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DIRTY DOUGH COOKIES
Dirty Dough Cookies franchises operate brick-and-mortar stores offering cookies, dirty drinks, and other desserts, following the franchisor's proprietary system, standards, methods, and required vendors like Dobie Foods for cookie dough. Franchisees can add mobile trailers via an addendum and may enter area development agreements for multiple units. The business targets consumers in the competitive dessert market, facing competition from national chains and local operators.
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Franchise Costs
6% royalty + 4% ad fund + $350/mo technology fee + $150-$200/mo CRM software
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance dataDIRTY DOUGH COOKIES Franchise Analysis
Picture walking into a shop where oversized cookies meet trendy 'dirty drinks'—that's the hook of Dirty Dough Cookies in the cutthroat dessert scene. Their 2024 FDD teases rapid system growth and a pipeline of new units that could reshape the brand's footprint, while SBA financing history reveals how franchisees are funding their slice of the pie. But with no Item 19 disclosures, what story do the location trends and loan stats really tell about turning dough into dollars?
Item 7 lays out the initial investment at $153,600-$510,000, covering buildout for brick-and-mortar stores using proprietary dough from vendors like Dobie Foods, plus options for mobile trailers. The $35,000 franchise fee gets you into a system franchising since 2021, with 59 franchise locations alongside 10 corporate ones—up 24% from 46 franchise units in 2023 to 57 in 2024. Ongoing fees hit 6% royalty, 4% brand/ad fund, plus $350 monthly tech and $150-$200 CRM software, totaling a hefty bite from sales in a competitive market against big chains and locals.
No Item 19 means no official revenue or profit figures, forcing buyers to dig elsewhere—like 48 SBA loans averaging $215,665, signaling accessible financing but real capital needs. System health shows momentum with 97 projected new units, just 5 transfers, and area development options for multi-units, though a litigation note flags a former franchisee's claims of fraudulent inducement and misrepresentation. For dessert lovers eyeing ownership, this Utah-based brand's 24% growth screams opportunity, but the lack of earnings transparency and extra fees demand scrutinizing local competition and those SBA-backed real-world costs before signing.
Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How DIRTY DOUGH COOKIES Compares
Key Insights
- Lower investment than 86% of Desserts & Ice Cream franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
DIRTY DOUGH COOKIES Current | $154K – $510K | $35K | 6.0% | 59 |
| RITA'S FRANCHISE COMPANY, LLC; RITA'S ICE-CUSTARD-HAPPINESS | $315K – $713K | $35K | 6.5% | 569 |
| MENCHIE'S | $180K – $515K | $54K | 6.0% | 295 |
| DIPPIN' DOTS | $139K – $399K | $35K | 6.0% | 260 |
| MARBLE SLAB CREAMERY | $355K – $477K | $25K | 6.0% | 249 |
| BRUSTER'S | $415K – $1.1M | $40K | 5.0% | 219 |
Desserts & Ice Cream Average 28 franchises | $326K – $656K | $37K | 7.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 28 Desserts & Ice Cream franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+7 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for DIRTY DOUGH COOKIES franchisees (2022 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
48 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
4 franchisee contacts on file from official FDD filings.
4 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Fraudulent inducement, negligent misrepresentation, unjust enrichment, and rescission claims by a former franchisee.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a DIRTY DOUGH COOKIES franchise ranges from $153,600 to $510,000. This includes a franchise fee of $35,000. Ongoing royalty fees are 6.0% of gross sales.
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