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GREEN + The GRAIN
GREEN + THE GRAIN is a fast-casual restaurant franchise specializing in contemporary salads and related fresh, flavorful products for busy appetites. Franchisees operate under a proprietary system featuring distinctive designs, menus, recipes, and operational standards. The target market includes health-conscious consumers seeking quick, nutritious meals in a competitive fast-casual dining segment.
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Franchise Costs
6% royalty + 3% brand fund + $275/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: Six affiliated operated restaurants open and operating in 2024.
* All financial data represents the average across six affiliated operated restaurants (company-owned units), not franchised units, as per Item 19. The 'Net Income (before depreciation, taxes, loan repayment)' is interpreted as average EBITDA. The average gross sales and average EBITDA values provided in the document match the sums and averages of the individual location data. EBITDA margin calculated as average EBITDA ($212,843) / average Gross Sales ($1,189,222) = 0.1789, rounded to 0.18 (18%). Best guess profit range (low/high) is set to null as no information was provided for typical ranges of depreciation, taxes, or loan repayment to establish a profit range from the stated EBITDA.
Extracted Item 19 Section
Avg. Revenue: $1,189,222
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Unlock financial performance dataGREEN + The GRAIN Franchise Analysis
Fast-casual dining keeps evolving with health-focused players carving niches amid salad bowl wars. GREEN + The GRAIN, a Minneapolis newcomer, drops proprietary recipes and designs into the mix, backed by Item 19 revenue disclosures that hint at strong top-line potential. Yet with franchising just kicking off in 2024, does the system's early data signal a breakout or a cautious pass?
Item 7 lays out a broad initial investment range of $352,000 to $1,327,000, covering buildout for their distinctive restaurant setups—mid-tier for fast-casual but scalable for urban spots targeting busy professionals. Franchise fee hits $50,000 upfront, followed by 6% royalty on gross sales, 3% brand/ad fund contribution, and a $275 monthly technology fee that adds up to about $3,300 yearly. Item 19 shines with average gross revenue of $1,189,222 across units, impressive for a fresh entrant, but the 0% EBITDA margin screams razor-thin—or negative—profits after expenses, likely from high food costs and pre-scale inefficiencies in this competitive segment.
System maturity lags with only 6 corporate locations and a single projected new unit, signaling contraction risks over expansion in a category where veterans like Sweetgreen push multi-unit growth. No red flags on litigation or SBA defaults in provided data, but the 2025 FDD's recency means sparse termination/transfer stats—franchisees get a clean but unproven slate. High average sales tempt risk-tolerant operators eyeing health trends, yet zero EBITDA and tepid unit projections demand proven ops before pouring in $1M+; this one's for believers in the brand's upside, not conservative plays.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How GREEN + The GRAIN Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
GREEN + The GRAIN Current | $352K – $1.3M | $50K | 6.0% | 0 |
| Tropical Smoothie Cafe | $276K – $771K | $35K | 6.0% | 1,650 |
| TROPICAL SMOOTHIE CAFÉ | $300K – $721K | $35K | 6.0% | 1,371 |
| FIREHOUSE SUBS RESTAURANTS (UNIT) | $405K – $1.6M | $20K | 6.0% | 1,249 |
| Zaxby's | $1.4M – $3.8M | $35K | 6.0% | 826 |
| Qdoba | $548K – $1.3M | $40K | 5.0% | 652 |
Fast Casual Average 107 franchises | $529K – $1.2M | $39K | 5.6% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 107 Fast Casual franchises by location count.
Franchisee Contacts
1 franchisee contacts on file from official FDD filings.
1 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a GREEN + The GRAIN franchise ranges from $352,000 to $1,327,000. This includes a franchise fee of $50,000. Ongoing royalty fees are 6.0% of gross sales.
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