CRISP & GREEN
CRISP & GREEN is a wellness-driven fast-casual restaurant franchise chain featuring signature and seasonal salads, grain bowls, smoothies, and other healthy items made in-house from scratch using premium ingredients. The franchisor's business model centers on licensing a proprietary system for operating upscale restaurants with standardized design, operations, menu, and procedures, including optional 'Crisp & Go' offsite pickup locations, while also hosting free community fitness and wellness events. It targets health-conscious consumers in trendy urban and suburban neighborhoods seeking convenient, high-quality healthy food options.
Franchise Costs
7% royalty + 2% national marketing fee + $745/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: 28 franchised Restaurants open for entire 2023 calendar year, operating 12 months or longer.
* Average gross revenue and median gross revenue are sourced from 'TABLE 2 – ALL RESTAURANTS OPEN FOR ENTIRE 2023 CALENDAR YEAR', specifically the 'Franchised' column, which represents 28 franchised restaurants operating for 12 months or longer in 2023. Best guess profit range is estimated by applying the corporate P&L expense percentages for major operational costs (Cost of Goods Sold: 31.51%, Labor and Benefit Costs: 24.49%, Other Operating Costs: 16.17%, Occupancy Costs: 7.22%) to the average franchised gross revenue. These are combined with explicit franchisee fees (Royalty Fee: 7% of Gross Sales, National Marketing Fee: 2% of Gross Sales, and an annual Technology Fee of $8,940 derived from $745/month) and the stated range for Local Marketing Expenditure (0% to 4.5% of Gross Sales). For the 'best_guess_profit_low', the maximum Local Marketing Expenditure (4.5%) was applied. For the 'best_guess_profit_high', the minimum Local Marketing Expenditure (0%) was applied.
Extracted Item 19 Section
How CRISP & GREEN Compares
Key Insights
- Higher investment than 86% of Fast Casual franchises
- Higher than average SBA loan default rate in Fast Casual
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
CRISP & GREEN Current | $886K – $1.4M | $65K | 7.0% | 45 |
| Tropical Smoothie Cafe | $300K – $721K | $35K | 6.0% | 1,371 |
| TROPICAL SMOOTHIE CAFÉ | $300K – $721K | $35K | 6.0% | 1,371 |
| FIREHOUSE SUBS RESTAURANTS (UNIT) | $379K – $1.4M | $20K | 6.0% | 1,248 |
| Zaxby's | $1.4M – $3.8M | $35K | 6.0% | 826 |
| Qdoba | $548K – $1.3M | $40K | 5.0% | 652 |
Fast Casual Average 107 franchises | $532K – $1.2M | $39K | 5.6% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 107 Fast Casual franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
SBA Loan History
Historical SBA 7(a) loan data for CRISP & GREEN franchisees (2021 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a CRISP & GREEN franchise ranges from $886,028 to $1,444,038. This includes a franchise fee of $64,500. Ongoing royalty fees are 7.0% of gross sales.
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