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AUGMENT
Augment Inc. franchises studios offering a variety of wellness services, including ice baths, saunas, hot tubs, cryotherapy, compression therapy, red light therapy, oxygen bars, and bariatric chambers, using the company's proprietary system, methods, and trademarks. The business model grants franchisees protected territorial rights to operate a single studio per territory, with total initial investments ranging from $366,500 to $957,000 for standard franchises. It targets customers in the developing wellness market seeking recovery and health services, competing with national chains, regional players, and local health, fitness, and wellness businesses.
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Franchise Costs
7% royalty (greater of 7% gross sales or $2,495/mo) + 2% ad fund (not currently charged) + $395/mo technology fee
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance dataAUGMENT Franchise Analysis
The wellness boom has birthed aggressive newcomers like AUGMENT, touting ice baths, cryotherapy, and red light therapy in branded studios. But this 2023-launched franchisor's 2024 FDD skips Item 19 earnings disclosure entirely, a red flag for a system with just one corporate location. With protected territories and big expansion ambitions, does the lack of revenue transparency mask risks or smart caution in a nascent brand?
Item 7 lays out steep startup costs: $366,500-$957,000 total investment for a standard studio, covering buildout, equipment, and initial inventory in the $200K-$500K range alone. Franchise fee hits $39,000 upfront, followed by 7% royalty on gross sales or a $2,495 monthly minimum—whichever is greater—plus a $395 monthly technology fee and 2% brand fund (currently not charged). No Item 19 means zero validated AUVs or profit figures; investors must rely on unverified seller claims amid competition from established fitness and recovery chains. System health per Items 20/21 shows minimal footprint: one company-owned unit, no multi-unit transfers or terminations disclosed yet, but 11 projected openings signal franchisor confidence—or overreach—in a market favoring recovery services post-pandemic.
For risk-tolerant investors eyeing wellness growth, AUGMENT offers territorial exclusivity and trendy modalities, but the seven-figure ceiling demands scrutiny. Absent earnings data, breakeven likely hinges on $400K+ annual sales to cover the royalty floor alone, assuming tight ops in 2,000-4,000 sq ft spaces. With franchising barely a year old, monitor early franchisee performance closely; this high-barrier entry suits experienced operators betting on the $5B+ recovery sector, not beginners chasing quick flips.
Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How AUGMENT Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
AUGMENT Current | N/A | $39K | 7.0% | 0 |
| MASSAGE ENVY | $719K – $1.1M | $45K | 6.0% | 1,009 |
| The Dripbar (Unit) | $147K – $415K | $55K | 7.0% | 106 |
| MEDI-WEIGHTLOSS BUSINESS | $207K – $435K | $45K | 10.0% | 88 |
| MASSAGELUXE | $570K – $800K | $43K | 6.0% | 86 |
| beem Light Sauna | $393K – $718K | $65K | 8.0% | 38 |
Wellness Services Average 13 franchises | $392K – $699K | $53K | 7.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 13 Wellness Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
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Unlock location growth dataFranchisee Contacts
6 franchisee contacts on file from official FDD filings.
6 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
Whether AUGMENT is a good franchise investment depends on your personal goals, available capital, and local market conditions. We recommend reviewing the full FDD, speaking with existing franchisees listed in Item 20, and consulting with a franchise attorney before making a decision.
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