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KIDSTRONG
KidStrong franchises operate centers offering 'whole child' development programs that build stronger kids through innovative training in physical fitness, leadership, and confidence building, based on developmental science focusing on brain, physical, and character pillars. The business model licenses the KidStrong brand, system, and curriculum to franchisees who open 3,200-4,500 sq ft centers in suburban areas, business districts, and lifestyle centers. Target market is parents seeking holistic child development programs for their children.
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Franchise Costs
7% royalty (8.5% after 24 months) + up to 1.65% brand fund + $825/mo ongoing marketing + $562-$600/mo direct software + $29/mo music licensing + $24/mo camera maintenance + 1% technology fee
Financial Performance
Item 19 Financial Performance
Data Based On: 45 franchised centers open and operating under the same ownership for at least 24 months as of December 31, 2024.
* Calculated weighted average revenue from the four quartiles using the average revenue and number of centers per quartile: (12 units × $1,019,522 + 11 units × $763,079 + 11 units × $625,636 + 11 units × $448,493) / 45 total units = $720,967.82.
Extracted Item 19 Section
Avg. Revenue: $720,968
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Unlock financial performance dataKIDSTRONG Franchise Analysis
KidStrong's unique blend of physical training, brain development, and character building has fueled impressive buzz among parents seeking more than just a gym for their kids. The 2025 FDD's Item 19 disclosure offers a peek into real-world revenue representation from mature centers, while a robust SBA loan history underscores owner commitment. Yet, with transfers outpacing some peers and fees stacking up beyond the headline royalty, does this high-growth system deliver the returns to match its suburban appeal?
Item 7 lays out the initial investment at $448,100-$600,000 for a 3,200-4,500 sq ft center, covering the $45,000 franchise fee, buildout, equipment, and initial marketing. Ongoing fees hit hard: 7% royalty jumping to 8.5% after 24 months, up to 1.65% brand fund, plus fixed costs like $825/month marketing, $562-$600/month software, and smaller tech/music fees totaling around 1% more. Item 19 shines with average gross revenue of $720,968 across reporting units, suggesting strong top-line potential in a niche targeting holistic child programs—far above many fitness startups, though profitability hinges on controlling those layered expenses in suburban spots.
System metrics paint a healthy picture: 121 franchise locations plus 10 corporate, exploding from 89 units in 2023 for 36% growth, with 30 projected new units and 16 transfers indicating active resale market. SBA data backs viability with 27 loans averaging $411,004, showing lenders' confidence despite the mid-six-figure entry. For buyers eyeing kid-focused services, KidStrong's data screams momentum, but the fee creep and need for prime real estate mean crunching local demographics is key to hitting that $721K revenue mark.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How KIDSTRONG Compares
Key Insights
- Higher investment than 97% of Business Services franchises
- Higher than average SBA loan default rate in Business Services
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
KIDSTRONG Current | $448K – $600K | $45K | 7.0% | 121 |
| Bimbo Foods Bakeries Distribution, LLC | $14K – $607K | N/A | N/A | 6,454 |
| THE UPS STORE (TRADITIONAL) | $216K – $609K | $30K | 5.0% | 4,500 |
| RE/MAX | $37K – $337K | $35K | 1.0% | 2,994 |
| JACKSON HEWITT TAX SERVICE | $71K – $105K | $25K | 15.0% | 2,744 |
| CRUISE PLANNERS | $2K – $21K | $11K | 3.0% | 2,655 |
Business Services Average 198 franchises | $121K – $289K | $47K | 10.2% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 198 Business Services franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+21 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for KIDSTRONG franchisees (2021 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
27 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
184 franchisee contacts on file from official FDD filings.
184 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a KIDSTRONG franchise ranges from $448,100 to $600,000. This includes a franchise fee of $45,000. Ongoing royalty fees are 7.0% of gross sales.
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