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Baja Smoothies
Baja Smoothies Franchise, LLC offers franchises for operating mobile Baja Smoothies businesses that sell fresh-fruit smoothies using proprietary mixes, carts, trailers, and equipment supplied by affiliate Baja Smoothies, Inc. Franchisees can purchase 2-cart or 4-cart packages and operate in protected territories, primarily from home bases while serving events like air shows, sporting events, fundraisers, fairs, and parties. The business model revolves around franchising this mobile, event-based smoothie concept, targeting the general public in competitive markets for frozen drinks and refreshments.
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Franchise Costs
No percentage-based royalty or ad fund. Key ongoing fees: $2,995 annual fee + $750 annual brand fund (2-Cart Franchise); $3,995 annual fee for 4-Cart.
Financial Performance
Item 19 Financial Performance
Data Based On: One Qualifying Outlet opened in May 2025 and operated during a single, two-day art festival event in Minneapolis, Minnesota.
Extracted Item 19 Section
Avg. Revenue: $13,954
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Unlock financial performance dataBaja Smoothies Franchise Analysis
Picture vibrant carts dishing out fresh-fruit smoothies at air shows and fairs, a nimble alternative to brick-and-mortar shops in the booming mobile food scene. Baja Smoothies burst onto the franchising stage recently, with Item 19 offering a glimpse into early revenue performance from its single disclosed unit. But does this event-driven model's low overhead and protected territories deliver the returns to offset a hefty upfront commitment? Unlock the data to find out if it's primed for takeoff or still finding its footing.
The financial entry point demands serious capital: Item 7 estimates total investment at $159,680-$201,500 for 2-cart or 4-cart packages, including the $29,900 franchise fee, equipment from affiliates, and initial inventory. Ongoing costs stay refreshingly simple—no percentage royalties or ad fund contributions, just flat annual fees of $2,995 plus $750 brand fund for 2-carts, or $3,995 for 4-carts. Item 19 reveals stark reality from one unit: average and median gross revenues both at $13,954, likely reflecting part-time event operations from a home base rather than full-scale volume. At this level, covering costs and netting profit hinges on low expenses and multi-cart efficiency, but breakeven math looks tight without scaling events.
System maturity raises flags—franchising since 2023 with only 1 location and 1 projected new unit, signaling embryonic growth amid competitive frozen drink markets. No terminations or transfers noted yet, but the single-unit sample limits reliability of financials; Item 19's disclosure is a plus for transparency, though extrapolating to multi-cart ops requires caution. For risk-tolerant operators eyeing mobile flexibility over high-volume retail, the no-royalty structure shines, but validate event demand in your territory and scrutinize affiliates' supply costs before committing six figures to this unproven fleet.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Baja Smoothies Compares
Key Insights
- One of the lowest investment costs in Food Truck (ranked #3 of 7)
- Top 10 largest franchise system in Food Truck
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Baja Smoothies Current | $160K – $202K | $30K | N/A | 1 |
| TRAVELIN' TOM'S COFFEE | $202K – $255K | $15K | N/A | 258 |
| DONUTNV | $190K – $273K | $60K | N/A | 142 |
| Frios | $72K – $91K | $38K | N/A | 108 |
| Cousins Maine Lobster | $194K – $651K | $40K | 8.0% | 65 |
| Wild Bill's | $156K – $215K | $40K | 0.0% | 14 |
Food Truck Average 7 franchises | $227K – $393K | $39K | 7.5% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 7 Food Truck franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataFranchisee Contacts
1 franchisee contacts on file from official FDD filings.
1 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Baja Smoothies franchise ranges from $159,680 to $201,500. This includes a franchise fee of $29,900.
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