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FIT4MOM
FIT4MOM franchises offer pre- and postnatal in-person, group, instructor-led exercise classes and wellness programs to mothers at all stages of motherhood, including formats like Stroller Strides®, Body Boost®, FIT4BABY®, and others focused on cardio, strength, nutrition, and community support. The business operates under four franchise models—Lite, Classic, Extended, and Regional—allowing franchisees to deliver these research-backed, flexible fitness programs using the FIT4MOM System of trademarks, training, and operating methods. The target market is women in pregnancy and motherhood seeking tailored workouts, accountability, and supportive community.
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Franchise Costs
4% royalty (5% Lite) + up to 3% brand fund + $99-$399/mo franchise fee + $199/mo systems access fee
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
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Unlock financial performance dataFIT4MOM Franchise Analysis
Picture a fitness franchise zeroing in on moms' unique needs, from prenatal to stroller workouts—does FIT4MOM deliver the community-driven edge in a crowded market? The 2025 FDD teases a lightweight investment model across four scalable formats, but Item 19's absence leaves earnings opaque, while SBA loan records and high transfer activity signal deeper stories. What contraction trend and closure metrics might mean for your shot at sustainability? Unlock to see if this taps untapped demand.
Item 7 lays out initial investments from $2,745 for the Lite model up to $28,685 for Extended, far below typical fitness studio norms of $200K+, thanks to no-buildout, instructor-led group classes. Franchise fee is $7,495, with royalties at 4% (5% for Lite), up to 3% brand fund, plus $99-$399 monthly fee and $199 systems access—total ongoing fees lean low but stack up. No Item 19 means no disclosed revenues or profits, forcing reliance on market comps; this niche's home-based flexibility appeals, yet demands strong local marketing to hit viability.
System shrank from 220 to 211 locations (-4% growth), with 6 terminations, 11 non-renewals, but 44 transfers suggest resale liquidity—a franchisee exit boon or churn flag? Projected 12 new units shows modest expansion, while 15 SBA loans averaging $392,440 carry a 13.3% default rate, higher than many peers, hinting financing risks amid motherhood market volatility. For hands-on operators eyeing low-entry women's wellness, FIT4MOM offers scalability, but contraction and no earnings data warrant caution—transfers could mean quick flips, not stability.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How FIT4MOM Compares
Key Insights
- One of the lowest investment costs in Fitness Studios (ranked #1 of 56)
- Top 10 largest franchise system in Fitness Studios
- Lower than average SBA loan default rate in Fitness Studios
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
FIT4MOM Current | $3K – $29K | $7K | 4.0% | 211 |
| Planet Fitness | $1.5M – $5.2M | $20K | 7.0% | 2,298 |
| ANYTIME FITNESS | $539K – $905K | $43K | N/A | 2,271 |
| HOTWORX | $289K – $830K | $20K | N/A | 797 |
| F45 Training | $362K – $858K | $60K | 7.0% | 706 |
| Pure Barre | $314K – $629K | $60K | 7.0% | 617 |
Fitness Studios Average 56 franchises | $424K – $1.0M | $48K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 56 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+24 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for FIT4MOM franchisees (2015 – 2022)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
15 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
217 franchisee contacts on file from official FDD filings.
217 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a FIT4MOM franchise ranges from $2,745 to $28,685. This includes a franchise fee of $7,495. Ongoing royalty fees are 4.0% of gross sales.
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