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Iron Tribe
Iron Tribe Fitness franchises operate group-oriented fitness training facilities offering a unique exercise regimen that includes strength and conditioning workouts, nutrition training, and coaching by trained professionals using a proprietary business system. Facilities are typically 3,000 to 4,000 square feet and located in suburban areas, business districts, and lifestyle centers, targeting individuals seeking community-based, effective fitness programs. The business model involves selling single-unit franchises or multi-unit development agreements, with total initial investments ranging from $360,750 to $544,250 for a single facility.
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Franchise Costs
6% royalty + 1% brand development fund + $600/mo technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: Nineteen (19) Franchised Facilities open for the full Measurement Period (January 1, 2022 - December 31, 2022).
* Average and median gross revenue were directly extracted from the 'FRANCHISEE AVERAGE' and 'FRANCHISEE MEDIAN' rows under 'Gross Sales (2022)' in the provided tables. Net income, net profit, EBITDA, and a best guess profit range could not be calculated because the document explicitly states that the figures do not reflect all necessary operating expenses to obtain net income or profit, and lists many excluded costs.
Extracted Item 19 Section
Avg. Revenue: $543,983
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Unlock financial performance dataIron Tribe Franchise Analysis
Amid a crowded fitness landscape dominated by big gyms, Iron Tribe's community-driven group workouts promise a niche edge. Item 19 delivers revenue benchmarks that intrigue, yet the system's recent shrinkage and sparse SBA activity hint at underlying challenges. Can this boutique model scale, or is stability the real story?
Iron Tribe's track record shows contraction: from 22 franchised locations in 2021 to 20 in 2022, a -9% drop per FDD data, with just 1 termination but only 3 projected new units. This slowdown contrasts with 9 corporate outlets anchoring the brand since its Birmingham, AL headquarters. Item 7 pegs single-unit startup at $360,750-$544,250, including a $50,000 franchise fee, targeting 3,000-4,000 sq ft suburban spots. Ongoing fees bite at 6% royalty, 1% brand fund, plus a flat $600/month tech fee—higher than some peers, potentially squeezing thin margins in fitness.
Item 19 shines with average gross sales of $543,983 and median $509,029 across units, suggesting solid top-line potential if costs align. Five SBA loans average $270,600, indicating lender interest but limited scale. For investors eyeing fitness services, Iron Tribe offers proven revenue without massive buildouts like $1M+ rivals, but the shrinking footprint and modest expansion plans flag caution—system health feels stagnant, not explosive. Weigh if $500K+ grosses justify the fees and risks in a post-pandemic gym shakeout.
Analysis based on the 2024 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Iron Tribe Compares
Key Insights
- Higher than average SBA loan default rate in Fitness Studios
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Iron Tribe Current | $361K – $544K | $50K | 6.0% | 20 |
| Planet Fitness | $1.5M – $5.2M | $20K | 7.0% | 2,298 |
| ANYTIME FITNESS | $539K – $905K | $43K | N/A | 2,271 |
| HOTWORX | $289K – $830K | $20K | N/A | 797 |
| F45 Training | $362K – $858K | $60K | 7.0% | 706 |
| Pure Barre | $314K – $629K | $60K | 7.0% | 617 |
Fitness Studios Average 56 franchises | $424K – $1.0M | $48K | 6.9% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 56 Fitness Studios franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2022)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Iron Tribe franchisees (2014 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
5 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
23 franchisee contacts on file from official FDD filings.
23 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Iron Tribe franchise ranges from $360,750 to $544,250. This includes a franchise fee of $50,000. Ongoing royalty fees are 6.0% of gross sales.
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