goGLOW
goGLOW franchises independent businesses offering customized spray tanning and skin wellness services using proprietary paraben-free and sulfate-free sunless solutions in a relaxing modern environment. Franchisees also retail authorized health and skin wellness products, branded apparel, and merchandise under the goGLOW Proprietary Marks and operational System. The business model licenses the System to operators targeting the general public seeking sunless tanning and skin care services, with options for single-unit or multi-unit development.
Franchise Costs
8% royalty (greater of 8% of net revenue or monthly minimum starting month 13) + 1% brand fund + $1,000/mo technology fee + $1,000/mo digital marketing fee
How goGLOW Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
goGLOW Current | $283K – $497K | $60K | 8.0% | 7 |
| COST CUTTERS | $184K – $336K | $40K | 5.0% | 911 |
| COMFORT KEEPERS | $120K – $191K | $55K | 5.0% | 619 |
| PALM BEACH TAN | $639K – $1.0M | $30K | 6.0% | 398 |
| HOUSE OF COLOUR | $33K – $52K | $30K | 4.0% | 312 |
| DRYBAR | $410K – $1.0M | $50K | 7.0% | 176 |
Personal Care Services Average 20 franchises | $418K – $817K | $43K | 5.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 20 Personal Care Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
SBA Loan History
Historical SBA 7(a) loan data for goGLOW franchisees (2025 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a goGLOW franchise ranges from $282,900 to $497,000. This includes a franchise fee of $60,000. Ongoing royalty fees are 8.0% of gross sales.
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