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BRUEGGER'S
Bruegger’s Bagels franchises operate retail bagel bakeries specializing in fresh bakery bagels, baked goods, coffee, cream cheese, sandwiches, soups, salads, and other food and beverage items offered for carry-out and on-premises consumption. The business focuses on breakfast and lunch segments using a proprietary system for dough production, recipes, and operations. They target the general public seeking quick-service meals in a distinctive bagel-centric format.
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Franchise Costs
5% royalty + 3.5% marketing contribution + $300-$1,100/mo system support fees
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance dataBRUEGGER'S Franchise Analysis
What turns a fresh-baked bagel into a franchise opportunity worth kneading? Bruegger's Bagels, with its proprietary dough system and breakfast-lunch focus, has baked up a distinctive spot in fast casual since 1993. The 2025 FDD lays out crisp costs and fees, while Item 19's absence hides earnings insights—but SBA loan records and a recent dip in franchise units whisper untold stories. Can this JAB-backed brand rise above the competition?
Item 7 details a hefty entry: $693,800 to $1,227,150 initial investment, kicked off by a $35,000 franchise fee. Ongoing bites include 5% royalties, 3.5% brand/ad fund, and $300-$1,100 monthly system support fees. No Item 19 means no official revenue or profit figures, forcing buyers to scrutinize alternatives like the 10 SBA loans averaging $364,580 each—these suggest financing viability but hint at capital intensity for buildouts in high-traffic spots. With headquarters in Denver and a website at www.brueggers.com, the model targets carry-out and dine-in crowds craving bagels, sandwiches, soups, and coffee.
System metrics raise eyebrows: 48 franchised locations versus 130 corporate-owned, totaling near 180, but franchise count slipped from 49 in 2023 to 48 in 2024—a 2% contraction. Just 1 termination and 1 transfer signal stability, unlike the single litigation over a post-term operation breach. Heavy corporate dominance offers robust support via parent JAB Holding Company, yet the shrink prompts caution on expansion momentum. Buyers eyeing this must probe unit-level economics through validation calls and why franchising lags corporate growth.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How BRUEGGER'S Compares
Key Insights
- Higher investment than 77% of Fast Casual franchises
- Higher than average SBA loan default rate in Fast Casual
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
BRUEGGER'S Current | $694K – $1.2M | $35K | 5.0% | 48 |
| Tropical Smoothie Cafe | $276K – $771K | $35K | 6.0% | 1,650 |
| TROPICAL SMOOTHIE CAFÉ | $300K – $721K | $35K | 6.0% | 1,371 |
| FIREHOUSE SUBS RESTAURANTS (UNIT) | $405K – $1.6M | $20K | 6.0% | 1,249 |
| Zaxby's | $1.4M – $3.8M | $35K | 6.0% | 826 |
| Qdoba | $548K – $1.3M | $40K | 5.0% | 652 |
Fast Casual Average 107 franchises | $529K – $1.2M | $39K | 5.6% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 107 Fast Casual franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for BRUEGGER'S franchisees (2010 – 2018)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
10 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
53 franchisee contacts on file from official FDD filings.
53 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
A single dispute involving a franchisee's operation of a store after franchise agreement expiration and termination, including claims for breach of contract and related relief.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a BRUEGGER'S franchise ranges from $693,800 to $1,227,150. This includes a franchise fee of $35,000. Ongoing royalty fees are 5.0% of gross sales.
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