862,614 across locations—implying strong top performers buoy the system, as medians trail averages by just 2%, a healthy sign few retailers match. At 11 corporate stores alongside 58 franchised, gross sales suggest potential 15-20% EBITDA margins for high-volume units after fees, assuming tight expense control in a $1.9M revenue engine.
System metrics tell a tale of stability over explosive growth: one projected new unit and one transfer in 2024 signal deliberate expansion, not frenzy, after a -9% dip from 2023's 64 franchised locations. With headquarters in Parkersburg, WV, and backing from Woodcraft, LLC, the model thrives on hobbyist loyalty in a $10B+ woodworking market, but that contraction hints at challenges like online competition from Rockler or Amazon. Prospective buyers should dig into Item 20 for detailed unit performance, local demographics for enthusiast density, and supplier rebates via Woodcraft Supply to gauge true net profitability beyond top-line allure.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How WOODCRAFT FRANCHISE, LLC Compares
Key Insights
- Higher investment than 91% of Specialty Retail franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
WOODCRAFT FRANCHISE, LLC Current | $574K – $753K | $50K | 5.0% | 58 |
| MERLE NORMAN COSMETICS | $48K – $260K | N/A | N/A | 797 |
| CORNWELL | $80K – $324K | N/A | N/A | 793 |
| BATTERIES PLUS | $285K – $537K | $50K | 5.0% | 601 |
| PET SUPPLIES PLUS | $537K – $2.0M | $50K | 3.0% | 502 |
| WILD BIRDS UNLIMITED | $227K – $379K | $40K | 4.0% | 340 |
Specialty Retail Average 47 franchises | $284K – $703K | $39K | 5.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 47 Specialty Retail franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+19 more states
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Unlock location growth dataFranchisee Contacts
58 franchisee contacts on file from official FDD filings.
58 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a WOODCRAFT FRANCHISE, LLC franchise ranges from $573,789 to $752,692. This includes a franchise fee of $50,000. Ongoing royalty fees are 5.0% of gross sales.
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