MAGNOLIA BAKERY
Magnolia Bakery franchises retail stores specializing in classic American desserts like banana pudding, cupcakes, cakes, pies, and cheesecakes, along with coffee, tea, beverages, and related merchandise such as consumer packaged goods and apparel. They operate in two formats: Flagship Stores with on-site production and smaller No-Bake Stores using off-site production, offering take-away, delivery, limited seating, catering, and event services. The business model grants franchises to use their proprietary system, trademarks, and operating procedures in high-traffic urban and suburban locations, targeting dessert enthusiasts, event planners, and the general public.
Franchise Costs
6% royalty + 2% marketing fund (up to 3%)
Financial Performance
Item 19 Financial Performance
Data Based On: Data is based on ten Affiliate-owned Bakeries open for the full fiscal period from January 1, 2024 to December 29, 2024, including eight Flagship Stores and two No-Bake Stores. EBITDA figures and profit range estimations are based on a subset of eight Affiliate-owned Flagship Stores.
* Average gross revenue and median gross revenue are from Table 1 for ten affiliate-owned bakeries. Average EBITDA and EBITDA margin are calculated weighted averages for eight flagship affiliate-owned bakeries from Table 5. Best guess profit range is estimated by applying operating expense percentages (74% to 84% of gross revenue) from Table 5's city-specific 'Total Costs and Expenses' to Table 1's average gross revenue ($4,459,911), then subtracting the 'Additional Expenses for Franchised Magnolia Bakeries' ($361,940.88) from Table 4. Low end uses 84% operating costs, high end uses 74% operating costs.
Extracted Item 19 Section
How MAGNOLIA BAKERY Compares
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
MAGNOLIA BAKERY Current | N/A | $49K | 6.0% | 1 |
| RITA'S FRANCHISE COMPANY, LLC; RITA'S ICE-CUSTARD-HAPPINESS | $315K – $713K | $35K | 6.5% | 569 |
| MENCHIE'S | $165K – $425K | $40K | 6.0% | 296 |
| DIPPIN' DOTS | $139K – $399K | $35K | 6.0% | 260 |
| MARBLE SLAB CREAMERY | $355K – $477K | $25K | 6.0% | 249 |
| HAAGEN DAZS SHOP | $215K – $568K | $30K | 4.0% | 207 |
Desserts & Ice Cream Average 28 franchises | $327K – $657K | $36K | 7.0% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 28 Desserts & Ice Cream franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
According to the 2025 FDD, the average gross revenue for a MAGNOLIA BAKERY franchise is $4,459,911. The median revenue is $4,192,714.
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