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Earthwise Pet and GroomBar

Earthwise Pet and GroomBar

NPM Franchising, LLC offers franchises for EarthWise Pet stores providing natural pet food, supplies, in-store grooming, and self-wash services, as well as GroomBar stores focused on pet grooming and self-wash services, with an optional mobile grooming add-on. Their business model licenses trademarks, proprietary systems, training, operational standards, and ongoing support to franchisees operating in specified territories. They target pet owners seeking holistic, natural products and upscale pet care services in a well-developed market competing with chains like Petco and PetSmart.

108locations
$288K–$596K
Since 2008
RetailWoodinville, WAwww.EarthWisePetFranchise.comDisclaimer

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Franchise Costs

Franchise Fee
$39,500
Initial Investment
$288,000 – $595,500
Royalty Rate
5.00%
Brand Fund
1.50%
Fixed Monthly Fees
$500 – $500

5% royalty + 1.5% ad fund + $500/mo software

Financial Performance


Item 19 Financial Performance

Data Based On: 111 EarthWise Pet franchisee-owned stores that met criteria (open for at least 12 months as of September 30, 2024, open all months during that fiscal year, and reported sufficient information) for the fiscal year ended September 30, 2024.

* The document provides historical financial performance representations for EarthWise Pet franchisee-owned stores, broken down by sales categories (Retail Sales, Grooming/Bathing Sales, Self-Wash Sales). It explicitly states that 'Some stores have sales in two or more of the three sales categories and therefore are included in multiple representations,' and the 'Total Stores' count for each category differs (e.g., Retail Sales for 111 stores, Grooming/Bathing Sales for 67 stores, Self-Wash Sales for 54 stores). Due to this overlapping nature and differing sample sizes per category, a reliable overall average gross revenue per franchise unit, combining all revenue streams, cannot be accurately calculated from the provided historical data. Therefore, average gross revenue, median gross revenue, and revenue quartiles for total gross revenue per unit are set to null. The document also includes pro forma (projected) financial performance for single units, but these are not used for extracting historical average performance metrics across a sample of stores. No historical gross profit, net income, net profit, or EBITDA figures are provided for the sample of franchised units.

Extracted Item 19 Section

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Earthwise Pet and GroomBar Franchise Analysis

Pet parents are flocking to natural and upscale grooming options, positioning EarthWise Pet and GroomBar in a competitive arena against giants like Petco. Yet the latest FDD uncovers a puzzling shrinkage in the system size, alongside Item 19 revenue disclosures that paint a mixed picture of performance. Does this contraction signal caution, or is aggressive expansion on the horizon?

Item 7 details the initial investment range of $288,000 to $595,500, covering build-out for retail space with grooming and self-wash stations, inventory of natural pet foods/supplies, and optional mobile add-ons. The $39,500 franchise fee grants territory rights, proprietary systems, and training, but ongoing costs bite with 5% royalties on gross sales, 1.5% brand/ad fund, plus a flat $500/month software fee—higher than some pet peers' 4-6% total. Item 19 reveals average revenues without profits, emphasizing variability by location and services mix; corporate-owned 58 units provide a stability benchmark amid 108 franchised spots.

System metrics flag concerns: total locations dropped from 123 in 2023 to 107 in 2024 (-13% growth), with 2 terminations, 5 non-renewals, and 4 transfers, though 31 projected new units suggest rebound potential. Low terminations indicate decent retention versus category norms (often 5-10%), but contraction contrasts pet industry's +5-10% norms, possibly from market saturation or economic pressures on premium pet spends. For due diligence, weigh the holistic niche appeal against these headwinds—strong support and disclosures aid evaluation, but verify local demand before committing.

Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How Earthwise Pet and GroomBar Compares

Key Insights

  • Top 10 largest franchise system in Pet Services
FranchiseInvestmentFeeRoyaltyLocations
Earthwise Pet and GroomBar
Current
$288K – $596K$40K5.0%108
PSP$520K – $1.8M$50K3.0%498
DOG TRAINING ELITE$174K – $203K$110K8.0%395
POOP 911$4K – $26KN/A25.0%254
WOOF GANG BAKERY$184K – $507K$50K7.0%236
CAMP BOW WOW$944K – $1.2M$50K7.0%223
Pet Services Average
46 franchises
$346K – $692K$52K7.6%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 46 Pet Services franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2024)

Outlets by state across the United States

Top States
1CA
15
2OR
14
3FL
9
4WA
6
5MT
6
6AZ
6
7TX
6
8CO
5
9OH
4
10SC
4
11NJ
3
12WI
2
13IA
2
14IL
2
15KS
2

+18 more states

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Franchisee Contacts

167 franchisee contacts on file from official FDD filings.

167 Contacts Available

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Due Diligence


Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
2
Non-Renewals
5
Reacquired
16
Ceased Ops
7
Transfers
4
Sold to Franchisees
4
Projected New
31

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Frequently Asked Questions

The total initial investment to open a Earthwise Pet and GroomBar franchise ranges from $288,000 to $595,500. This includes a franchise fee of $39,500. Ongoing royalty fees are 5.0% of gross sales.