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MAINSTREAM BOUTIQUE
Mainstream Boutique franchises retail stores that sell fashionable women’s clothing, accessories, and giftware. The franchisor, Mainstream Fashions Franchising, Inc., provides franchise agreements for single-unit operations or multi-unit development, charging initial fees of $20,000-$40,000 and ongoing royalties of 7-8% of gross sales plus 0.5% marketing fees. The target market includes women seeking trendy apparel and related products.
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Franchise Costs
0.5% advertising fund + minimum continuing fee of $6,000 per 6 months (Year 2) increasing to $8,000 per 6 months (Year 3+); 3% local advertising required (franchisee spend).
Financial Performance
Item 19 Financial Performance
Data Based On: 59 fully-reporting franchised Mainstream Boutique® Businesses who were in operation for at least 12 months as of December 31, 2024
* Calculated weighted average revenue: (15 units × $853,178 + 15 units × $502,232 + 14 units × $340,334 + 15 units × $223,537) / 59 total units = $482,184.42. Estimated median revenue by averaging the median net revenues of the two middle segments: ($497,347 + $337,453) / 2 = $417,400. The FDD explicitly states that the financial performance representations do not reflect the cost of revenues, operating expenses, or other costs or expenses to obtain net income or profit, hence net income, net profit, EBITDA, and profit range estimates are set to null.
Extracted Item 19 Section
Avg. Revenue: $482,184
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Unlock financial performance dataMAINSTREAM BOUTIQUE Franchise Analysis
Fashion retail franchises like Mainstream Boutique promise trendy women's clothing sales in boutique settings, but recent system shifts add intrigue. Item 19 discloses revenue figures that vary notably from average to median, while SBA loan history signals higher-than-average risks. Can this contracting brand deliver the returns to justify the investment?
Item 7 details the initial investment range of $198,200-$361,350, including a $20,000-$40,000 franchise fee for single-unit deals. Ongoing fees include 7-8% royalties on gross sales, 0.5% brand fund, plus unusual minimum continuing fees starting at $6,000 every six months in year two, rising to $8,000 thereafter, and franchisees must spend 3% locally on ads. Item 19 reveals average gross revenue of $482,184 and median of $417,400 across existing units, suggesting solid top-line potential in a $400K+ range, though no profit data is provided, leaving EBITDA margins to franchisee validation.
System metrics show contraction from 69 to 64 locations (-7%), with 3 corporate stores, 3 terminations, 4 non-renewals, 7 transfers, and 8 projected new units—indicating some churn and modest expansion hopes. SBA data flags concerns: 23 loans averaging $152,565 but a 26.1% default rate, well above category norms around 10-15%, hinting at cash flow strains for owners. High fees relative to retail peers and shrinkage trends make this riskier than stable fashion franchises; weigh against revenue upside before committing.
Analysis based on the 2025 Franchise Disclosure Document. All figures should be independently verified before making investment decisions.
How MAINSTREAM BOUTIQUE Compares
Key Insights
- Higher investment than 83% of Clothing & Fashion franchises
- Top 10 largest franchise system in Clothing & Fashion
- Lower than average SBA loan default rate in Clothing & Fashion
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
MAINSTREAM BOUTIQUE Current | $198K – $361K | N/A | N/A | 64 |
| PRO IMAGE FRANCHISE LC FRANCHISE AGREEMENT | $110K – $606K | $30K | 5.0% | 149 |
| CLOTHES MENTOR | $305K – $429K | $25K | 4.0% | 113 |
| APRICOT LANE | $150K – $342K | $40K | 5.5% | 85 |
| Pearce Bespoke | $43K – $128K | $56K | 10.0% | 49 |
| Bella Bridesmaids | $103K – $262K | $50K | 4.0% | 41 |
Clothing & Fashion Average 6 franchises | $151K – $355K | $40K | 5.7% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 6 Clothing & Fashion franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
+7 more states
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Unlock location growth dataSBA Loan History
Historical SBA 7(a) loan data for MAINSTREAM BOUTIQUE franchisees (2013 – 2025)
Loans by Year
SBA 7(a) loan activity over time
* Data sourced from SBA 7(a) FOIA loan records. Default rate calculated from charged-off loans.
23 SBA loans on record
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Unlock SBA loan historyFranchisee Contacts
91 franchisee contacts on file from official FDD filings.
91 Contacts Available
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Unlock contactsDue Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
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Unlock due diligence reportsFrequently Asked Questions
The total initial investment to open a MAINSTREAM BOUTIQUE franchise ranges from $198,200 to $361,350.
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