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FITNESS TOGETHER
Fitness Together Franchise, LLC offers franchises for operating personal fitness training studios under the Fitness Together® brand, providing individualized one-on-one and small group personal fitness training, virtual training, nutrition programs, and related services and products. The business model grants franchisees a license to use proprietary marks, system standards, operating procedures, and designs to run studios, with options for single units or area development agreements. These studios target the general public in the expanding physical fitness and nutrition market, competing with national and local fitness providers.
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Franchise Costs
6% royalty + 2% brand marketing fund + $300/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: 91 franchised Studios in the United States that were open as of January 1, 2024, and operated throughout 2024. This sample excludes 5 Studios that closed in 2024.
* Average and median gross revenues are taken directly from the 'All Studios' column for the 91 franchised studios that were open as of January 1, 2024, and operated throughout 2024. The revenue for the top quartile is taken from the 'Top 10' studios category, and the revenue for the bottom quartile is taken from the 'Bottom 10' studios category. No expense data, profit numbers, or margin percentages were provided to estimate a profit range.
Extracted Item 19 Section
Avg. Revenue: $484,193
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Unlock financial performance dataFITNESS TOGETHER Franchise Analysis
Amid the fitness industry's relentless expansion, Fitness Together stands out for its personal training niche—yet recent FDD data signals unexpected turbulence. Item 19 disclosures highlight a wide performance gap across studios, while financing trends and operational shifts raise eyebrows. Can this established brand deliver the returns to justify the commitment, or is contraction a red flag?
Item 7 outlines a substantial entry: $221,458 to $524,484 total investment, including a $40,000 franchise fee, build-out, equipment, and initial marketing. Ongoing fees bite at 6% royalty, 2% brand fund, plus a $300 monthly technology surcharge. Item 19 reveals average gross revenue of $484,193 but a median of just $394,743, indicating top performers skew the average—many studios likely clear far less before expenses. With 93 locations after a -3% drop from 96 in 2023, the system's health shows strain: 5 terminations and 4 transfers signal moderate churn.
SBA data adds caution—74 loans averaging $134,034, but a 9.5% default rate exceeds many peers, hinting at cash flow pressures in this high-touch model. Litigation history involves ex-franchisee disputes over contracts, secrets, and non-competes, potentially complicating exits. For investors eyeing specialized fitness, the revenue potential tempts, but contraction and performance variance demand scrutiny of local market fit and operational execution to avoid the median trap.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How FITNESS TOGETHER Compares
Key Insights
- Lower than average SBA loan default rate in Specialized Fitness
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
FITNESS TOGETHER Current | $221K – $524K | $40K | 6.0% | 93 |
| JAZZERCISE | $2K – $3K | $1K | 20.0% | 5,251 |
| Orangetheory | $765K – $1.1M | $60K | 8.0% | 1,209 |
| F45 Training | $294K – $719K | $60K | 7.0% | 789 |
| Stretch Lab | $269K – $610K | $65K | 8.0% | 485 |
| Stretch Zone | $139K – $320K | $60K | 7.0% | 377 |
Specialized Fitness Average 34 franchises | $314K – $650K | $51K | 7.5% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 34 Specialized Fitness franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+20 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for FITNESS TOGETHER franchisees (2010 – 2024)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
74 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
114 franchisee contacts on file from official FDD filings.
114 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Breach of franchise agreement, trade secret misappropriation, trademark infringement, and non-compete covenant enforceability disputes with former and holdover franchisees.
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a FITNESS TOGETHER franchise ranges from $221,458 to $524,484. This includes a franchise fee of $40,000. Ongoing royalty fees are 6.0% of gross sales.
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