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ALLOY PERSONAL TRAINING
Alloy Personal Training franchises provide personal training in a group setting delivered by certified instructors under the Alloy name, offering individualized training programs conducted in small groups of up to 6 clients using cutting-edge technology for assessments, customized workouts, progress tracking, and an app for management. Facilities operate in 1,500-2,000 sq ft spaces, typically in strip centers or free-standing locations, and may sell fitness apparel, nutritional products, and related items. The target market is the general public, primarily adults aged 40 and older, competing in the physical fitness industry including gyms and studios.
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Franchise Costs
7% royalty + 2% ad fund + $286/mo technology fee + $275/mo bookkeeping service + $210/mo Redex Camera/Security System
Financial Performance
Item 19 Financial Performance
Data Based On: Data is based on 72 Franchisee Facilities and 1 Affiliate Operating Facility open for the entire 2025 Measurement Period (January 2025-December 2025).
* Weighted average gross revenue calculated from the average revenue and number of locations for each of the four quartiles. (18 * $554,978 + 18 * $428,009 + 18 * $352,011 + 19 * $252,824) / 73 total locations = $394,981.10. Median gross revenue is approximated by the median of the third quartile ($353,306), as the overall median (37th location out of 73) falls within this segment. Revenue top quartile is the average of the first quartile. Revenue bottom quartile is the average of the fourth quartile.
Extracted Item 19 Section
Avg. Revenue: $394,981
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Unlock financial performance dataHow ALLOY PERSONAL TRAINING Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
ALLOY PERSONAL TRAINING Current | $272K – $534K | $60K | 7.0% | 128 |
| Planet Fitness | $1.5M – $5.2M | $20K | 7.0% | 2,298 |
| ANYTIME FITNESS | $539K – $905K | $43K | N/A | 2,271 |
| HOTWORX | $289K – $830K | $20K | N/A | 797 |
| F45 Training | $362K – $858K | $60K | 7.0% | 706 |
| Pure Barre | $314K – $629K | $60K | 7.0% | 617 |
Fitness Studios Average 56 franchises | $423K – $1.0M | $48K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 56 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+16 more states
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Unlock location growth dataFranchisee Contacts
160 franchisee contacts on file from official FDD filings.
160 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a ALLOY PERSONAL TRAINING franchise ranges from $272,357 to $534,417. This includes a franchise fee of $60,000. Ongoing royalty fees are 7.0% of gross sales.
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