How much revenue does a DISCOVER STRENGTH franchise make?

DISCOVER STRENGTH does disclose financial performance data (Item 19) in their 2026 FDD, including average and median gross revenue figures. Get full access to see the exact revenue numbers and detailed financial breakdown.

How many DISCOVER STRENGTH franchise locations are there?

As of the 2026 FDD, DISCOVER STRENGTH has 25 franchise locations. The company has been franchising since 2020.

Can you get an SBA loan for a DISCOVER STRENGTH franchise?

Yes, SBA loans are available for DISCOVER STRENGTH franchises. We have historical SBA 7(a) loan data on file including approval counts, average loan amounts, and default rates. Get full access to see the complete SBA loan history.

Is DISCOVER STRENGTH a good franchise to buy?

DISCOVER STRENGTH shows several positive indicators: transparent financial performance data (Item 19), low SBA loan default rate. However, franchise success depends on many factors including location, local market conditions, and owner involvement. We recommend speaking with existing franchisees and consulting with a franchise attorney before making a decision.

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DISCOVER STRENGTH

Discover Strength Franchising LLC offers franchises for the development and operation of Discover Strength Studios, which provide no-compromise strength training experiences to customers of all ages through one-on-one and small group training sessions, along with other related services and products. Franchisees operate individual units using the franchisor's approved formats, designs, methods, specifications, standards, operating procedures, and trademarks. The target market includes fitness enthusiasts seeking specialized strength training in a competitive landscape with other gyms and exercise businesses.

FDD Year:

25locations

$529K–$870K

Since 2020

ServicesSt. Louis Park, MNwww.discoverstrength.comDisclaimer

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Franchise Costs

Franchise Fee

$58,000

Initial Investment

$529,000 – $870,000

Royalty Rate

6.00%

Brand Fund

2.00%

Fixed Monthly Fees

$599 – $599

6% royalty + 2% ad fund + $599/mo technology and scheduling fees

Financial Performance

Item 19 Financial Performance

Average Gross Revenue

$618,245.43

Data Based On: 14 franchised Studios open for at least 13 months, during the 12-month period ending December 31, 2025.

* Calculated weighted average revenue: (6 units × $278,638 + 8 units × $872,951) / 14 total units = $618,245

Extracted Item 19 Section

Avg. Revenue: $618,245

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How DISCOVER STRENGTH Compares

Key Insights

Higher investment than 80% of Fitness Studios franchises
Higher than average SBA loan default rate in Fitness Studios

Franchise	Investment	Fee	Royalty	Locations
DISCOVER STRENGTH Current	$529K – $870K	$58K	6.0%	25
Planet Fitness	$1.5M – $5.2M	$20K	7.0%	2,298
ANYTIME FITNESS	$539K – $905K	$43K	N/A	2,271
HOTWORX	$289K – $830K	$20K	N/A	797
F45 Training	$362K – $858K	$60K	7.0%	706
Pure Barre	$314K – $629K	$60K	7.0%	617
Fitness Studios Average 56 franchises	$421K – $1.0M	$48K	6.9%	–

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 56 Fitness Studios franchises by location count.

Locations & Growth

Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2025)

Outlets by state across the United States

Top States

1MN

2TX

3AZ

4WI

5CO

6GA

7KS

8UT

9IA

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SBA Loan History

Historical SBA 7(a) loan data for DISCOVER STRENGTH franchisees (2021 – 2025)

Total Loans

Average Loan

$410,662

Total Volume

$5.3M

Default Rate

0.0%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

13 SBA loans on record

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Franchisee Contacts

31 franchisee contacts on file from official FDD filings.

31 Contacts Available

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Due Diligence

Litigation (Item 3)

Franchisee Cases0

No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo

No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations

Non-Renewals

Reacquired

Ceased Ops

Transfers

Sold to Franchisees

Projected New

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Frequently Asked Questions

The total initial investment to open a DISCOVER STRENGTH franchise ranges from $529,000 to $870,000. This includes a franchise fee of $58,000. Ongoing royalty fees are 6.0% of gross sales.