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We extract fees, Item 19 financials, franchisee contacts, SBA default rates, litigation, and outlet data from every FDD — so you can compare brands in minutes, not months. Used by multi-unit operators, consultants, and franchise development teams.

Planet Fitness

Planet Fitness

Planet Fitness franchises operate fitness training facilities offering exercise machines, free weights, fitness training services, related services, amenities, and ancillary goods in a low-pressure, judgement-free environment. The franchisor offers franchises for new locations and conversions of existing fitness facilities, following a proprietary system including marks, designs, equipment, and operating standards. They target health-conscious consumers in a competitive fitness market.

2,432locations
$1283K–$5386K
Since 2003
Health & FitnessHampton, NHPlanet Fitness, Inc.www.planetfitness.comDisclaimer

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Franchise Costs

Franchise Fee
$40,000
Initial Investment
$1,282,500 – $5,386,000
Royalty Rate
7.00%
Brand Fund
2.00%

7% royalty + 2% national advertising fund + monthly membership fees

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$1,946,195.58
Median Gross Revenue
$1,923,181.31
Top Quartile Revenue
$2,705,811
Bottom Quartile Revenue
$1,260,539

Data Based On: Information for 2,291 franchised clubs in the United States, including Puerto Rico, that were open and operating for the entire 12-month period ended December 31, 2025.

* Average gross revenue and median gross revenue were calculated as weighted averages using the '2025 EFT Revenue for Franchised Clubs Only' table on page 1. The total of 2,291 franchised clubs were segmented into three groups: Bottom Third (764 clubs), Middle Third (764 clubs), and Upper Third (763 clubs). Weighted Average Gross Revenue: (1,260,539 * 764 + 1,873,231 * 764 + 2,705,811 * 763) / 2291 = $1,946,195.58. Weighted Average Median Gross Revenue: (1,311,575 * 764 + 1,863,300 * 764 + 2,595,549 * 763) / 2291 = $1,923,181.31. Revenue top quartile is the 'Average Annual EFT Revenue' for the Upper Third ($2,705,811). Revenue bottom quartile is the 'Average Annual EFT Revenue' for the Bottom Third ($1,260,539). Profit estimates (best_guess_profit_low and best_guess_profit_high) were derived by applying the range of corporate EBITDA % of Net Revenue (21% to 42% from page 4, '2025 Revenue and Operations Statement - Corporate-Owned Clubs') to the calculated weighted average gross revenue for franchised clubs. This is an approximation as franchised 'Annual EFT Revenue' has a narrower definition than corporate 'Net Revenue'. Best Guess Profit Low: $1,946,195.58 * 0.21 = $408,701.07. Best Guess Profit High: $1,946,195.58 * 0.42 = $817,402.14.

Extracted Item 19 Section

Avg. Revenue: $1,946,196

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How Planet Fitness Compares

Key Insights

  • Higher investment than 98% of Fitness Studios franchises
  • #1 largest franchise system in Fitness Studios
  • One of the lowest SBA loan default rates in Fitness Studios
FranchiseInvestmentFeeRoyaltyLocations
Planet Fitness
Current
$1.3M – $5.4M$40K7.0%2,432
ANYTIME FITNESS$539K – $905K$43KN/A2,271
HOTWORX$289K – $830K$20KN/A797
F45 Training$362K – $858K$60K7.0%706
Pure Barre$314K – $629K$60K7.0%617
Snap Fitness Club$555K – $828K$40KN/A460
Fitness Studios Average
56 franchises
$418K – $1.0M$48K6.9%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 56 Fitness Studios franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2025)

Outlets by state across the United States

Top States
1CA
225
2TX
221
3PA
119
4OH
117
5NY
110
6IL
107
7FL
105
8MI
98
9MA
88
10NC
76
11GA
75
12NJ
71
13IN
67
14VA
67
15TN
60

+37 more states

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SBA Loan History


Historical SBA 7(a) loan data for Planet Fitness franchisees (20102022)

Total Loans
135
Average Loan
$1,052,167
Total Volume
$142.0M
Default Rate
0.0%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

135 SBA loans on record

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Franchisee Contacts

2,181 franchisee contacts on file from official FDD filings.

2,181 Contacts Available

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Due Diligence


Litigation (Item 3)

Franchisee Cases3

The franchisee-related litigation includes disputes over contract breaches and termination of area development agreements, as well as a former CFO's claims of fraud and misrepresentation regarding ownership interests.

Bankruptcy (Item 4)

Bankruptcy HistoryYes

Darrell Chichester Jr., Vice President, Senior Associate General Counsel of Pla-Fit Franchise, filed a personal bankruptcy petition under Chapter 7 on March 2, 2018.

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
7
Non-Renewals
0
Reacquired
0
Ceased Ops
0
Transfers
71
Sold to Franchisees
8
Projected New
53

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Frequently Asked Questions

The total initial investment to open a Planet Fitness franchise ranges from $1,282,500 to $5,386,000. This includes a franchise fee of $40,000. Ongoing royalty fees are 7.0% of gross sales.