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Planet Fitness
Planet Fitness franchises operate fitness training facilities offering exercise machines, free weights, fitness training services, related services, amenities, and ancillary goods in a low-pressure, judgement-free environment. The franchisor offers franchises for new locations and conversions of existing fitness facilities, following a proprietary system including marks, designs, equipment, and operating standards. They target health-conscious consumers in a competitive fitness market.
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Franchise Costs
7% royalty + 2% national advertising fund + monthly membership fees
Financial Performance
Item 19 Financial Performance
Data Based On: Information for 2,291 franchised clubs in the United States, including Puerto Rico, that were open and operating for the entire 12-month period ended December 31, 2025.
* Average gross revenue and median gross revenue were calculated as weighted averages using the '2025 EFT Revenue for Franchised Clubs Only' table on page 1. The total of 2,291 franchised clubs were segmented into three groups: Bottom Third (764 clubs), Middle Third (764 clubs), and Upper Third (763 clubs). Weighted Average Gross Revenue: (1,260,539 * 764 + 1,873,231 * 764 + 2,705,811 * 763) / 2291 = $1,946,195.58. Weighted Average Median Gross Revenue: (1,311,575 * 764 + 1,863,300 * 764 + 2,595,549 * 763) / 2291 = $1,923,181.31. Revenue top quartile is the 'Average Annual EFT Revenue' for the Upper Third ($2,705,811). Revenue bottom quartile is the 'Average Annual EFT Revenue' for the Bottom Third ($1,260,539). Profit estimates (best_guess_profit_low and best_guess_profit_high) were derived by applying the range of corporate EBITDA % of Net Revenue (21% to 42% from page 4, '2025 Revenue and Operations Statement - Corporate-Owned Clubs') to the calculated weighted average gross revenue for franchised clubs. This is an approximation as franchised 'Annual EFT Revenue' has a narrower definition than corporate 'Net Revenue'. Best Guess Profit Low: $1,946,195.58 * 0.21 = $408,701.07. Best Guess Profit High: $1,946,195.58 * 0.42 = $817,402.14.
Extracted Item 19 Section
Avg. Revenue: $1,946,196
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Unlock financial performance dataHow Planet Fitness Compares
Key Insights
- Higher investment than 98% of Fitness Studios franchises
- #1 largest franchise system in Fitness Studios
- One of the lowest SBA loan default rates in Fitness Studios
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Planet Fitness Current | $1.3M – $5.4M | $40K | 7.0% | 2,432 |
| ANYTIME FITNESS | $539K – $905K | $43K | N/A | 2,271 |
| HOTWORX | $289K – $830K | $20K | N/A | 797 |
| F45 Training | $362K – $858K | $60K | 7.0% | 706 |
| Pure Barre | $314K – $629K | $60K | 7.0% | 617 |
| Snap Fitness Club | $555K – $828K | $40K | N/A | 460 |
Fitness Studios Average 56 franchises | $418K – $1.0M | $48K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 56 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
+37 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Planet Fitness franchisees (2010 – 2022)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
135 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
2,181 franchisee contacts on file from official FDD filings.
2,181 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
The franchisee-related litigation includes disputes over contract breaches and termination of area development agreements, as well as a former CFO's claims of fraud and misrepresentation regarding ownership interests.
Bankruptcy (Item 4)
Darrell Chichester Jr., Vice President, Senior Associate General Counsel of Pla-Fit Franchise, filed a personal bankruptcy petition under Chapter 7 on March 2, 2018.
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Planet Fitness franchise ranges from $1,282,500 to $5,386,000. This includes a franchise fee of $40,000. Ongoing royalty fees are 7.0% of gross sales.
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