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We extract fees, Item 19 financials, franchisee contacts, SBA default rates, litigation, and outlet data from every FDD — so you can compare brands in minutes, not months. Used by multi-unit operators, consultants, and franchise development teams.

CRISP & GREEN

CRISP & GREEN

CRISP & GREEN is a wellness-driven fast-casual restaurant franchise chain featuring signature and seasonal salads, grain bowls, smoothies, and other healthy items made in-house from scratch using premium ingredients. The franchisor's business model centers on licensing a proprietary system for operating upscale restaurants with standardized design, operations, menu, and procedures, including optional 'Crisp & Go' offsite pickup locations, while also hosting free community fitness and wellness events. It targets health-conscious consumers in trendy urban and suburban neighborhoods seeking convenient, high-quality healthy food options.

45locations
$886K–$1444K
Since 2018
Food & BeverageWayzata, MNCrisp & Green LLCwww.crispandgreen.comDisclaimer

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Franchise Costs

Franchise Fee
$64,500
Initial Investment
$886,028 – $1,444,038
Royalty Rate
7.00%
Brand Fund
2.00%
Fixed Monthly Fees
$745 – $745

7% royalty + 2% national marketing fee + $745/mo technology fee

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$1,487,056
Median Gross Revenue
$1,365,852

Data Based On: 28 franchised Restaurants open for entire 2023 calendar year, operating 12 months or longer.

* Average gross revenue and median gross revenue are sourced from 'TABLE 2 – ALL RESTAURANTS OPEN FOR ENTIRE 2023 CALENDAR YEAR', specifically the 'Franchised' column, which represents 28 franchised restaurants operating for 12 months or longer in 2023. Best guess profit range is estimated by applying the corporate P&L expense percentages for major operational costs (Cost of Goods Sold: 31.51%, Labor and Benefit Costs: 24.49%, Other Operating Costs: 16.17%, Occupancy Costs: 7.22%) to the average franchised gross revenue. These are combined with explicit franchisee fees (Royalty Fee: 7% of Gross Sales, National Marketing Fee: 2% of Gross Sales, and an annual Technology Fee of $8,940 derived from $745/month) and the stated range for Local Marketing Expenditure (0% to 4.5% of Gross Sales). For the 'best_guess_profit_low', the maximum Local Marketing Expenditure (4.5%) was applied. For the 'best_guess_profit_high', the minimum Local Marketing Expenditure (0%) was applied.

Extracted Item 19 Section

Avg. Revenue: $1,487,056

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CRISP & GREEN Franchise Analysis

In the wellness-focused fast-casual dining arena, Crisp & Green has captured attention with its premium, made-from-scratch salads and bowls aimed at health enthusiasts. Item 19 financial disclosures paint a picture of strong revenue performance, while a modest number of SBA loans hints at funding realities for this upscale concept. With explosive expansion since 2018, does the data support jumping in now, or signal early-stage risks?

Item 7 of the 2024 FDD outlines an initial investment range of $886,028 to $1,444,038, positioning Crisp & Green as a higher-end fast-casual play compared to salad peers like Sweetgreen ($500K-$1M) or Chipotle ($2M+). The $64,500 franchise fee leads into ongoing costs: 7% royalty, 2% brand/ad fund, and a notable $745 monthly technology fee—higher tech burden than category norms around $500. Item 19 shines brightly, reporting average gross revenue of $1,487,056 and median $1,365,852 across units, with estimated owner profits ranging $96,603 to $163,521 after expenses. For a system with just 45 franchised and 1 corporate location, these figures suggest solid unit-level economics if you hit maturity.

System growth exploded from 28 to 45 locations (+61% YoY), with 10 projected new units and 5 transfers, indicating momentum without mass terminations flagged. Six SBA loans averaging $1.35M reflect capital-intensive builds, but low volume keeps default risks unclear—watch for scalability in trendy suburbs. Fees align with premium health brands, but the tech add-on could squeeze margins; strong revenues make this a contender for operators with $900K+ liquidity chasing 10-15% returns in a $1.5M sales environment.

Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How CRISP & GREEN Compares

Key Insights

  • Higher investment than 86% of Fast Casual franchises
  • Higher than average SBA loan default rate in Fast Casual
FranchiseInvestmentFeeRoyaltyLocations
CRISP & GREEN
Current
$886K – $1.4M$65K7.0%45
Tropical Smoothie Cafe$276K – $771K$35K6.0%1,650
TROPICAL SMOOTHIE CAFÉ$300K – $721K$35K6.0%1,371
FIREHOUSE SUBS RESTAURANTS (UNIT)$405K – $1.6M$20K6.0%1,249
Zaxby's$1.4M – $3.8M$35K6.0%826
Qdoba$548K – $1.3M$40K5.0%652
Fast Casual Average
107 franchises
$529K – $1.2M$39K5.6%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 107 Fast Casual franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2023)

Outlets by state across the United States

Top States
1MN
16
2TX
6
3CO
6
4FL
6
5ND
2
6SD
1
7TN
1
8UT
1
9AR
1
10WI
1
11IA
1
12IL
1
13NE
1
14NY
1

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SBA Loan History


Historical SBA 7(a) loan data for CRISP & GREEN franchisees (20212025)

Total Loans
6
Average Loan
$1,353,817
Total Volume
$8.1M
Default Rate
0.0%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

6 SBA loans on record

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Due Diligence


Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
0
Non-Renewals
0
Reacquired
0
Ceased Ops
0
Transfers
5
Sold to Franchisees
0
Projected New
10

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Frequently Asked Questions

The total initial investment to open a CRISP & GREEN franchise ranges from $886,028 to $1,444,038. This includes a franchise fee of $64,500. Ongoing royalty fees are 7.0% of gross sales.