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BODYROK
BODYROK franchises allow owners to operate retail fitness outlets offering high-intensity Pilates workouts, related fitness programs, services, clothing, accessories, and merchandise using proprietary techniques, equipment, and formats. The franchisor provides licenses for single outlets or area developments, targeting fitness enthusiasts within local proximity to the studios. The business competes in the competitive fitness industry against other Pilates studios, gyms, and franchise systems.
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Franchise Costs
5% royalty + 1% marketing fund + $1,310-$2,620/mo equipment/technology fee (10-20 machines) + $300/mo POS fee
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance dataBODYROK Franchise Analysis
In the ultra-competitive boutique fitness arena, BODYROK's signature high-intensity Pilates workouts have fueled a rapid expansion story that catches eyes. Recent FDDs highlight surging location counts and ambitious projections, while SBA financing trends add another layer of intrigue. Yet without Item 19's revenue insights, one burning question lingers: does this momentum guarantee solid cash flow for newcomers?
Item 7 lays out the financial entry: total investment from $228,750 to $869,000, driven by buildout, equipment, and leases for these 2,000 sq ft studios. Upfront, expect the $40,000 franchise fee from Item 5, followed by 5% royalty on gross sales, 1% brand fund, plus hefty ongoing $1,310-$2,620 monthly for 10-20 machines and $300 POS tech fee. No Item 19 disclosure means zero official revenue or EBITDA figures—critical in fitness where top Pilates spots might hit $500K+ sales but many scrape by on thin margins amid high churn and staffing costs. This opacity forces reliance on anecdotes or proxies like the five SBA loans averaging $320,780, hinting lenders see viability but not blockbuster potential.
System metrics from Items 20-21 reveal health: franchise locations jumped 29% from 14 (2022) to 18 (2023), backed by 12 corporate units and 14 projected openings, signaling franchisor confidence since 2015. Low SBA volume suggests limited scale or selective financing, not widespread adoption. For a $300K+ play in local fitness markets battling Orangetheory or Club Pilates, BODYROK's proprietary techniques differentiate, but absent earnings data amplifies risks—expect 18-24 month breakeven if sales align with category averages around $400K-$600K. Investors must probe FDD Item 19 absence and validate growth sustainability.
Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How BODYROK Compares
Key Insights
- Higher than average SBA loan default rate in Fitness Studios
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
BODYROK Current | $229K – $869K | $40K | 5.0% | 18 |
| Planet Fitness | $1.5M – $5.2M | $20K | 7.0% | 2,298 |
| ANYTIME FITNESS | $539K – $905K | $43K | N/A | 2,271 |
| HOTWORX | $289K – $830K | $20K | N/A | 797 |
| F45 Training | $362K – $858K | $60K | 7.0% | 706 |
| Pure Barre | $314K – $629K | $60K | 7.0% | 617 |
Fitness Studios Average 56 franchises | $424K – $1.0M | $48K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 56 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for BODYROK franchisees (2016 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
5 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
29 franchisee contacts on file from official FDD filings.
29 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a BODYROK franchise ranges from $228,750 to $869,000. This includes a franchise fee of $40,000. Ongoing royalty fees are 5.0% of gross sales.
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