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Joshua Tree Experts
Joshua Tree Experts is a franchise system offering tree maintenance and care, plant health care, lawn care, pest control, and related services and products through on-site operations in designated territories. The business model licenses a proprietary system, including trademarks, operations manuals, and specified equipment/supplies, to franchisees who must conform to designated standards. It targets residential and commercial customers seeking professional landscaping, arboriculture, and pest management solutions.
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Franchise Costs
Tiered royalty starting at 6% of gross sales (decreasing to 3.5% at higher volumes) + 1% brand development fund + $500/mo technology fee + $200-$250/mo accounting software fee + $35/mo GPS per service vehicle.
Financial Performance
Item 19 Financial Performance
Data Based On: Financial performance data is for one Company Owned Outlet (Eastern Central PA Outlet) for the 2024 Calendar Year. Data for New Franchise Outlets and one closed Franchise Outlet is explicitly excluded from this Item 19.
* All financial figures are based on the single Company Owned Outlet (Eastern Central PA Outlet) for the 2024 Calendar Year, as explicitly stated that franchised outlet data is excluded from Item 19. Average Gross Revenue is the 'Gross Sales' from Table 1. Average Gross Profit is 'Direct Gross Profit' from Table 1. Average Net Profit is 'Direct Gross Profit Less Disclosed Expenses' from Table 1. Average Net Income is 'Direct Gross Profit Less Disclosed Expenses and Franchise Related Expenses' from Table 1. Best guess profit range is derived from the final profit figure reported as no range was provided.
Extracted Item 19 Section
Avg. Revenue: $7,443,469
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Unlock financial performance dataJoshua Tree Experts Franchise Analysis
In the competitive tree care and lawn services sector, Joshua Tree Experts stands out for its rapid ascent since launching franchising in 2021. Item 19 disclosures offer a clear window into unit performance, while a modest number of SBA-backed loans reveals financing paths taken by early adopters. With just 9 franchise locations plus one corporate outlet, does this system's aggressive expansion signal a breakout opportunity or the risks of a fledgling brand?
Item 7 of the 2025 FDD details a substantial entry barrier: initial investment ranges from $474,325 to $606,495, including a $59,500 franchise fee. Ongoing fees include a tiered royalty starting at 6% of gross sales (dropping to 3.5% at higher volumes), 1% brand fund, plus fixed monthly charges like $500 for technology, $200-$250 for accounting software, and $35 GPS per vehicle—elevating total ongoing costs above typical business services norms. Item 19 shines brightly with average gross revenue of $7,443,469 per unit and estimated profits pegged at $1,608,140, figures that suggest strong cash flow potential for mature operations in residential and commercial markets.
System metrics underscore momentum: locations surged 250% from 2 in 2023 to 7 in 2024, now at 9 total, with 4 new units projected. Only 1 termination mars the record, and 4 SBA loans averaging $427,125 indicate accessible financing without alarming default signals. For investors eyeing services franchises, the high revenue disclosure is a green flag, but the elevated startup capital and add-on fees demand scrutiny against localized demand for arboriculture and pest control—ideal for those with operational experience in landscaping but cautious of scaling a young network.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How Joshua Tree Experts Compares
Key Insights
- Higher investment than 96% of Business Services franchises
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
Joshua Tree Experts Current | $474K – $606K | $60K | 6.0% | 9 |
| Bimbo Foods Bakeries Distribution, LLC | $14K – $607K | N/A | N/A | 6,454 |
| THE UPS STORE (TRADITIONAL) | $216K – $609K | $30K | 5.0% | 4,500 |
| RE/MAX | $37K – $337K | $35K | 1.0% | 2,994 |
| JACKSON HEWITT TAX SERVICE | $71K – $105K | $25K | 15.0% | 2,744 |
| CRUISE PLANNERS | $2K – $21K | $11K | 3.0% | 2,655 |
Business Services Average 199 franchises | $120K – $289K | $46K | 10.4% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 199 Business Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for Joshua Tree Experts franchisees (2024 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
4 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
8 franchisee contacts on file from official FDD filings.
8 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a Joshua Tree Experts franchise ranges from $474,325 to $606,495. This includes a franchise fee of $59,500. Ongoing royalty fees are 6.0% of gross sales.
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