FLOWERAMA

FLOWERAMA

Flowerama of America, Inc. franchises retail Flowerama Centers for the sale of fresh cut flowers, floral arrangements, green plants, blooming plants, artificial flowers and plants, floral accessories, gifts, and fresh fruit bouquets. The business model includes standard centers, co-branded options with 1-800-Flowers, and an add-on Fruit Bouquets Program, emphasizing a cash-and-carry approach with everyday affordable prices and freestanding locations. The target market is the general public seeking quality floral and related products for daily use.

32
Locations
$227K–$855K
Investment
Since 1972
Franchising
RetailCedar Falls, IA1-800-Flowers.com, Inc.www.flowerama.comDisclaimer

Franchise Costs


Franchise Fee
$35,000
Item 5 of FDD
Initial Investment Range
$227,000 $855,000
Low: $227,000High: $855,000
Item 7 of FDD
Royalty Rate
6.00%
of gross sales
Brand Fund
2.00%
Item 6 of FDD

6% royalty + 2% marketing fund (if established)

Financial Performance


Item 19 Financial Performance

This franchise did not provide Item 19 financial performance data.

Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.

Extracted Item 19 Section

How FLOWERAMA Compares


FranchiseInvestmentFeeRoyaltyLocations
FLOWERAMA
Current
$227K – $855K$35K6.0%32
MERLE NORMAN COSMETICS$48K – $260KN/AN/A797
CORNWELL$80K – $324KN/AN/A793
BATTERIES PLUS$263K – $497K$45K5.0%604
PET SUPPLIES PLUS$537K – $2.0M$50K3.0%502
WILD BIRDS UNLIMITED$227K – $379K$40K4.0%340
Specialty Retail Average
46 franchises
$285K – $708K$38K5.0%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 46 Specialty Retail franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2024)

Outlets by state across the United States

Top States
1OH
9
2TX
3
3FL
2
4WI
2
5AR
2
6MN
2
7IA
1
8KS
1
9KY
1
10AL
1
11MO
1
12NE
1
13NM
1
14GA
1
15OK
1

+4 more states

SBA Loan History


Historical SBA 7(a) loan data for FLOWERAMA franchisees (20142025)

Total Loans
7
Average Loan
$259,057
Total Volume
$1.8M
Default Rate
0.0%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

Franchisee Contacts


44 franchisee contacts on file from official FDD filings.

NameSBA Loan
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active
John Smith
ABC Franchise LLC
$350,000
2023 · Active

44 Contacts Available

Unlock all FLOWERAMA franchisee contacts with verified contact information

Due Diligence


Litigation (Item 3)

Franchisee Cases1

Multi-plaintiff franchisee lawsuit alleging claims against franchisor and affiliates (filed 2016, partial settlement)

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
3
Non-Renewals
0
Reacquired
0
Ceased Ops
1
Transfers
0
Sold to Franchisees
0
Projected New
0

Frequently Asked Questions


The total initial investment to open a FLOWERAMA franchise ranges from $227,000 to $855,000. This includes a franchise fee of $35,000. Ongoing royalty fees are 6.0% of gross sales.

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