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Pure Barre
Pure Barre franchises allow owners to operate fitness studios offering proprietary barre classes and other specialized low-impact exercise programs that combine elements of Pilates, weights, and ballet to strengthen and sculpt the body without adding bulk. The business model involves franchisees paying initial fees and ongoing royalties to access the Pure Barre system, including training, equipment specifications, operational standards, and marketing support. The target market primarily consists of fitness enthusiasts, particularly women seeking effective, safe group workout classes in a boutique studio environment.
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Franchise Costs
7% royalty + 2% ad fund + $304/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: Data is based on 603 Qualified Studios operating for the entire Measurement Period (January 1, 2025, to December 31, 2025). Qualified Studios are franchisee-owned and do not include Non-Traditional Sites.
* Calculated weighted average revenue: (150 units × $624,718 + 151 units × $419,766 + 151 units × $316,694 + 151 units × $215,395) / 603 total units = $393,760.87. This value is consistent with the 'Total Average' of $393,761 provided in the document for Gross Revenue.
Extracted Item 19 Section
Avg. Revenue: $393,761
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Unlock financial performance dataHow Pure Barre Compares
Key Insights
- Top 10 largest franchise system in Fitness Studios
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Pure Barre Current | $455K – $736K | $60K | 7.0% | 617 |
| Planet Fitness | $1.3M – $5.4M | $40K | 7.0% | 2,432 |
| ANYTIME FITNESS | $539K – $905K | $43K | N/A | 2,271 |
| HOTWORX | $289K – $830K | $20K | N/A | 797 |
| F45 Training | $362K – $858K | $60K | 7.0% | 706 |
| Crunch | $2.1M – $5.4M | $35K | 5.0% | 481 |
Fitness Studios Average 58 franchises | $447K – $1.1M | $49K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 58 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+34 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Pure Barre franchisees (2013 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
196 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
611 franchisee contacts on file from official FDD filings.
611 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Primarily disputes related to alleged violations of franchise disclosure laws, breach of contract, fraudulent inducement, and unfair trade practices. Several cases involve claims of misrepresentations and omissions in Franchise Disclosure Documents, and some relate to the sale or transfer of franchise systems.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Pure Barre franchise ranges from $455,299 to $736,465. This includes a franchise fee of $60,000. Ongoing royalty fees are 7.0% of gross sales.
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