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Fish & Chips
Fish & Chips Gordon Ramsay franchises the right to operate fast-casual restaurants featuring classic English street food, including British fish and chips, chicken and shrimp, milkshakes, beer and wine service, and related items under the 'Fish & Chips' and 'Fish & Chips Gordon Ramsay' brands. The business model focuses on leased spaces of about 2,000 square feet in high-traffic areas like busy streets or non-traditional venues, emphasizing high-quality, moderately priced food, friendly service, and a distinctive casual atmosphere. It targets customers in the competitive casual dining market seeking quick, quality meals with a British twist.
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Franchise Costs
5% royalty + 0.5% brand fund + 1% local marketing expenditure
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance dataFish & Chips Franchise Analysis
What happens when a celebrity chef like Gordon Ramsay dives into fast-casual fish and chips? This brand-new concept promises British street food flair in 2,000 sq ft spots, backed by three corporate outposts. Yet with franchising just kicking off in 2025 and no Item 19 financial performance representations, the real story hides behind the hype—is this high-stakes bet primed for expansion or a risky splash? Unlock the data to see if the numbers back the buzz.
Item 7 lays out a steep entry: $1,503,000 to $2,410,000 total investment for leased high-traffic venues, including $50,000 franchise fee. Ongoing fees hit 5% royalty plus 0.5% brand fund and 1% local marketing—standard for food but punchy for a nascent system with just two franchise locations versus three corporates. From one unit in 2023 to two in 2024 marks 100% growth, signaling momentum, but the tiny base raises flags on scalability in a cutthroat fast-casual arena where fish and chips fights for attention against burgers and tacos.
No Item 19 means zero disclosed average revenues or profits, a red flag for investors craving proof-of-concept—especially at this price point, far above typical fast-casual startups under $1M. Without SBA default rates or litigation in the data, the pitch relies on Ramsay's star power and a focused menu of fish, chips, chicken, shrimp, shakes, and beer/wine. For risk-tolerant operators eyeing celebrity branding in Food & Beverage, it tempts; but the absence of earnings transparency demands aggressive due diligence on those early units before committing seven figures.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Fish & Chips Compares
Key Insights
- Higher investment than 98% of Fast Casual franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Fish & Chips Current | $1.5M – $2.4M | $50K | 5.0% | 2 |
| Tropical Smoothie Cafe | $276K – $771K | $35K | 6.0% | 1,650 |
| TROPICAL SMOOTHIE CAFÉ | $300K – $721K | $35K | 6.0% | 1,371 |
| FIREHOUSE SUBS RESTAURANTS (UNIT) | $405K – $1.6M | $20K | 6.0% | 1,249 |
| Zaxby's | $1.4M – $3.8M | $35K | 6.0% | 826 |
| Qdoba | $548K – $1.3M | $40K | 5.0% | 652 |
Fast Casual Average 107 franchises | $529K – $1.2M | $39K | 5.6% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 107 Fast Casual franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataFranchisee Contacts
2 franchisee contacts on file from official FDD filings.
2 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Fish & Chips franchise ranges from $1,503,000 to $2,410,000. This includes a franchise fee of $50,000. Ongoing royalty fees are 5.0% of gross sales.
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