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AUNTIE ANNE'S
Auntie Anne’s franchises retail shops, including traditional full shops, concession stands in farmers’ markets or food trucks, and co-branded locations with Cinnabon or Jamba, that specialize in fresh-baked soft pretzels, lemonade, and related foods and beverages. The business model revolves around licensing the Auntie Anne’s brand, recipes, and operational support to franchisees who operate in high-traffic locations such as malls, airports, and events. It targets consumers seeking quick, indulgent snacks and beverages on-the-go.
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Franchise Costs
7% royalty + 2% ad fund + $350-$800/mo POS, support, loyalty, online, and LMS fees
Financial Performance
Item 19 Financial Performance
Data Based On: Data from 689 franchised units across Enclosed Mall, Outlet Center, Airport, and Cinnabon Co-Branded franchise types for Fiscal Year 2024.
* The document provides financial performance data for four distinct franchise types: Enclosed Mall, Outlet Center, Airport, and Cinnabon Co-Branded Franchises for Fiscal Year 2024. To derive overall metrics, weighted averages were calculated for Average Net Sales, Median Net Sales, Revenue Top Quartile, and Revenue Bottom Quartile, using the total number of represented shops in each category as weights. - Enclosed Mall Franchises: 498 units, Average Net Sales $762,534, Median Net Sales $712,668, Top Quartile Average Net Sales $1,211,625, Bottom Quartile Average Net Sales $379,019. - Outlet Center Franchises: 95 units, Average Net Sales $922,671, Median Net Sales $892,254, Top Quartile Average Net Sales $1,376,851, Bottom Quartile Average Net Sales $547,821. - Airport Franchises: 36 units, Average Net Sales $1,816,883, Median Net Sales $1,769,075, Top Quartile Average Net Sales $3,004,682, Bottom Quartile Average Net Sales $723,122. - Cinnabon Co-Branded Franchises: 60 units, Average Net Sales $1,200,635, Median Net Sales $1,168,931, Top Quartile Average Net Sales $1,900,757, Bottom Quartile Average Net Sales $574,017. Total units across all categories = 498 + 95 + 36 + 60 = 689. Calculated Weighted Average Gross Revenue: (498 × $762,534 + 95 × $922,671 + 36 × $1,816,883 + 60 × $1,200,635) / 689 = $877,854.23. Calculated Weighted Median Gross Revenue: (498 × $712,668 + 95 × $892,254 + 36 × $1,769,075 + 60 × $1,168,931) / 689 = $832,359.00. Calculated Weighted Revenue Top Quartile: (498 × $1,211,625 + 95 × $1,376,851 + 36 × $3,004,682 + 60 × $1,900,757) / 689 = $1,388,104.60. Calculated Weighted Revenue Bottom Quartile: (498 × $379,019 + 95 × $547,821 + 36 × $723,122 + 60 × $574,017) / 689 = $437,253.80. No information regarding net income, net profit, EBITDA, or detailed expenses was provided in the document.
Extracted Item 19 Section
Avg. Revenue: $877,854
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Unlock financial performance dataAUNTIE ANNE'S Franchise Analysis
In the crowded quick-service snack space, Auntie Anne's stands out with its mall-and-airport dominance, but recent FDD data raises questions about momentum. Item 19 finally pulls back the curtain on revenue performance, while SBA loan records hint at franchisee financing realities that could sway your decision. Is this pretzel powerhouse expanding fast enough to justify the operational demands, or are subtle signals pointing elsewhere?
Item 7 outlines initial investment starting with a $35,500 franchise fee, plus ongoing 7% royalties, 2% ad fund contributions, and $350-$800 monthly fees for POS, support, loyalty programs, online tools, and LMS. Item 19 discloses strong financials: average gross revenue of $877,854 and median of $832,359 across units, signaling healthy top-line performance in high-traffic spots like malls and events. With 1,193 locations, system health shows moderate growth from 1,156 (2023) to 1,182 (2024) at +2%, backed by 91 projected new units, but 41 terminations and 8 non-renewals suggest some churn amid 52 transfers—typical for food retail yet worth monitoring against category norms where faster expansion often correlates with lower attrition.
SBA data reinforces stability: 95 loans averaging $303,041 with an impressively low 2.1% default rate, far below many F&B peers facing 10%+ rates, indicating franchisees can sustain debt service on these cash-flow positive units. Co-branding with Cinnabon or Jamba adds upside for multi-concept operators, but modest growth tempers aggressive expansion hype. For a specialty food play, these metrics position Auntie Anne's as a reliable earner in on-the-go snacking—ideal if you target proven revenue over hyper-scaling, but scrutinize location availability and those ancillary fees eating into margins.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How AUNTIE ANNE'S Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
AUNTIE ANNE'S Current | N/A | $36K | 7.0% | 1,193 |
| EDIBLE ARRANGEMENTS | $214K – $587K | $30K | 5.0% | 680 |
| HONEYBAKED HAM AND THE HONEYBAKED HAM AND CAFE CO. | $514K – $830K | $20K | 6.0% | 212 |
| CANTEEN | $9K – $44K | $3K | 5.3% | 100 |
| The Spice & Tea Exchange | $299K – $532K | $39K | 7.0% | 93 |
| GRAZE CRAZE | $167K – $326K | $50K | 6.0% | 89 |
Specialty Food Average 15 franchises | $229K – $480K | $28K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 15 Specialty Food franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+35 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for AUNTIE ANNE'S franchisees (2011 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
95 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
1,187 franchisee contacts on file from official FDD filings.
1,187 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
AUNTIE ANNE'S does disclose financial performance data (Item 19) in their 2025 FDD, including average and median gross revenue figures. Get full access to see the exact revenue numbers and detailed financial breakdown.
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