Crunch
Crunch Franchising, LLC grants franchises for operating Crunch health clubs in three formats—Crunch Fitness, Crunch Select, and Crunch Signature—along with multi-unit and area development rights. Franchisees run fitness centers offering cardiovascular equipment, selectorized weight machines, free weights, group fitness classes, personal training, tanning, and online nutritional programs under the proprietary Crunch System. The business model targets the established health club market, serving a broad customer base from students to senior citizens amid high competition.
Franchise Costs
5% royalty + 2% brand marketing fund + $205/mo (software $130 + technology $75)
Financial Performance
Item 19 Financial Performance
Data Based On: 266 franchise locations in operating activity, segmented into Upper, Middle, and Bottom Thirds for Gross Revenue. Average EBITDA derived from a separate sample of 133 clubs open 12-60 months.
* Weighted average gross revenue calculated from 266 franchised locations (88 units at $3,842,687; 89 units at $2,164,923; 89 units at $1,315,856). Median gross revenue taken from the Middle Third segment's median. Revenue top/bottom quartile taken from the average gross revenue of the Upper/Bottom Third segments, respectively. Weighted average EBITDA calculated from 133 clubs across four operating duration categories (40 clubs at $896,731; 21 clubs at $705,117; 38 clubs at $788,702; 34 clubs at $621,841). EBITDA margin percentage calculated as weighted_average_ebitda / weighted_average_gross_revenue. Best guess profit range (low and high) derived from the minimum and maximum of the average EBITDA values across the four club operating duration categories.
Extracted Item 19 Section
How Crunch Compares
Key Insights
- Higher investment than 89% of Fitness Studios franchises
- Top 10 largest franchise system in Fitness Studios
- One of the lowest SBA loan default rates in Fitness Studios
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Crunch Current | $918K – $3.7M | $25K | 5.0% | 367 |
| Planet Fitness | $1.5M – $5.2M | $20K | 7.0% | 2,298 |
| ANYTIME FITNESS | $459K – $908K | $43K | N/A | 2,290 |
| F45 Training | $349K – $786K | $60K | 7.0% | 751 |
| Pure Barre | $314K – $629K | $60K | 7.0% | 617 |
| HOTWORX | $259K – $878K | $20K | N/A | 578 |
Fitness Studios Average 55 franchises | $425K – $1.0M | $47K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 55 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2023)
Outlets by state across the United States
+26 more states
SBA Loan History
Historical SBA 7(a) loan data for Crunch franchisees (2013 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Franchisee Contacts
363 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
363 Contacts Available
Unlock all Crunch franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Financial performance representation and misrepresentation claims by a former area developer and franchisee owner.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a Crunch franchise ranges from $918,000 to $3,733,000. This includes a franchise fee of $25,000. Ongoing royalty fees are 5.0% of gross sales.
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