MINISO
Miniso franchises operate retail stores that sell stylish, affordable consumer products in categories including home goods, beauty, electronics, fashion, stationery, and more under the MINISO brand. The business model includes two options: Model A consignment program where goods are provided on consignment, and Model B purchased inventory program where franchisees buy the inventory. They target consumers seeking high-quality, low-price products with a focus on trendy and fashionable items.
Franchise Costs
No standard royalty or brand fund (marketing fund up to 3% only if established); Model A: consignment revenue payments of 45% gross on general merchandise + 65% on local products to affiliate; Model B: inventory purchases at 50% retail (Miniso products) + 65% (local products).
Financial Performance
Item 19 Financial Performance
This franchise did not provide Item 19 financial performance data.
Be careful if you are interested in investing. The lack of financial performance representations may indicate limited data or varying results across franchises.
Extracted Item 19 Section
How MINISO Compares
Key Insights
- Top 10 largest franchise system in General Retail
| Franchise | Investment | Fee | Royalty | Locations |
|---|---|---|---|---|
MINISO Current | $256K – $485K | $30K | N/A | 13 |
| ACE HARDWARE | $604K – $2.0M | $5K | N/A | 4,885 |
| DO IT BEST CORP. | $853K – $1.6M | $9K | N/A | 3,555 |
| WINDOW WORLD, WORLD OF WINDOWS | $123K – $331K | $45K | N/A | 209 |
| FLEET FEET, FLEET FEET TRIATHLETE | $229K – $545K | $45K | 4.0% | 192 |
| PRETZELMAKER | $392K – $573K | $25K | 7.0% | 129 |
General Retail Average 14 franchises | $522K – $1.0M | $108K | 5.7% | – |
* Comparison based on latest FDD filings. Investment ranges from Item 7, fees from Item 5. Showing top 5 of 14 General Retail franchises by location count.
Locations & Growth
Outlet Growth Over Time
Total outlets at end of each year
Geographic Distribution (2024)
Outlets by state across the United States
Franchisee Contacts
13 franchisee contacts on file from official FDD filings.
| Name | SBA Loan |
|---|---|
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
John Smith ABC Franchise LLC | $350,000 2023 · Active |
13 Contacts Available
Unlock all MINISO franchisee contacts with verified contact information
Due Diligence
Litigation (Item 3)
Bankruptcy (Item 4)
System Health (Item 20)
Franchise system changes reported in the most recent fiscal year
Frequently Asked Questions
The total initial investment to open a MINISO franchise ranges from $255,800 to $485,000. This includes a franchise fee of $30,000.
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