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DivaDance (Unit)
DivaDance Company franchises provide dance and community-focused fitness experiences, including hip-hop dance classes and fun, full-body cardio workouts for dancers and individuals of all levels. Franchisees operate using the DivaDance system, which may be from third-party studio partnership sites or dedicated retail studios, following proprietary methods, manuals, and approved services/products. The business model involves granting franchises for single or multi-territory operations targeting a competitive market of fitness and dance enthusiasts seeking engaging, non-seasonal wellness activities.
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Franchise Costs
10% royalty + up to 2% ad fund + $450/mo business management system + up to $500/mo technology + up to $100/mo bookkeeping software + up to $300/mo marketing support
Financial Performance
Item 19 Financial Performance
Data Based On: Data is based on 28 Operational Franchise Outlets for the 2025 Calendar Year, excluding 12 outlets with operational interruptions, unreliable records, or ceased operations.
* Average, Median, High, and Low Gross Sales data for 'All Operational Franchise Outlets' were extracted directly from Table 3 on page 5. High and Low values are used as proxies for top and bottom quartiles, respectively. No profit, net income, or EBITDA data could be extracted or calculated due to the absence of expense or margin information in the document.
Extracted Item 19 Section
Avg. Revenue: $93,609
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Unlock financial performance dataHow DivaDance (Unit) Compares
Key Insights
- Lower investment than 91% of Fitness Studios franchises
- Higher than average SBA loan default rate in Fitness Studios
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
DivaDance (Unit) Current | $57K – $226K | $36K | 10.0% | 40 |
| Planet Fitness | $1.3M – $5.4M | $40K | 7.0% | 2,432 |
| ANYTIME FITNESS | $539K – $905K | $43K | N/A | 2,271 |
| HOTWORX | $289K – $830K | $20K | N/A | 797 |
| F45 Training | $362K – $858K | $60K | 7.0% | 706 |
| Pure Barre | $314K – $629K | $60K | 7.0% | 617 |
Fitness Studios Average 56 franchises | $439K – $1.1M | $49K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 56 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2025)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for DivaDance (Unit) franchisees (2025 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
2 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
40 franchisee contacts on file from official FDD filings.
40 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a DivaDance (Unit) franchise ranges from $56,700 to $226,200. This includes a franchise fee of $36,000. Ongoing royalty fees are 10.0% of gross sales.
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