goGLOW

goGLOW

goGLOW franchises independent businesses offering customized spray tanning and skin wellness services using proprietary paraben-free and sulfate-free sunless solutions in a relaxing modern environment. Franchisees also retail authorized health and skin wellness products, branded apparel, and merchandise under the goGLOW Proprietary Marks and operational System. The business model licenses the System to operators targeting the general public seeking sunless tanning and skin care services, with options for single-unit or multi-unit development.

7
Locations
$283K–$497K
Investment
Download FDD
ServicesEdina, MNgoGLOW Holding, LLCwww.goglow.coDisclaimer

Franchise Costs


Franchise Fee
$60,000
Item 5 of FDD
Initial Investment Range
$282,900 $497,000
Low: $282,900High: $497,000
Item 7 of FDD
Royalty Rate
8.00%
of gross sales
Brand Fund
1.00%
Item 6 of FDD
Fixed Monthly Fees
$2,000 – $2,000
Item 6 of FDD

8% royalty (greater of 8% of net revenue or monthly minimum starting month 13) + 1% brand fund + $1,000/mo technology fee + $1,000/mo digital marketing fee

Financial Performance


Item 19 Financial Performance

Average Gross Revenue
$523,529.5
Average Net Profit
$213,568
Average Gross Profit
$560,525

Data Based On: Financial performance data is based on 4 affiliate-owned businesses (3 flagship locations and 1 salon suite) for net revenue data, and 3 affiliate-owned flagship locations for gross profit and net profit data, all for the calendar year 2024.

* The document explicitly states that performance information of current franchisees was excluded as none were open for the entirety of the Measurement Period. Therefore, all extracted data pertains to company-owned/affiliate units. Average Gross Revenue (Net Revenue) was calculated using data from Chart 1(B) 'Net Revenue of All Affiliate Locations and Salon Suite' for the calendar year 2024. This chart includes 4 company-owned units (Edina, MN; River North, IL; Maple Grove, MN; Salon Suite - North Loop, MN). Total Net Revenue for these 4 units in 2024 was $2,094,118. Calculation: ($876,065 + $707,286 + $406,483 + $104,284) / 4 = $523,529.5. Average Gross Profit was calculated for the 3 'Affiliate Flagship Locations Only' (Edina, MN; River North, IL; Maple Grove, MN) for the calendar year 2024, as indicated for Parts II-IV of Item 19. Total Net Revenue for these 3 units in 2024 from Chart 1(C) was $1,989,834. Total Disclosed Cost of Goods Sold (COGS) for these 3 units in 2024 from Chart 2(B) was $308,259. Calculation: ($1,989,834 - $308,259) / 3 = $560,525. Average Net Profit was derived from 'Net Revenue Less Disclosed Expenses' for the 3 'Affiliate Flagship Locations Only' (Edina, MN; River North, IL; Maple Grove, MN) for the calendar year 2024, as shown in Chart 1(D) and Chart 2(B). Total Net Revenue Less Disclosed Expenses for these 3 units in 2024 was $640,704. Calculation: $640,704 / 3 = $213,568. No specific ranges or variability in expenses were provided to estimate best_guess_profit_low and best_guess_profit_high, so they are set to null. No EBITDA figures were explicitly provided.

Extracted Item 19 Section

Avg. Revenue: $523,530

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goGLOW Franchise Analysis


In the booming sunless tanning niche, goGLOW stands out with its proprietary, clean-ingredient sprays and upscale salon vibes. Item 19 delivers revenue snapshots from its handful of units, while a couple of SBA loans reveal how owners are financing the jump in. Can this fresh brand's early momentum turn your investment into steady cash flow?

Item 7 lays out the initial investment from $282,900 to $497,000, covering $60,000 franchise fee, leasehold improvements around $150K-$300K, equipment like tanning booths at $50K-$100K, and initial inventory. Ongoing fees hit hard: 8% royalty (or monthly minimum from month 13), 1% brand fund, plus fixed $1,000/month each for technology and digital marketing—totaling about 10% plus on top of gross. With only 7 franchise locations and 3 corporate, this is a young system, but projected 13 new units signals franchisor push; no major red flags in terminations or transfers per FDD disclosures.

Item 19 shines with average gross revenue of $523,530 across reporting units, impressive for a startup brand in personal care services targeting wellness seekers. Two SBA loans averaging $483,500 suggest lenders see viability, likely covering big buildouts. For multi-unit potential in this $5B+ industry, goGLOW's retail add-ons boost margins, but high fees and build costs mean you need $500K+ sales to thrive—early data hints it's possible if you nail location and marketing.

Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.

How goGLOW Compares

FranchiseInvestmentFeeRoyaltyLocations
goGLOW
Current
$283K – $497K$60K8.0%7
COST CUTTERS$184K – $336K$40K5.0%911
COMFORT KEEPERS$120K – $191K$55K5.0%619
REGAL NAILS SALON & SPA$173K – $722K$25KN/A513
PALM BEACH TAN$639K – $1.0M$30K6.0%398
HOUSE OF COLOUR$33K – $52K$30K4.0%312
Personal Care Services Average
20 franchises
$425K – $835K$43K5.9%

* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 20 Personal Care Services franchises by location count.

Locations & Growth


Outlet Growth Over Time

Total outlets at end of each year

Geographic Distribution (2024)

Outlets by state across the United States

Top States
1MI
1
2MO
1
3MS
1
4NC
1
5PA
1
6TX
1
7WI
1

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SBA Loan History


Historical SBA 7(a) loan data for goGLOW franchisees (20252025)

Total Loans
2
Average Loan
$483,500
Total Volume
$1.0M
Default Rate
0.0%

Loans by Year

SBA 7(a) loan activity over time

* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.

2 SBA loans on record

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Due Diligence


Litigation (Item 3)

Franchisee Cases0
No litigation involving franchisees reported

Bankruptcy (Item 4)

Bankruptcy HistoryNo
No bankruptcy history reported

System Health (Item 20)

Franchise system changes reported in the most recent fiscal year

Terminations
0
Non-Renewals
0
Reacquired
0
Ceased Ops
0
Transfers
0
Sold to Franchisees
0
Projected New
13

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Frequently Asked Questions


The total initial investment to open a goGLOW franchise ranges from $282,900 to $497,000. This includes a franchise fee of $60,000. Ongoing royalty fees are 8.0% of gross sales.

Download goGLOW FDD

Complete Franchise Disclosure Document — 2025 filing.

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